Global analytics company SAS has signed a three-year extension to its partnership with British Rowing.
Japanese sportswear and equipment company Mizuno has been named as the official performance apparel partner of the Boat Race, the annual rowing race between the English universities of Oxford and Cambridge.
English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.
Title sponsorship of the 2016 Boat Race has been donated to the Cancer Research UK (CRUK) charity after an agreement between two of the event’s commercial partners was reached.
The Boat Race Company, which organises the annual rowing races between English universities Oxford and Cambridge, has agreed a partnership with luxury watch brand Parmigiani Fleurier.