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National teams World Cup activations round-up

This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.

MOSCOW, RUSSIA - JULY 11: Kyle Walker of England, John Stones of England, Goalkeeper Jordan Pickford of England, Harry Maguire of England, Ashley Young of England, Dele Alli of England, Raheem Sterling of England, Jordan Henderson of England, Harry Kane of England, Kieran Trippier of England, Jesse Lingard of England pose for a team photo prior to the 2018 FIFA World Cup Russia Semi Final match between Croatia and England at Luzhniki Stadium on July 11, 2018 in Moscow, Russia. (Photo by TF-Images/Getty Images)

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