Horse Racing
Kentucky Derby adds BMW to sponsorship portfolio
Triple Crown horse race aligns with luxury automaker
Peroni strikes five-year Ascot Racecourse sponsorship
Italian beer brand Peroni Nastro Azzurro has signed as the official beer of UK horseracing’s Ascot Racecourse in a five-year deal.
Ascot Racecourse signs Slingsby Gin to supplier tier
British horseracing venue Ascot Racecourse has signed up Slingsby Gin to its sponsorship portfolio.
The Yorkshire-based gin company becomes the racecourse’s 'Official Gin Supplier'.
Qatar Racing extends sponsorship of French horse racing classics to 2027
French horse racing’s governing body France Galop has extended its agreement with Qatar Racing for the title rights to the top two thoroughbred races in France – the Prix de l’Arc de Triomphe and the P…
Boodles takes on Cheltenham Gold Cup naming rights
UK-based jeweller Boodles has expanded its relationship with jump racing’s Cheltenham Festival by taking on the naming rights to the prestigious Cheltenham Gold Cup this year.
Breeders’ Cup signs Qatar Racing as title sponsor of sprint race
The annual series of Grade I thoroughbred horse races the Breeders' Cup has signed a new sponsorship deal with global racing and bloodstock operation Qatar Racing
Breeders’ Cup, PNC Bank secure multiyear partnership
PNC Bank has secured a multiyear deal to become the official banking service provider and credit card processor of the Breeders’ Cup World Championships.
Racing League adds William Hill as title sponsor ahead of inaugural season
The UK’s new horse racing competition, the Racing League, has signed up gambling firm William Hill as its title sponsor.
Howden joins Ascot’s official partner roster
Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue
Racing League teams backed by eToro, Oddsbible, TalkSport and The Goat Agency
Racing League, the new UK-based team horse racing format, has signed up principal partners to four of its 12-team roster
Lavazza renews with Ascot Racecourse for three more years
Coffee brand Lavazza has renewed its long-standing sponsorship relationship with the UK’s Ascot Racecourse.
Cazoo continues sponsorship drive with St Leger Festival naming rights
Horse racing’s Arena Racing Company has signed up online used car retailer Cazoo as headline sponsor of its St Leger Festival.
Breeders’ Cup selects JMI Sports as exclusive sponsorship sales agency
US-based media rights and venue development company JMI Sports has been retained by the Breeders’ Cup as the exclusive sponsorship sales agency for the classic horseracing property.
Cazoo adds Epsom Festival and Derby title rights to growing portfolio
Online car retailer Cazoo has become the main sponsor of The Derby Festival, giving the brand naming sponsorship rights to the flat racing classics – the Epsom Derby and the Oaks.
IMG brokers LK Bennett womenswear deal for Ascot Racecourse
IMG has brokered a deal to further expand Ascot Racecourse’s licensed product portfolio, agreeing a partnership with British luxury clothing brand LK Bennett to produce a range of ready-to-wear women’s fas…
The TAB Cold Coast Ice Cube – TAB & Magic Millions Race Day
In January 2019, leading Australian bookie and official race wagering partner TAB created a bespoke branded space to activate its rights on the ground at the Magic Millions Gold Coast Race Day.
Cheltenham-based charity WellChild takes on Gold Cup naming rights
WellChild, a UK-based charity for seriously ill children, has reached an agreement with The Jockey Club to take on naming rights to this year’s edition of the Cheltenham Gold Cup horse racing event.