Rugby League

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…

Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019

The organisers of the Rugby League World Cup 2021 have added Selco Builders Warehouse as a sponsor of the event

Australia’s National Rugby League has signed up equipment hire provider Coates to a four-year sponsorship of the State of Origin Series.

Soft drinks producer Britvic has signed a major deal with the organising committee for this year’s Rugby League World Cup, through which its brands Pepsi Max and Gatorade will become official sponsors o…

Carlton & United Breweries (CUB) has chosen to promote the Victoria Bitter brand at this year's State of Origin series as part of its wider National Rugby League (NRL) sponsorship

The Rugby League World Cup 2021 (RLWC2021) has bolstered its sponsorship and licensing portfolio through deals with the National Lottery and golf ball brand Titleist

For the second year of its community sport investment campaign, in 2020, Australian bank St. George’s went bigger to help grassroots clubs suffering amid Covid-19.

The Rugby League World Cup 2021 has signed up global headwear brand New Era to its sponsorship portfolio

Australia’s top-tier domestic rugby league club competition the National Rugby League has become the latest sports body to sign up technology wellness company Therabody as a sponsor.

The UK’s National Lottery has agreed a sponsorship deal with the Rugby Football League, through which it will specifically support the development of women’s rugby league.

In 2018 and 2019, Sydney Roosters shirt sponsor Steggles ran two versions of an activation that saw men’s team players replace the poultry brand’s logo with the names of women.

English rugby league team Leeds Rhinos has extended its main club sponsorship deal with Leeds Building Society for another three years

The Rugby Football League (RFL) has signed a new five-year kit supplier deal with UK-based sportswear company Oxen

Sportswear brand Puma will kit out both Australian rugby league’s State of Origin representative sides in 2021, adding the NSW Blues to its recently-signed agreement with the Queensland Maroons.

Australian rugby league team the Newcastle Knights has agreed a back-of-jersey sponsorship with US health products company Isagenix International

The organisers of the Rugby League World Cup 2021 (RLWC2021) in England have signed up sports media and entertainment marketing consultancy The Value Xchange to boost its sponsorship sales efforts