SportBusiness Sponsorship explains how Westpac used its position as NRL match ball sponsor to differentiate itself from rival 'Big 4' banks in Australia.
Sports rights and marketing company TGI Sport has further expanded its portfolio by acquiring Australian talent management agency, SFX Sports Group
Auckland Stadiums has sold the Mt Smart Stadium naming rights to New Zealand-based outdoor advertising solutions specialist Go Media
Australasia’s National Rugby League has signed a five-year extension to its ball supply sponsorship with Steeden, the Australian sports equipment manufacturer.
Australia's National Rugby League (NRL) has announced a new sponsorship with snack brand Arnott's Shapes
Chinese consumer electronics and white goods brand Hisense has sought to refocus its sponsorship of Australia’s National Rugby League after its last deal with the property was disrupted by the Covid pandemic. Faaez Samadi reports.
The National Rugby League (NRL) has announced a multi-year extension of its sponsorship with Australian drinks company Asahi Beverages
The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years
Retail pharmacy Chemist Warehouse has signed a three-year extension to its ‘Major Partner’ deal with Australia’s National Rugby League (NRL). T
Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.
Car manufacturer Kia has announced a new three-year sponsorship of the National Rugby League (NRL)
Australian National Rugby League expansion franchise the Redcliffe Dolphins has agreed a stadium naming rights deal with streaming service Kayo Sports ahead of its debut in the competition in 2023
Financial services company Westpac has agreed a deal with New South Wales Rugby League (NSWRL) to become the new main sponsor of State of Origin team the Blues
Australian bank Westpac has signed with the National Rugby League (NRL) as the league’s ‘Official Bank and Payment Platform’ in a wide-ranging deal across the men’s and women’s game. Under
England’s Rugby Football League has agreed sponsorship deals with Sportsbreaks.com and Selco Builders Warehouse ahead of the Rugby League World Cup, which begins next week. Sportsbreaks.c
Australian telco Telstra has committed to a new five-year league naming agreement with the National Rugby League for both the NRL and NRLW Premierships until 2027
Telco Vodafone has renewed its naming-rights sponsorship of the New Zealand Warriors, the Auckland-based rugby league team which competes in Australia’s NRL.
Sports betting and data services company Stats Perform has been appointed the Official Data Partner for the re-arranged Rugby League World Cup (RLWC 2021)