United Kingdom
Bennetts: Insights into a youth-based strategy from the insurers
The sponsorship work of bike insurance company Bennetts is driven by their decision to move from an insurance provider to a biking brand, Hannah Squirrell, marketing and e-commerce director of Bennetts, told Sports Sponsorship Insider.
Alpari: The forex trading brand’s global sponsorship strategy
Sports Sponsorship Insider spoke to Chantelle Johnson, global head of marketing for the foreign exchange trading brand Alpari UK about Alpari's global sponsorship strategy.
Coral extends Welsh Grand National sponsorship deal
UK bookmaker Coral, a division of online and land-based betting operator Gala Coral, has agreed a five-year extension to its title sponsorship of the Welsh Grand National annual horseracing event.
Motorpoint renews British Supersport Championship deal
UK car supermarket chain Motorpoint has extended its title sponsorship of the British Supersport Championship motorcycling series for the 2014 season.
Ageas secures long-term naming rights at Hampshire’s home
English county cricket club Hampshire has announced a five-year extension to its stadium naming rights deal with insurance group Ageas UK.
British Rowing seeking £1m-per-year sponsor boost in general deals
British Rowing, the UK rowing federation, is seeking to raise over £1m ($1.61m/€1.17m) per year by selling a top-tier Prinicipal Partner and up to four second-tier sponsors for the 2014 to 2016 period.
Aggreko to power Brazil’s World Cup venues
Fifa has confirmed the appointment of Scottish-based temporary power provider Aggreko as a branded licensee for the 2014 World Cup in Brazil.
Glasgow 2014 seals double deal
Temporary power provider Aggreko has reached an agreement to become an official supplier to the Glasgow 2014 Commonwealth Games, while organisers have also agreed a partnership with Malcolm Construction.
Speedo dives in to Duel in the Pool partnership
Swimwear brand Speedo has reached a three-year agreement to be a premier partner of the Duel in the Pool international swimming event.
Dom Reilly on board with Williams F1 for 2014
Luxury travel accessories manufacturer Dom Reilly has renewed its sponsorship agreement with the Williams Formula One team for the motor racing series’ 2014 season.
P&G partners ParalympicsGB for Sochi 2014
The British Paralympic Association has renewed its association with global consumer goods company P&G for the upcoming 2014 Paralympic winter Games in Sochi.
Canon holes Ryder Cup partnership
The European arm of Japanese consumer electronics company Canon has been announced as the official supplier of imaging solutions to the 2014 Ryder Cup golf tournament.
Hugo Boss brings up decade with PGA Championship
German luxury fashion brand Hugo Boss has extended its sponsorship agreement with golf’s PGA Championship at Wentworth for a further three years.
GM’s Chevrolet strategy won’t affect Premier League club deals, says spokesman
US automotive giant General Motors has said its decision to close its Chevrolet operation in western and eastern Europe will not affect the brand’s sponsorship deals with English Premier League football clubs Manchester United and Liverpool.
T.M. Lewin set for extended spell with ECB
London-based tailor T.M. Lewin has extended its partnership with the England and Wales Cricket Board for a further three years.
CBR Engineering seals Castleford Tigers shirt deal
English rugby league team Castleford Tigers has announced UK engineering services company CBR Engineering as its main shirt sponsor for the 2014 Super League season.
DB Schenker joins Glasgow 2014 team
Deutsche Bahn-owned company DB Schenker has been announced as the official logistics provider for the 2014 Commonwealth Games in Glasgow.
Mars kicks off four more years with FA
Confectionery brand Mars has extended its partnership with the English Football Association by four years until July 2018.