Household Products
Laundry Night – Tide & NFL
#GoalPower – Boots & The FA, FAW, SFA, IFA and FAI
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
The Secret Kicker – Procter & Gamble & the NFL
Remington reaches out to Asia with multi-year United deal
Unilever’s Axe brand takes lead in esports with League of Legends deal
Official Team Partner – Unilever & Williams Racing
#EatLikeAPro – Beko & FC Barcelona
Premier League shirt sleeve deals move on from media buys
Gorenje unites customers around European handball
Gillette gets consumer buy-in from Lions Tour promotions
Gillette makes first move in esports with IEM event
P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.
Personal care sector closes on €100m spend and rising
The personal care sector is one of the smallest researched by Sports Sponsorship Insider in the last 18 months with an annual sponsorship deal value of €97.95m ($110.2m) at an average of €2.3m per year, despite the presence of some of the world’s biggest consumer brands, Unilever (Dove and Rexona), P&G (Braun, Gillette, Head & Shoulders) and Johnson & Johnson.
Nestlé Skin takes supplier deal as ATP rings changes
Sun care company Nestlé Skin Health is the latest sponsor to join an ATP World Tour portfolio that has undergone serious upheaval in the past six months.
Beko: Barcelona deal causes brand to reconsider strategy
White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.
Beko extends with Lega Basket, waits on strategy
White goods manufacturer Beko last month agreed a one-year renewal of its title sponsorship of Italian basketball’s Serie A for the 2015-16 season as the company continues to deliberate over its sponsorship strategy.
Rexona moves in at top price with Williams F1
Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.
Barcelona signs first Brazil-only regional deal
Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.
Rexona: Formula One key to expanding markets
Deodorant brand Rexona is targeting new markets and a wider demographic of customers through its continued presence in Formula One.
P&G looks to Caucasus, rather than Europe, with Baku 2015
Consumer products company Procter & Gamble is using its sponsorship of the 2015 European Games in Baku, Azerbaijan primarily to reach consumers and drive sales in the Caucasus region, with no goals yet set for the rest of Europe.
Coca-Cola, Gillette, Citigroup and Sony circle McLaren
Soft drinks brand Coca-Cola, razor brand Gillette, financial services company Citigroup and electronics company Sony have shown interest in the McLaren Mercedes F1 Team title sponsorship, but the team may wait until the entry of its new engine partner Honda in 2015 before signing a deal.
P&G and The UFC (Brazil)
The UFC and P&G campaign was developed to activate individual marketing campaigns for three of P&G’s brands in Brazil.
Rexona and FC Barcelona
Katapult Sports negotiated a one-year territory-specific contract between Unilever-owned deodorant brand Rexona and FC Barcelona, valid from 1st February 2012.
