Rugby League
Coral takes over from Ladbrokes as Challenge Cup title sponsor
Dacia campaign champions rugby league community
UK rugby league deals cover the six-figure field
Although the two biggest rugby league sponsorship properties in England – title sponsor of the English Super League, the top-tier club league, and title sponsor of the Challenge Cup, the leading club cup competition – have ambitions towards £1m (€1.3m/$1.4m) annual valuations, all central English Super League sponsorship deals are worth six-figures in pounds sterling per year.
Dacia picks rugby league over union for first UK deal
Romanian carmaker Dacia “flirted” with a deal in rugby union before signing a three-year agreement with English rugby league’s organising body, the Rugby Football League.
Rhino Rugby: Consolidation of market leader status
Equipment and sportswear supplier Rhino Rugby is using sports sponsorships to build brand awareness and consolidate its position as a market leader in the supply of rugby equipment.
Falken Tyre Europe: Brand awareness and engagement with manufacturers
Japan-based tyre manufacturer, Falken Tyre is using sports sponsorship in rugby to increase brand awareness and engagement with manufacturers in the UK.
Tata Motors Australia: Reaching blue collar workers through rugby league
India-based car manufacturer Tata Motors is using sports sponsorship to increase brand awareness and acceptance in Australia.
League struggles to keep pace with union deals
The Rugby Football League, the governing body for the sport in England, has signed two sponsorship deals for its flagship properties.
NRMA Insurance and Brisbane Broncos
The sponsorship of the Brisbane Broncos was a key element of NRMA Insurance’s expansion into the Queensland market, initially as the shorts sponsor of the National Rugby League (NRL) team.
Nib Health Funds: Growing customer base through brand recognition
Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.
Bartercard: Paying for sponsorships through its own platform
Business-to-business trading exchange Bartercard is using brand visibility from sponsorship to support its business goal of increasing penetration within the UK.
Maxinutrition: Integrated marketing strategy to drive rebranding
Rugby League World Cup to generate over £2m from sponsors
The Rugby League World Cup 2013, currently being hosted by England and Wales, will make £2m (€2.4m/$3.2m) to £3m in sponsorship revenue, according to Sports Sponsorship Insider research.
GoDaddy: European expansion key for US-based web hoster
GoDaddy, the US-based web hosting company, is sponsoring the Rugby League World Cup as part of its focus on British and European expansion.
Analysis of Sponsorship in Australia and New Zealand – the Example of Rugby
Australia and New Zealand not only share a geographical region, a common language and a similar history but also a sporting culture in which rugby and cricket are major sports and soccer is becoming increasingly popular. This analysis of the countries provides headline data and a deeper dive into Rugby League sponsorships.
Second-tier deals ease pressure on RFL
Telstra leads NRL rights renewals
Bet on Aussie regulations
Sportingbet Australia made the most lucrative sports betting sponsorship deal in National Rugby League (NRL) history when it extended its relationship with the Brisbane Broncos for a record $1.8m over three years to 2013.