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MINNEAPOLIS, MN - FEBRUARY 04: Nick Foles #9 of the Philadelphia Eagles looks to pass against the New England Patriots during Super Bowl LII at U.S. Bank Stadium on February 4, 2018 in Minneapolis, Minnesota. The Eagles defeated the Patriots 41-33. (Photo by Focus on Sport/Getty Images) *** Local Caption *** Nick Foles
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The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.
The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.
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