Rugby League
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…
AFL and NRL deals highlight Therabody’s ‘significant investment’ in Australia
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
RLWC2021 adds Selco Builders Warehouse as latest sponsor
The organisers of the Rugby League World Cup 2021 have added Selco Builders Warehouse as a sponsor of the event
Coates sponsors State of Origin series as LED inventory sells out
Australia’s National Rugby League has signed up equipment hire provider Coates to a four-year sponsorship of the State of Origin Series.
Pepsi Max, Gatorade sign on as drinks sponsors of RLWC2021
Soft drinks producer Britvic has signed a major deal with the organising committee for this year’s Rugby League World Cup, through which its brands Pepsi Max and Gatorade will become official sponsors o…
CUB switches out Carlton Dry to promote Victoria Bitter at 2021 State of Origin
Carlton & United Breweries (CUB) has chosen to promote the Victoria Bitter brand at this year's State of Origin series as part of its wider National Rugby League (NRL) sponsorship
RLWC2021 follows up National Lottery sponsorship with Titleist licensing deal
The Rugby League World Cup 2021 (RLWC2021) has bolstered its sponsorship and licensing portfolio through deals with the National Lottery and golf ball brand Titleist
St. George Footy Grants – St. George Bank & the St. George Illawarra Dragons/Queensland Reds/ Greater Western Sydney Giants
For the second year of its community sport investment campaign, in 2020, Australian bank St. George’s went bigger to help grassroots clubs suffering amid Covid-19.
RLWC2021 secures New Era deal
The Rugby League World Cup 2021 has signed up global headwear brand New Era to its sponsorship portfolio
NRL added to Therabody’s sports sponsorship portfolio
Australia’s top-tier domestic rugby league club competition the National Rugby League has become the latest sports body to sign up technology wellness company Therabody as a sponsor.
National Lottery to back women’s rugby league through RFL deal
The UK’s National Lottery has agreed a sponsorship deal with the Rugby Football League, through which it will specifically support the development of women’s rugby league.
Jersey Takeover – Steggles & Sydney Roosters
In 2018 and 2019, Sydney Roosters shirt sponsor Steggles ran two versions of an activation that saw men’s team players replace the poultry brand’s logo with the names of women.
Rhinos extend with Leeds Building Society to set record Super League duration
English rugby league team Leeds Rhinos has extended its main club sponsorship deal with Leeds Building Society for another three years
Oxen replaces Hummel as RFL kit supplier
The Rugby Football League (RFL) has signed a new five-year kit supplier deal with UK-based sportswear company Oxen
Puma doubles up State of Origin presence with NSW Blues deal
Sportswear brand Puma will kit out both Australian rugby league’s State of Origin representative sides in 2021, adding the NSW Blues to its recently-signed agreement with the Queensland Maroons.
Isagenix promotes fitness with Newcastle Knights sponsorship
Australian rugby league team the Newcastle Knights has agreed a back-of-jersey sponsorship with US health products company Isagenix International
RLWC2021 appoints The Value Xchange to bolster sponsorship sales
The organisers of the Rugby League World Cup 2021 (RLWC2021) in England have signed up sports media and entertainment marketing consultancy The Value Xchange to boost its sponsorship sales efforts