Consumer Electronics
Latest Features
Lambeau Leap Day – Bose & the NFL/Green Bay Packers
5G Call & Shot of the Night – Oppo & the Fédération Française de Tennis
PlayStation FC Final – Sony Interactive Entertainment & Uefa
#PowerOn – Duracell & Chelsea FC
Oppo focused on India-hosted events in new ICC cycle
Manchester City teams up with Superbloke, extends QNET deal
EA Sports upgrades PSG deal to Premium Partnership
Skyworth unveiled as official television partner of 2019 SEA Games & Asean Para Games 2020
Sonepar extends with Borussia Mönchengladbach
Features
#ChampionsSofa – Sony & Uefa
Be a Shot Maker – Oppo & the International Cricket Council
Premier League Primary Stars – EA Sports & the Premier League
Angry Birds Evolution – Rovio & Everton
Oppo combines flagship product launch with Cricket World Cup campaign
Oppo, Infosys add cash and new energy to Roland-Garros roster
Wimbledon secures major five-year investment from Chinese smartphone brand Oppo
Turtle Beach moves first with Manchester City esports
Smartphone maker OnePlus sets new bar with Fnatic shirt deal
PlayStation renews title deal for college football’s Fiesta Bowl
‘CR7 effect’ may ease political pressure on Serie A sponsorships
Champions League strategy switch for two partners
Despite an anticipated 35-per-cent uplift in the value of its Champions League and Europa League commercial revenue from 2018-19 to 2020-21, two brands will pay less for their rights in the next cycle.
Swissquote: Manchester United deal grows global profile
EA Sports: Keeping the Fifa franchise at number one
EA Sports renews with Real Madrid, gets Ronaldo as cover star
Video game company EA Sports has extended its Global Sponsor agreement with LaLiga champions Real Madrid and made Cristiano Ronaldo the cover star of Fifa 18.
Hisense: Chinese television brand builds global awareness
Hisense follows Samsung model, sponsors global properties
Chinese consumer electronics brand Hisense signed as an Official Sponsor of World Cup 2018 in Russia last month in an eight-figure dollars deal.
McLaren mines new areas with Logitech and Star Sports deals
US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.
ING-DiBa extends DBB deal in post-Nowitzki era
German banking group ING-DiBa has renewed as the main sponsor of Germany’s national basketball and national wheelchair basketball teams at roughly the same fee as the previous deal, despite the retirement of the brand’s long-term brand ambassador, Dirk Nowitzki, from international basketball at the start of this year.