Kentucky Derby unveils raft of new sponsors for 2023
Churchill Downs Racetrack has announced its partners and licensees for the upcoming 149th Kentucky Derby
Betfred replaces Cazoo as main sponsor of Derby, Oaks
Betting operator Betfred has been named as the new main sponsor of two of the UK's leading flat racing classics, the Derby and the Oaks
William Hill downgrades from title role in revamped Racing League
Betting operator William Hill has signed as the ‘Official Betting Partner’ for this year’s Racing League, the second season of the British and Irish horse racing competition. T
Goodwood signs Heineken deal, adds Swiss watchmaker Jaeger-LeCoultre
The UK division of Dutch brewing group Heineken has agreed a multi-year sponsorship deal with Goodwood, the English estate which hosts horseracing showpiece the Goodwood Festival
Coral replaces Unibet as Goodwood Festival betting partner
Goodwood Racecourse has signed up betting operator Coral as the ‘Official Fixed-Odds Betting Partner’ of the Goodwood Festival for the next three years.
Virgin Bet extends Ayr Gold Cup naming deal
Mobile betting operator Virgin Bet will retain its naming sponsorship of Scotland's richest flat horserace meeting – the three-day Ayr Gold Cup Festival, this September, T
Lexus extends with Melbourne Cup
Japanese automotive manufacturer Lexus has agreed a two-year contract extension which will see it remain as principal partner of the Victoria Racing Club (VRC) and its showpiece horse race, the Melbourne…
Boodles extends backing of Cheltenham Gold Cup
UK-based jeweller Boodles has renewed its sponsorship of the Cheltenham Gold Cup horse-racing event for a further two years
Kentucky Derby adds BMW to sponsorship portfolio
Triple Crown horse race aligns with luxury automaker
Peroni strikes five-year Ascot Racecourse sponsorship
Italian beer brand Peroni Nastro Azzurro has signed as the official beer of UK horseracing’s Ascot Racecourse in a five-year deal.
Ascot Racecourse signs Slingsby Gin to supplier tier
British horseracing venue Ascot Racecourse has signed up Slingsby Gin to its sponsorship portfolio. The Yorkshire-based gin company becomes the racecourse’s 'Official Gin Supplier'.
Qatar Racing extends sponsorship of French horse racing classics to 2027
French horse racing’s governing body France Galop has extended its agreement with Qatar Racing for the title rights to the top two thoroughbred races in France – the Prix de l’Arc de Triomphe and the P…
Boodles takes on Cheltenham Gold Cup naming rights
UK-based jeweller Boodles has expanded its relationship with jump racing’s Cheltenham Festival by taking on the naming rights to the prestigious Cheltenham Gold Cup this year.
Breeders’ Cup signs Qatar Racing as title sponsor of sprint race
The annual series of Grade I thoroughbred horse races the Breeders' Cup has signed a new sponsorship deal with global racing and bloodstock operation Qatar Racing
Breeders’ Cup, PNC Bank secure multiyear partnership
PNC Bank has secured a multiyear deal to become the official banking service provider and credit card processor of the Breeders’ Cup World Championships.
Racing League adds William Hill as title sponsor ahead of inaugural season
The UK’s new horse racing competition, the Racing League, has signed up gambling firm William Hill as its title sponsor.
Howden joins Ascot’s official partner roster
Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue