Household Products
Features
Premier League shirt sleeve deals move on from media buys
Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Gorenje unites customers around European handball
PROJECT DETAILS
Sponsorship title: Gorenje: Official Sponsor of the Men’s EHF Euro 2018/2020 and Official Regional Premium Sponsor of the Velux EHF Champions League
Beko: Barcelona deal causes brand to reconsider strategy
White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.
Beko extends with Lega Basket, waits on strategy
White goods manufacturer Beko last month agreed a one-year renewal of its title sponsorship of Italian basketball’s Serie A for the 2015-16 season as the company continues to deliberate over its sponsorship strategy.
Peaks in P&G’s “Thank you, Mom” campaign
ORIGINALLY CREATED for the Vancouver Winter Olympics in 2010, P&G’s global Olympic sponsorship campaign, “Thank you, Mom” focuses on the people who are most responsible for the nurturing and development of wo…
P&G redoubles its commitment to Paralympic sport
P&G UK’s COMMITMENT to the London 2012 Paralympic Games has stepped up an extra level with the announcement that it has signed on as title sponsor of the inaugural Paralympic Ball.
P&G and Cadbury take “Socialympics” gold
ACCORDING TO SOME commentators, the London Games this summer will be the most tweeted, liked and tagged in history
Team Samsung banks on Beckham effect
TEAM SAMSUNG vs TEAM P&G: With Samsung having launched its London 2012 ambassador team this week, including the likes of triple jump gold medal hopeful Philips Idowu and equestrian princess Zara Philips,…
Proctor & Gamble struggles to get with the program
IN COMMON with pretty much all other Olympic sponsors, consumer products and healthcare giant Proctor & Gamble is predicting an increased use of social media marketing in the run up to London 2012 and…
Super brand Unilever latest to take the direct approach through Facebook
UNILEVER HAS announced it is to launch a Facebook campaign to engage consumers around some of its biggest brands including Dove, Flora and Carte d’Or ice cream.