Rugby League

In 2018 and 2019, Sydney Roosters shirt sponsor Steggles ran two versions of an activation that saw men’s team players replace the poultry brand’s logo with the names of women.

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.

Official NRL spirits sponsor Bundaberg Rum leveraged its rights through the 2019 Finals Series with a responsible drinking campaign called ‘Stay in the Game’.

During the 2019 State of Origin series, Nestlé’s lozenge brand Soothers ran a campaign based on incentivising fans of both participating teams to submit their throat straining cheers of support.

UK bookmaker Betfred has renewed its title sponsorship of rugby league’s Championship and League 1 competitions.

English Super League rugby league club Hull Kingston Rovers has agreed a three-year stadium naming rights partnership with Hull College which will also incorporate a “bespoke” educational element.

UK bookmaker Betfred has been announced as the first title partner of rugby league’s Women’s Super League (WSL), adding to its sponsorship of the men’s competition. T

Danish sportswear company Hummel has expanded its presence in rugby league by agreeing a four-year deal to become the new kit partner of reigning Super League champion Wigan Warriors

Car manufacturer Dacia has been unveiled as the principal partner of the Great Britain Rugby League Lions team, which will return to action for the first time in 12 years in the autumn

Online trade vetting and monitoring platform Checkatrade has agreed a new partnership with the Rugby Football League to sponsor its Challenge Cup competition

Australia's NRL rugby league competition has extended its partnership with telco Telstra to cover the women’s game in the country.

Chinese telco Huawei has agreed a two-year extension to its contract as the main sponsor of NRL rugby league club Canberra Raiders, saying the deal demonstrates its commitment to Australia amid ongoing…

UK bookmaker Betfred has renewed its title sponsorship of the Super League rugby league competition. The new deal will run until the end of the 2021 season

The Dacia car brand of French automotive manufacturer Renault has extended its partnership with the Super League for title sponsorship of the rugby league competition’s Magic Weekend.

The Manly Warringah Sea Eagles NRL rugby league team has signed a shirt sponsorship deal with Aspen Pharmacare Australia

Australian NRL rugby league team Cronulla-Sutherland Sharks has agreed a wide-ranging sponsorship deal with online bookmaker PointsBet

Australian NRL rugby league club the North Queensland Cowboys has agreed a two-season shirt sponsorship deal with Vantage BMS, a local company that offers technological solutions to agriculture customers,…