Rugby League
Jersey Takeover – Steggles & Sydney Roosters
In 2018 and 2019, Sydney Roosters shirt sponsor Steggles ran two versions of an activation that saw men’s team players replace the poultry brand’s logo with the names of women.
Data Snapshot: Australia 2020
Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
Stay in the Game/The Waterboy – Bundaberg Rum & NRL
Official NRL spirits sponsor Bundaberg Rum leveraged its rights through the 2019 Finals Series with a responsible drinking campaign called ‘Stay in the Game’.
The Official Scream Team – Nestlé & NRL
During the 2019 State of Origin series, Nestlé’s lozenge brand Soothers ran a campaign based on incentivising fans of both participating teams to submit their throat straining cheers of support.
Betfred extends backing of rugby league’s Championship, League 1
UK bookmaker Betfred has renewed its title sponsorship of rugby league’s Championship and League 1 competitions.
Hull College takes naming rights to Hull KR’s home
English Super League rugby league club Hull Kingston Rovers has agreed a three-year stadium naming rights partnership with Hull College which will also incorporate a “bespoke” educational element.
Betfred expands Super League deal to women’s competition
UK bookmaker Betfred has been announced as the first title partner of rugby league’s Women’s Super League (WSL), adding to its sponsorship of the men’s competition.
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Hummel makes Super League entry with Wigan Warriors deal
Danish sportswear company Hummel has expanded its presence in rugby league by agreeing a four-year deal to become the new kit partner of reigning Super League champion Wigan Warriors
Dacia to support rugby league’s Lions return
Car manufacturer Dacia has been unveiled as the principal partner of the Great Britain Rugby League Lions team, which will return to action for the first time in 12 years in the autumn
Checkatrade partners with Challenge Cup
Online trade vetting and monitoring platform Checkatrade has agreed a new partnership with the Rugby Football League to sponsor its Challenge Cup competition
Telstra expands NRL partnership to cover women’s game
Australia's NRL rugby league competition has extended its partnership with telco Telstra to cover the women’s game in the country.
Huawei extends as main sponsor of NRL’s Canberra Raiders
Chinese telco Huawei has agreed a two-year extension to its contract as the main sponsor of NRL rugby league club Canberra Raiders, saying the deal demonstrates its commitment to Australia amid ongoing…
Super League hails record Betfred title sponsor deal
UK bookmaker Betfred has renewed its title sponsorship of the Super League rugby league competition.
The new deal will run until the end of the 2021 season
Dacia extends backing of Super League’s Magic Weekend
The Dacia car brand of French automotive manufacturer Renault has extended its partnership with the Super League for title sponsorship of the rugby league competition’s Magic Weekend.
NRL’s Sea Eagles partner with Aspen Pharmacare
The Manly Warringah Sea Eagles NRL rugby league team has signed a shirt sponsorship deal with Aspen Pharmacare Australia
NRL’s Sharks tie up wide-ranging deal with PointsBet
Australian NRL rugby league team Cronulla-Sutherland Sharks has agreed a wide-ranging sponsorship deal with online bookmaker PointsBet
Vantage BMS steps up to shirt sponsor status with NRL’s Cowboys
Australian NRL rugby league club the North Queensland Cowboys has agreed a two-season shirt sponsorship deal with Vantage BMS, a local company that offers technological solutions to agriculture customers,…