Swimming

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For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

British Gas won the Business to Employee Award at the ESA Excellence Awards in January for its activation of the British Gas Swims Britain campaign.

Italian swimwear company Arena outbid rival Speedo to sign its Official Partner deal with Fina, the world governing body for swimming, last month

It has been yet another excellent sporting summer and an excellent summer for sports sponsorship. This month's Insider brings you seven of the top sponsorship stories from August

The International Swimming Federation, Fina, last month agreed a deal with Chinese lighting company NVC Lighting after existing partner Midea declined to renew its title sponsorship of the Diving World Series.

Fina, the global governing body of aquatic sports, has signed a partnership with Chinese mineral water brand NongFu Spring

USA Swimming has extended its partnership with energy and manufacturing firm Phillips 66

Australian telco Optus has acquired naming rights to the aquatics centre that will host events during the upcoming Commonwealth Games in Australia’s Gold Coast region.

German financial services company Allianz has agreed a deal to title sponsor the 2018 World Para Swimming European Championships, which will take place in Dublin, Ireland.