Horse Racing

Triple Crown horse race aligns with luxury automaker

Italian beer brand Peroni Nastro Azzurro has signed as the official beer of UK horseracing’s Ascot Racecourse in a five-year deal.

British horseracing venue Ascot Racecourse has signed up Slingsby Gin to its sponsorship portfolio. The Yorkshire-based gin company becomes the racecourse’s 'Official Gin Supplier'.

French horse racing’s governing body France Galop has extended its agreement with Qatar Racing for the title rights to the top two thoroughbred races in France – the Prix de l’Arc de Triomphe and the P…

UK-based jeweller Boodles has expanded its relationship with jump racing’s Cheltenham Festival by taking on the naming rights to the prestigious Cheltenham Gold Cup this year.

The annual series of Grade I thoroughbred horse races the Breeders' Cup has signed a new sponsorship deal with global racing and bloodstock operation Qatar Racing

PNC Bank has secured a multiyear deal to become the official banking service provider and credit card processor of the Breeders’ Cup World Championships.

The UK’s new horse racing competition, the Racing League, has signed up gambling firm William Hill as its title sponsor.

Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue

Racing League, the new UK-based team horse racing format, has signed up principal partners to four of its 12-team roster

Coffee brand Lavazza has renewed its long-standing sponsorship relationship with the UK’s Ascot Racecourse.

Horse racing’s Arena Racing Company has signed up online used car retailer Cazoo as headline sponsor of its St Leger Festival.

US-based media rights and venue development company JMI Sports has been retained by the Breeders’ Cup as the exclusive sponsorship sales agency for the classic horseracing property.

Online car retailer Cazoo has become the main sponsor of The Derby Festival, giving the brand naming sponsorship rights to the flat racing classics – the Epsom Derby and the Oaks.

IMG has brokered a deal to further expand Ascot Racecourse’s licensed product portfolio, agreeing a partnership with British luxury clothing brand LK Bennett to produce a range of ready-to-wear women’s fas…

In January 2019, leading Australian bookie and official race wagering partner TAB created a bespoke branded space to activate its rights on the ground at the Magic Millions Gold Coast Race Day.

WellChild, a UK-based charity for seriously ill children, has reached an agreement with The Jockey Club to take on naming rights to this year’s edition of the Cheltenham Gold Cup horse racing event.