Rugby League

Rugby's Super League has signed an extension with its title sponsor, gambling firm Betfred

Australian insurance and financial services company Suncorp has extended its naming rights deal for the Brisbane-based Suncorp Stadium for up to 10 years

England’s top rugby league division, the Super League, has added scotch whisky company the Loch Lomond Group to its sponsorship portfolio. 

Jonathan Neill, the commercial director at the organisers of the 2021 Rugby League World Cup in England, is to leave his role at the end of this month

Australian bank CommBank has agreed to take over the naming rights to the Western Sydney Stadium from sister brand Bankwest, which is also part of the Commonwealth Bank of Australia group

The organisers of the Rugby League World Cup 2021 will launch the first-ever official non-fungible token (NFT) marketplace in the history of the sport through a new agreement with NuArca

Sports marketing agency CSM Sport & Entertainment has been appointed to develop the commercial proposition of the Super League, the top tier of rugby league in Great Britain

England’s rugby league flagship competition, the Super League, has signed an extension to its agreement with sports equipment manufacturer Steeden.

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…

Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019

The organisers of the Rugby League World Cup 2021 have added Selco Builders Warehouse as a sponsor of the event

Australia’s National Rugby League has signed up equipment hire provider Coates to a four-year sponsorship of the State of Origin Series.

Soft drinks producer Britvic has signed a major deal with the organising committee for this year’s Rugby League World Cup, through which its brands Pepsi Max and Gatorade will become official sponsors o…

Carlton & United Breweries (CUB) has chosen to promote the Victoria Bitter brand at this year's State of Origin series as part of its wider National Rugby League (NRL) sponsorship

The Rugby League World Cup 2021 (RLWC2021) has bolstered its sponsorship and licensing portfolio through deals with the National Lottery and golf ball brand Titleist

For the second year of its community sport investment campaign, in 2020, Australian bank St. George’s went bigger to help grassroots clubs suffering amid Covid-19.

The Rugby League World Cup 2021 has signed up global headwear brand New Era to its sponsorship portfolio