Swimming

Speedo has signed an exclusive sponsorship with British Swimming to provide swimwear and specialist equipment to all aquatic disciplines across senior and junior squads.

Swimming Australia has appointed Jodie Hawkins as commercial and marketing general manager as it looks to increase the sport’s profile in the long build-up to the Brisbane 2032 Olympics.

Disgraced Chinese swimmer Sun Yang has issued a reminder of his commercial value, helping to sell ¥50m ($7.9m/€7m) worth of cosmetic products online in just two days.

Husain Al-Musallam, president of the International Swimming Federation (Fina), has said that the federation is not promoting the sport as effectively as it should

Myrtha Pools will continue to supply competition pools to the International Swimming Federation (Fina) after the parties announced a four-year renewal of their long-term sponsorship agreement at the ongoing…

P&G beauty brand SK-II reacted to the pandemic-enforced delay of the 2020 Tokyo Olympics by pivoting to a tactical, social-first campaign targeting young Japanese women and fronted by swimmer Rikako Ikee.

Emerging sportswear manufacturer Castore has reached an exclusive sportswear and apparel supply agreement with star swimmer Adam Peaty. The Englishman has signed a long-term deal with the UK-based company

Mobile phone operator Lebara has signed as the official telecommunications partner of British Swimming, the national governing body for Olympic sports in swimming, diving, water polo and synchronised swimming

Leading disposable consumer products company Bic has become the official razor of USA Swimming and has signed individual partnerships with two United States Olympic gold medalists Katie Ledecky and Simone M…

Swimwear company Speedo has extended its sponsorship of the Australia Paralympic Team to cover a fourth consecutive Paralympics

The Qatar Swimming Association (QSA) has revealed details of the sponsors that will support Doha’s leg of the Fina Swimming World Cup next month.

Fina, the global governing body of aquatic sports, has signed a partnership with Chinese mineral water brand NongFu Spring

USA Swimming has extended its partnership with energy and manufacturing firm Phillips 66

Fina, the global governing body of aquatic sports, has extended its partnership with Chinese swimwear company Hosa.

Fina, the global governing body of aquatic sports, has agreed a deal for China National Sport Group to title sponsor its Diving World Series as part of a long-term partnership with the organisation.

Australian telco Optus has acquired naming rights to the aquatics centre that will host events during the upcoming Commonwealth Games in Australia’s Gold Coast region.