Horse Racing
The TAB Cold Coast Ice Cube – TAB & Magic Millions Race Day
In January 2019, leading Australian bookie and official race wagering partner TAB created a bespoke branded space to activate its rights on the ground at the Magic Millions Gold Coast Race Day.
My Old Kentucky Home – Woodford Reserve & Churchill Downs Incorporated
Filmed at an empty Churchill Downs racecourse, Woodford Reserve’s ‘My Old Kentucky Home’ spot was an homage to the delayed 2020 Kentucky Derby.
FanDuel, TVG to sponsor Breeders’ Cup World Championships
The Breeders’ Cup international horseracing event has signed up FanDuel and its betting affiliate TVG as the Official Wagering Partners of the Breeders’ Cup World Championships.
Qatar extends title deal with Goodwood Festival
Qatar's state-backed horse racing authority, the Qatar Racing and Equestrian Club (QREC), has renewed its title sponsorship of the UK's Goodwood Festival
Betfair to title sponsor Northumberland Plate Festival, Fighting Fifth Hurdle
UK betting exchange platform Betfair has signed as the new title sponsor of the Northumberland Plate Festival and Fighting Fifth Hurdle race.
Ascot names Betfred official bookmaker
Ascot Racecourse has agreed a three-year partnership with bookmaker Betfred
Betway extends backing of All-Weather Championships
Online bookmaker Betway has renewed its sponsorship of horse-racing’s All-Weather Championships.
The new three-season deal has been signed during the final year of Betway’s current three-year deal.
Goodwood Festival signs Unibet partnership
Betting operator Unibet has signed a three-year partnership with Goodwood Racecourse, granting it exclusive ownership and naming rights to feature races across the Goodwood Festival week
CHR series to transform UK racing’s sponsorship landscape – agency
A new team-based horse racing series will help the sport shed its traditional ‘boots and Barbour’ image in the UK and attract sponsors from outside the dominant alcohol and gambling sectors, a leading age…
Betway extends Grand National Festival deal to 2021
UK gambling firm Betway has extended its deal as the Official Betting Partner of the Grand National Festival for five years
SportPesa enters new sport with Chester Racecourse deal
Kenyan online bookmaker SportPesa has broadened its sports sponsorship portfolio by agreeing a new partnership with Chester Racecourse in England
Blue Moon saddles up for Kentucky Derby
US brewery MillerCoors has agreed a multi-year deal with Churchill Downs Racetrack for its Blue Moon brand to become the official craft beer of horseracing showpiece the Kentucky Derby
The Jockey Club expands relationship with JLT
The Jockey Club has unveiled insurance provider JLT Speciality as an Official Partner
TCL renews Melbourne Cup sponsorship
Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.
TCL extends backing of Melbourne Cup
Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.
William Hill and Eldorado ink US partnership
UK bookmaker William Hill further expanded into the US market this week by tying up a long-term deal with casino operator Eldorado Resorts
Longines steps up Ascot partnership
Swiss watchmaker Longines has enhanced its relationship with Ascot Racecourse by becoming an official partner of the venue.