Rugby League
‘Catch and Keep’ | Westpac and the NRL
SportBusiness Sponsorship explains how Westpac used its position as NRL match ball sponsor to differentiate itself from rival 'Big 4' banks in Australia.
TGI Sport makes move for Australia’s SFX Sports Group
Sports rights and marketing company TGI Sport has further expanded its portfolio by acquiring Australian talent management agency, SFX Sports Group
Auckland’s Mt Smart Stadium naming rights acquired by Go Media
Auckland Stadiums has sold the Mt Smart Stadium naming rights to New Zealand-based outdoor advertising solutions specialist Go Media
NRL extends long-running Steeden ball sponsorship
Australasia’s National Rugby League has signed a five-year extension to its ball supply sponsorship with Steeden, the Australian sports equipment manufacturer.
NRL adds snack partner, Warriors sponsor at centre of referee ‘cheat’ row
Australia's National Rugby League (NRL) has announced a new sponsorship with snack brand Arnott's Shapes
NRL and Hisense reset sponsorship after tricky Covid period
Chinese consumer electronics and white goods brand Hisense has sought to refocus its sponsorship of Australia’s National Rugby League after its last deal with the property was disrupted by the Covid pandemic. Faaez Samadi reports.
Asahi extends NRL beverage sponsorship
The National Rugby League (NRL) has announced a multi-year extension of its sponsorship with Australian drinks company Asahi Beverages
NRL secures multi-year Hisense sponsorship extension
The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years
Chemist Warehouse extends with NRL to 2025
Retail pharmacy Chemist Warehouse has signed a three-year extension to its ‘Major Partner’ deal with Australia’s National Rugby League (NRL).
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NRL audiences and TNF naming rights the driving force behind Kia sponsorship
Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.
NRL signs sponsorship with Kia Australia
Car manufacturer Kia has announced a new three-year sponsorship of the National Rugby League (NRL)
Redcliffe Dolphins sign Kayo as stadium sponsor ahead of NRL debut
Australian National Rugby League expansion franchise the Redcliffe Dolphins has agreed a stadium naming rights deal with streaming service Kayo Sports ahead of its debut in the competition in 2023
Westpac signs on as new main sponsor of State of Origin’s Blues
Financial services company Westpac has agreed a deal with New South Wales Rugby League (NSWRL) to become the new main sponsor of State of Origin team the Blues
Westpac acquires official match ball rights in major NRL sponsorship
Australian bank Westpac has signed with the National Rugby League (NRL) as the league’s ‘Official Bank and Payment Platform’ in a wide-ranging deal across the men’s and women’s game.
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England adds Sportsbreaks.com, Selco as sponsors ahead of Rugby League World Cup
England’s Rugby Football League has agreed sponsorship deals with Sportsbreaks.com and Selco Builders Warehouse ahead of the Rugby League World Cup, which begins next week.
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Telstra signs landmark NRL naming rights extension
Australian telco Telstra has committed to a new five-year league naming agreement with the National Rugby League for both the NRL and NRLW Premierships until 2027
Vodafone renews naming rights to NRL Warriors, signs Robinson as RLWC ambassador
Telco Vodafone has renewed its naming-rights sponsorship of the New Zealand Warriors, the Auckland-based rugby league team which competes in Australia’s NRL.
Stats Perform awarded Rugby League World Cup data distribution contract
Sports betting and data services company Stats Perform has been appointed the Official Data Partner for the re-arranged Rugby League World Cup (RLWC 2021)