Global analytics company SAS has signed a three-year extension to its partnership with British Rowing.
Japanese sportswear and equipment company Mizuno has been named as the official performance apparel partner of the Boat Race, the annual rowing race between the English universities of Oxford and Cambridge.
English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.
Title sponsorship of the 2016 Boat Race has been donated to the Cancer Research UK (CRUK) charity after an agreement between two of the event’s commercial partners was reached.
The Boat Race Company, which organises the annual rowing races between English universities Oxford and Cambridge, has agreed a partnership with luxury watch brand Parmigiani Fleurier.
Not-for-profit healthcare provider Nuffield Health has been announced as the official health and wellbeing partner of the 2015 Boat Race.
The World Rowing Federation (FISA) has extended its partnership with the World Wildlife Fund until 2019.
Business analytics software firm SAS’s sponsorship of British Rowing and the elite GB Rowing team could be the first of many tie-ups with sporting organisations, Mark Wilkinson, managing director of SAS UK and Ireland told Sports Sponsorship Insider.
US sportswear firm Nike has been announced as the official performance wear partner of the Boat Race for the 2014 edition of the historic UK rowing event.
Extended live coverage of the Aberdeen Asset Management Scottish Open on American free-to-air broadcaster NBC was a major step in the brand’s drive to increase awareness in the US, Jill Maxwell, sponsorship and events manager for Aberdeen Asset Management, told Sports Sponsorship Insider.
British Rowing, the UK rowing federation, is seeking to raise over £1m ($1.61m/€1.17m) per year by selling a top-tier Prinicipal Partner and up to four second-tier sponsors for the 2014 to 2016 period.