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T.M. Lewin set for extended spell with ECB

London-based tailor T.M. Lewin has extended its partnership with the England and Wales Cricket Board for a further three years.

T.M. Lewin retains the designation of official formalwear supplier and licensee with English cricket’s governing body.

From the summer of 2014, England’s men’s and women’s cricket teams will wear new bespoke suits that will be available to buy at 100 T.M. Lewin stores across the UK, along with limited edition England accessories such as cufflinks and ties.

The ECB last month announced a four-year deal with UK mutual life and pensions company Royal London as the naming rights holder for its international, county and recreational one-day competitions as part of a sponsorship restructure.

Supermarket chain Waitrose will replace Brit Insurance as the official sponsor of the England cricket team under a three-year deal which begins with next May’s home Test series against Sri Lanka.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.