P&G beauty brand SK-II reacted to the pandemic-enforced delay of the 2020 Tokyo Olympics by pivoting to a tactical, social-first campaign targeting young Japanese women and fronted by swimmer Rikako Ikee.

Emerging sportswear manufacturer Castore has reached an exclusive sportswear and apparel supply agreement with star swimmer Adam Peaty. The Englishman has signed a long-term deal with the UK-based company

Mobile phone operator Lebara has signed as the official telecommunications partner of British Swimming, the national governing body for Olympic sports in swimming, diving, water polo and synchronised swimming

Leading disposable consumer products company Bic has become the official razor of USA Swimming and has signed individual partnerships with two United States Olympic gold medalists Katie Ledecky and Simone M…

Swimwear company Speedo has extended its sponsorship of the Australia Paralympic Team to cover a fourth consecutive Paralympics

The Qatar Swimming Association (QSA) has revealed details of the sponsors that will support Doha’s leg of the Fina Swimming World Cup next month.

Fina, the global governing body of aquatic sports, has signed a partnership with Chinese mineral water brand NongFu Spring

USA Swimming has extended its partnership with energy and manufacturing firm Phillips 66

Fina, the global governing body of aquatic sports, has extended its partnership with Chinese swimwear company Hosa.

Fina, the global governing body of aquatic sports, has agreed a deal for China National Sport Group to title sponsor its Diving World Series as part of a long-term partnership with the organisation.

Australian telco Optus has acquired naming rights to the aquatics centre that will host events during the upcoming Commonwealth Games in Australia’s Gold Coast region.

German financial services company Allianz has agreed a deal to title sponsor the 2018 World Para Swimming European Championships, which will take place in Dublin, Ireland.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

The Singapore Swimming Association has agreed a sponsorship deal with financial services company Liberty Insurance.

German automotive manufacturer BMW has extended its long-term partnership with the USA Swimming national governing body.

US swimming and triathlon apparel brand TYR Sport has extended its partnership with the USA Swimming national governing body.