Horse Racing

In January 2019, leading Australian bookie and official race wagering partner TAB created a bespoke branded space to activate its rights on the ground at the Magic Millions Gold Coast Race Day.

Filmed at an empty Churchill Downs racecourse, Woodford Reserve’s ‘My Old Kentucky Home’ spot was an homage to the delayed 2020 Kentucky Derby.

The Breeders’ Cup international horseracing event has signed up FanDuel and its betting affiliate TVG as the Official Wagering Partners of the Breeders’ Cup World Championships.

Qatar's state-backed horse racing authority, the Qatar Racing and Equestrian Club (QREC), has renewed its title sponsorship of the UK's Goodwood Festival

UK betting exchange platform Betfair has signed as the new title sponsor of the Northumberland Plate Festival and Fighting Fifth Hurdle race.

Ascot Racecourse has agreed a three-year partnership with bookmaker Betfred

Online bookmaker Betway has renewed its sponsorship of horse-racing’s All-Weather Championships. The new three-season deal has been signed during the final year of Betway’s current three-year deal.

Betting operator Unibet has signed a three-year partnership with Goodwood Racecourse, granting it exclusive ownership and naming rights to feature races across the Goodwood Festival week

A new team-based horse racing series will help the sport shed its traditional ‘boots and Barbour’ image in the UK and attract sponsors from outside the dominant alcohol and gambling sectors, a leading age…

UK gambling firm Betway has extended its deal as the Official Betting Partner of the Grand National Festival for five years

Kenyan online bookmaker SportPesa has broadened its sports sponsorship portfolio by agreeing a new partnership with Chester Racecourse in England

US brewery MillerCoors has agreed a multi-year deal with Churchill Downs Racetrack for its Blue Moon brand to become the official craft beer of horseracing showpiece the Kentucky Derby

The Jockey Club has unveiled insurance provider JLT Speciality as an Official Partner

Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.

Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.

UK bookmaker William Hill further expanded into the US market this week by tying up a long-term deal with casino operator Eldorado Resorts

Swiss watchmaker Longines has enhanced its relationship with Ascot Racecourse by becoming an official partner of the venue.