Consumer Electronics

LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.

Chinese consumer electronics company Haier has extended its role as the main sponsor of Pakistan Super League cricket team Peshawar Zalmi

Brazilian technology company Positivo has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Corinthians.

Leaked photos posted online have revealed that US headset brand Plantronics RIG will be the new jersey sponsor of the Golden Guardians, an esports team owned by NBA franchise Golden State Warriors

Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific

Global esports team Fnatic has signed its first ever front-of-shirt partnership with Chinese smartphone maker OnePlus

The Brazilian Football Confederation (CBF) has agreed a new three-season partnership with consumer electronics company Semp TCL

Turkish white goods brand Beko has signed a new naming rights deal with Fenerbahçe Men's Basketball Team.

Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines

Chinese Super League football club Jiangsu Suning has agreed a three-season deal with Samsung that will make the Korean consumer electronics company its new main sponsor