Swimming

P&G beauty brand SK-II reacted to the pandemic-enforced delay of the 2020 Tokyo Olympics by pivoting to a tactical, social-first campaign targeting young Japanese women and fronted by swimmer Rikako Ikee.

Fina, the global governing body of aquatic sports, has signed a partnership with Chinese mineral water brand NongFu Spring

USA Swimming has extended its partnership with energy and manufacturing firm Phillips 66

Fina, the global governing body of aquatic sports, has extended its partnership with Chinese swimwear company Hosa.

Fina, the global governing body of aquatic sports, has agreed a deal for China National Sport Group to title sponsor its Diving World Series as part of a long-term partnership with the organisation.

Australian telco Optus has acquired naming rights to the aquatics centre that will host events during the upcoming Commonwealth Games in Australia’s Gold Coast region.

German financial services company Allianz has agreed a deal to title sponsor the 2018 World Para Swimming European Championships, which will take place in Dublin, Ireland.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

The Singapore Swimming Association has agreed a sponsorship deal with financial services company Liberty Insurance.

German automotive manufacturer BMW has extended its long-term partnership with the USA Swimming national governing body.

US swimming and triathlon apparel brand TYR Sport has extended its partnership with the USA Swimming national governing body.

The Swimming Australia national governing body has entered into a partnership with Italian swimwear brand Arena.

US swimming and triathlon apparel brand TYR Sport has agreed a deal to become the official kit supplier of the British Swimming governing body.

Fina, the global governing body of aquatic sports, has agreed a deal with Nikon for the Japanese consumer electronics manufacturer to sponsor its upcoming World Swimming Championships (25m).

The Swimming Australia national governing body has extended its principal partnership agreements with mineral extraction company Hancock Prospecting and the Georgina Hope Swimmers Foundation.

Swimming Australia has unveiled a partnership with telecommunications company Optus.

Medical services provider Evacuation and Medical Support Unit (EMS) has extended its partnership with the Singapore Swimming Association.