Clothing & Accs.
Official Timekeeper – Rolex & the US Golf Association
Akse Jacket Collaboration – Levi’s & Liverpool FC
Ashes summer – Specsavers & the England and Wales Cricket Board
Hugo Boss recommits to sailing flagship, splits sponsorship budget
FIGC fights negative trend in sponsorship revenues from weak position
Rolex replaces Citizen as US Open timekeeper
Sponsorship in the luxury goods sector, 2017-2018
Omega holds the most valuable deal in the luxury goods sector while Tissot have the most amount of deals according to research by Sports Sponsorship Insider.
Tudor: Sponsorships highlight ‘Born to Dare’ identity
Rolex-owned luxury watch brand Tudor has added sponsorship of World Rugby to its deals with the New Zealand All Blacks and high-profile sporting and celebrity ambassadors to build a brand identity distinct from its parent company.
Tudor pays record fee for World Rugby timing rights
Rolex-owned luxury watch brand Tudor’s new seven-year partnership with World Rugby is comfortably the biggest deal the global governing body has signed with a timing partner.
Rolex: Market leader retains long-term commitment to sport
Swiss watchmaker Rolex has built a long-term marketing strategy around key sports and events in equestrianism, golf, motorsport, tennis and sailing.
Rolex rolls Paris Masters title deal into tennis portfolio
Swiss watch manufacturer Rolex has taken over the title rights to the Paris Masters men’s tennis tournament from French bank BNP Paribas in a change of roles for two of the biggest sponsors in French tennis.
Hublot goes from one-year deals to long-term ICC agreement
Swiss luxury watchmaker Hublot this month committed to a three-year deal with the International Cricket Council (ICC) after it had previously signed event-only deals with the federation.
TAG Heuer adds Team China to expanding football portfolio
Swiss watch maker TAG Heuer, owned by French luxury goods conglomerate LVMH, agreed a multi-year deal with the Chinese Football Association.
Harris Tweed Hebrides: Brand awareness in emerging markets
Felio Siby: Awareness and watch sales drive Force India deal
Rolex throws its weight behind Pelley’s European Tour upgrade
Swiss watchmaker Rolex will increase its investment in sponsoring golf's European Tour with the launch next year of the seven-event Rolex Series.
Levi’s deal enabled by Mallya and apparel sector diversity
Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.
Tissot first to buy UCI World Cycling Partner spot
Swiss watchmaker Tissot has become the first brand to sign up to the International Cycling Union’s (UCI) fledgling World Cycling Partner programme but the federation will look outside its portfolio to fill the remaining slots.
Tissot: Cycling upgrade comes in heated up sector
Equity offsets reduced Pepe Jeans role at Red Bull
Clothing company Pepe Jeans accepted a deal with Red Bull Racing that offered significantly less visibility than its previous agreement because of the equity it has built with the Formula One team.
TAG Heuer seizes Premier League deal, rivals hold fire
Tag Heuer adds WTCC to growing motorsports portfolio
Watchmaker Tag Heuer added another property to its burgeoning motorsports portfolio under an agreement with the World Touring Car Championship (WTCC).
Bestseller replaces PDVSA in Renault F1 relaunch
Danish fashion brand Bestseller will sponsor carmaker Renault’s new Formula One team, thus ensuring that Danish driver Kevin Magnussen gets one of the main driver positions for the 2016 season.
Rolex adds WEC rights to Le Mans 24 Hours
Luxury watch brand Rolex has renewed its partnership with the Le Mans 24 Hours race and extended the agreement to include the entire World Endurance Championship (WEC), serving as the motor racing series’ Official Timing Partner.