HomeInterviewClothing - SportsAmerican FootballUSA

“If it doesn’t work for them, Nike’s not doing it, right?”

David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.

SANTA CLARA, CA - DECEMBER 24: Calais Campbell #93 of the Jacksonville Jaguars wearing Nike football gloves puts his helmet on while on the sidelines during an NFL football game against the San Francisco 49ers at Levi's Stadium on December 24, 2017 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Related Articles

American Football
Clothing - Sports

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
Football
Clothing - Sports

Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.

Related News

American Football
Telecommunications

Mobile virtual network operator Lycamobile has stepped up its association with the Jacksonville Jaguars by becoming a top-tier partner of the NFL American football team
American Football
Retail Stores

NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics. Under the deal, Fanatics will lead all retail and online store operations for the Redskins
American Football
Telecommunications

US telco Verizon has signed a new 5G partnership with the National Football League. Under the two-year deal, Verizon will become the Official 5G Innovation Partner of the NFL
American Football
Sports Equipment

Nike has extended its partnership with Brigham Young University (BYU) athletic programme through the end of the 2025-2026 school year