Travel & Tourism
Latest Features
Romeo y Julio. Football, Passion and Love – Uber & Sevilla/Real Betis
Loudest Cheer Trophy Tour – Aeroflot & Fiba
Treningday – Trenitalia & Bologna FC 1909
We Choose to Rise – Etihad & Special Olympics
Nobody Does Sevens Like Hong Kong – Cathay Pacific & the Hong Kong Rugby Union
Tissot, Swiss extend commitment to Swiss Ice Hockey
Pitch International brokers Fiat, Cimed, American Airlines deals for Brasil Global Tour
Eden Park lands Qatar Airways partnership
American Airlines secures naming rights to Los Angeles Stadium plaza
Features
Unity in Passion/#WalkOnAnfieldMH – Malaysia Airlines & Liverpool FC
Gaming Safety Video – Delta Airlines & Chelsea FC
Team Talk Safety Film – Qatar Airways & AS Roma, Bayern Munich and Fifa
Air All Blacks – Air New Zealand & New Zealand Rugby
On-Pitch Safety Demonstration – Emirates & Hamburger SV
Fly Better – Emirates & AC Milan
Yellow & Green Dream Tour – Visit Tampa Bay & Norwich City
Clarity Sports hopes to ‘rekindle’ Thomas Cook Sport partnerships
Freestyle World Tour – Etihad Airways & Manchester City
UFC renews with AirAsia, signs with PokerStars, Motel 6, LiteCoin, Kraft Heinz
Last-minute Expedia deal completes Champions League line-up
AirAsia: UFC deal targets Chinese and Australian markets
AirAsia deal adds to UFC’s presence in Asia-Pacific
The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.
Sponsorship in the airlines sector, 2017-2018
Dubai-based Emirates is the biggest sponsor in the airlines sector by total spend, biggest deal, number of deals and geographic coverage, according to research by Sports Sponsorship Insider into the airlines sector.
Qatar Airways makes first Formula E deal
Flag carrier Qatar Airways this month became the latest major company to sign a deal with Formula E – having decided that the series has reached critical mass and good level of credibility – as the brand bolsters its portfolio ahead of the end of its Barcelona shirt deal.
Emirates boost for WorldTour team’s top three ambitions
Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.
Sponsorship in the airline sector, 2016-17
For 2016-17, we have researched 346 deals, including 70 deal values, across 44 major airlines to map out the sponsorship landscape in the airline sector.