Clothing & Accs.
Official Timekeeper – Rolex & the US Golf Association
For the delayed 2020 US Open, long-time sponsor Rolex activated through a testimony-led campaign centred on its 40-year relationship with the tournament.
Akse Jacket Collaboration – Levi’s & Liverpool FC
To mark Liverpool’s 2019-20 Premier League title, partner Levi’s rolled out a clothing collaboration with street artist Akse.
Ashes summer – Specsavers & the England and Wales Cricket Board
Through the summer of 2019, Specsavers activated its England Test Match title sponsor rights via multiple strands including media engagement, VIP hospitality, on-site and at-stadium branding.
Hugo Boss recommits to sailing flagship, splits sponsorship budget
Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
Tissot, Swiss extend commitment to Swiss Ice Hockey
The Swiss Ice Hockey Federation has extended deals with two of its major sponsors, watchmaker Tissot and the Swiss airline
Solheim Cup partners with goodr
Active eyewear brand goodr has partnered with this year’s edition of women’s team golf competition the Solheim Cup, which takes place this week at Gleneagles in Scotland.
Zenni Optical teams up with 49ers
NFL American football franchise the San Francisco 49ers has agreed a multi-year partnership with online eyewear company Zenni Optical
NFL signs licensing agreement with Men’s Wearhouse, Jos. A. Bank
The National Football League has entered into a multiyear licensing agreement with Men’s Wearhouse and Jos. A.
Oakley partners with NFL as helmet visor provider
The National Football League has announced a four-year agreement with leading eyewear and sport lifestyle brand Oakley to become the league’s official helmet visor provider, a new sponsorship category f…
TAG Heuer grabs title rights to Porsche Formula E team
Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team
Citizen signs popular figure skater Yuzuru Hanyu as spokesperson ahead of 2022 Winter Games
Japanese watch conglomerate Citizen have signed Japanese figure skater Yuzuru Hanyu as their spokesperson for the brand in mainland China, Hong Kong and Macau
Liverpool supports local business with Signature Bespoke deal
English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke
Marseille teams up with Kaporal Jeans
French Ligue 1 football club Olympique de Marseille has entered into a partnership with fashion brand Kaporal Jeans
Hublot plus five Japanese brands sign up for WBSC Premier 12
Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition
Maui Jim teams up with European Tour
Sunglasses and eyewear manufacturer Maui Jim has agreed a partnership with golf organisation the European Tour
Lions suit up with Hackett London
British menswear retailer Hackett London has agreed a three-year partnership with the British & Irish Lions rugby union team
Mercedes teams up with lifestyle brand Police
Formula One motor-racing team Mercedes has entered into a partnership with Police, the lifestyle brand of eyewear manufacturer Group De Rigo