All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
MINNEAPOLIS, MN - FEBRUARY 04: Nick Foles #9 of the Philadelphia Eagles looks to pass against the New England Patriots during Super Bowl LII at U.S. Bank Stadium on February 4, 2018 in Minneapolis, Minnesota. The Eagles defeated the Patriots 41-33. (Photo by Focus on Sport/Getty Images) *** Local Caption *** Nick Foles
David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.