Horse Racing
Breeders’ Cup, PNC Bank secure multiyear partnership
PNC Bank has secured a multiyear deal to become the official banking service provider and credit card processor of the Breeders’ Cup World Championships.
Racing League adds William Hill as title sponsor ahead of inaugural season
The UK’s new horse racing competition, the Racing League, has signed up gambling firm William Hill as its title sponsor.
Howden joins Ascot’s official partner roster
Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue
Racing League teams backed by eToro, Oddsbible, TalkSport and The Goat Agency
Racing League, the new UK-based team horse racing format, has signed up principal partners to four of its 12-team roster
Lavazza renews with Ascot Racecourse for three more years
Coffee brand Lavazza has renewed its long-standing sponsorship relationship with the UK’s Ascot Racecourse.
Cazoo continues sponsorship drive with St Leger Festival naming rights
Horse racing’s Arena Racing Company has signed up online used car retailer Cazoo as headline sponsor of its St Leger Festival.
Breeders’ Cup selects JMI Sports as exclusive sponsorship sales agency
US-based media rights and venue development company JMI Sports has been retained by the Breeders’ Cup as the exclusive sponsorship sales agency for the classic horseracing property.
Cazoo adds Epsom Festival and Derby title rights to growing portfolio
Online car retailer Cazoo has become the main sponsor of The Derby Festival, giving the brand naming sponsorship rights to the flat racing classics – the Epsom Derby and the Oaks.
IMG brokers LK Bennett womenswear deal for Ascot Racecourse
IMG has brokered a deal to further expand Ascot Racecourse’s licensed product portfolio, agreeing a partnership with British luxury clothing brand LK Bennett to produce a range of ready-to-wear women’s fas…
The TAB Cold Coast Ice Cube – TAB & Magic Millions Race Day
In January 2019, leading Australian bookie and official race wagering partner TAB created a bespoke branded space to activate its rights on the ground at the Magic Millions Gold Coast Race Day.
Cheltenham-based charity WellChild takes on Gold Cup naming rights
WellChild, a UK-based charity for seriously ill children, has reached an agreement with The Jockey Club to take on naming rights to this year’s edition of the Cheltenham Gold Cup horse racing event.
MansionBet sponsors British horse racing for another year
British horse racing will continue to benefit from the support of gambling operator MansionBet in 2021 through its renewed sponsorship of Arena Racing Company (ARC) and Jockey Club Racecourses (JCR)
Randox signs long-term extension to Grand National title sponsorship
Global healthcare company Randox will title sponsor the Grand National steeplechase and the three-day Grand National Festival staged at Aintree Racecourse for another five years
Ascot head of broadcast and digital Evans on the move
Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder
HBA Media to advertise brand in Tom George yard sponsorship
HBA Media, the horse racing media-rights agency, it to sponsor the stable of UK racehorse trainer Tom George in a two-year agreement
My Old Kentucky Home – Woodford Reserve & Churchill Downs Incorporated
Filmed at an empty Churchill Downs racecourse, Woodford Reserve’s ‘My Old Kentucky Home’ spot was an homage to the delayed 2020 Kentucky Derby.
Australian Turf Club inks exclusive marketing deal with Sportfive
The Australian Turf Club has announced a new partnership with sports and entertainment marketing agency, Sportfive