“If it doesn’t work for them, Nike’s not doing it, right?”
David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.
SANTA CLARA, CA - DECEMBER 24: Calais Campbell #93 of the Jacksonville Jaguars wearing Nike football gloves puts his helmet on while on the sidelines during an NFL football game against the San Francisco 49ers at Levi's Stadium on December 24, 2017 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
American Airlines has become the inaugural “founding partner” of the $5bn Los Angeles Stadium and Entertainment District in Inglewood, California, and has secured the naming rights to its plaza area.