United Kingdom
Zoopla and West Brom to part company after Anelka controversy
Property and house prices website Zoopla has opted against renewing its shirt sponsorship deal with English Premier League football team West Bromwich Albion at the end of the current 2013-14 season.
Saxo Bank steps into F1 with Lotus
Danish online trading investment group Saxo Bank has announced a one-year sponsorship agreement with Lotus F1, easing the financial concerns surrounding the Formula One motor racing team.
Team Sky and Jaguar seal expanded partnership
British automotive manufacturer Jaguar has announced an enhanced two-year sponsorship deal with UCI WorldTour cycling outfit Team Sky.
Zoopla threatens to pull plug on West Brom deal over Anelka selection
Property and house prices website Zoopla is reported to have issued an ultimatum to West Bromwich Albion, threatening to withdraw its shirt sponsorship of the English Premier League football team if it selects Nicolas Anelka for tonight’s match against Everton.
Manchester City scores Jaguar Energy Drink deal
English Premier League football team Manchester City has announced a sponsorship agreement with newly launched brand Jaguar Energy Drink UK.
Arsenal dials up Huawei partnership
English Premier League football club Arsenal has signed a global partnership with Chinese telecommunications company Huawei which will run through the 2015-16 season.
Aberdeen Asset Management: US market awareness boosted by Scottish Open exposure
Extended live coverage of the Aberdeen Asset Management Scottish Open on American free-to-air broadcaster NBC was a major step in the brand’s drive to increase awareness in the US, Jill Maxwell, sponsorship and events manager for Aberdeen Asset Management, told Sports Sponsorship Insider.
Dunkin’ Brands breaks into Premier League with Liverpool tie-up
US quick-service restaurant group Dunkin’ Brands has made its first entry into the English Premier League football market after agreeing a multi-year partnership with Liverpool.
Bradford Bulls retain established local partner
English Super League rugby league team Bradford Bulls has announced a one-year extension to its long-standing sponsorship agreement with Coral Windows & Conservatories.
BTCC signs partnership with Haymarket
Media company Haymarket Consumer Media has agreed a three-year partnership with the British Touring Car Championship (BTCC) motor-racing series.
QIPCO seals landmark Royal Ascot sponsorship
Qatari private investment company QIPCO Holdings has increased its presence in British horse racing through a wide-ranging five-year deal to become the first ever official partner of Royal Ascot.
Just Retirement: A selective strategy becomes more important for annuity provider
Specialist annuity provider Just Retirement’s three-year title sponsorship of the World Indoor Bowls Championship is part of a “choosy” but progressive sports strategy, Andy Humphreys, marketing director of Just Retirement, told Sports Sponsorship Insider.
Aperol signs up with Manchester United
Italian drinks brand Aperol has announced a multi-season sponsorship agreement with Manchester United to become the English Premier League club’s official global spirits partner.
J.P. Morgan stays on board with Round the Island Race
Financial services firm J.P. Morgan Asset Management has extended its title sponsorship of the Isle of Wight’s Round the Island Race sailing event for two years, up to and including 2016.
Coral: Aiming to increase market share in interactive services
BetVictor renews title sponsorship of Welsh Open
Online casino and sportsbook operator BetVictor has agreed a new one-year deal to retain its title sponsorship of the 2014 Welsh Open professional ranking snooker tournament.
Dafabet on cue for Masters title spot
Online gaming service provider Dafabet has agreed a title sponsorship deal for the 2014 Masters snooker event.
Sainsbury’s bags four-year deal with British Athletics
UK supermarket chain Sainsbury’s has extended its co-operation with British Athletics under a new four-year deal.