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Football
Personal Care & Fragrances

In 2018, men’s grooming brand LEA leveraged its partnership with Deportivo Alavés through a national online and print advertising campaign.
American Football
Cleaning Products

P&G detergent brand Tide used the start of the 2019 NFL – and its NBC media partnership – to kickstart a national debate about the best night to do laundry.
women's football
Personal Care & Fragrances

After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
Rugby Union
Personal Care & Fragrances

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
American Football
Personal Care & Fragrances

Procter & Gamble deodorant brand Secret kicked off conversation about women in sport with a Super Bowl LIV ad spot involving US women’s soccer superstar Carli Lloyd.

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Football
Personal Care & Fragrances

English Premier League football club Manchester City has extended its partnership with PZ Cussons-owned soap brand Premier Cool
Figure Skating
Personal Care & Fragrances

Japanese personal care company Shiseido has agreed a deal with the International Skating Union to become the title sponsor of the Cup of China ISU Grand Prix of figure skating, which will be held from…
Tennis
Personal Care & Fragrances

Japanese personal care company Shiseido has agreed a deal with the Women’s Tennis Association to become the title sponsor of the season-ending WTA Finals in Shenzhen, China.
Cycling
Betting

Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team

Features

Football
Personal Care & Fragrances

US personal care brand Remington signed a multi-year global partnership with Manchester United after a two-year selection process.
Personal Care & Fragrances

Unilever’s male grooming brand Axe is spearheading the multinational’s interest in esports following its multi-year, global deal with League of Legends Esports events.
Motorsport
Personal Care & Fragrances

Unilever’s wide-ranging sponsorship of the Williams Racing Formula One Team addressed business needs across the Rexona brand, customer development and the Unilever supply chain.
Football
Household Products

#EatLikeAPro was a global, social media-led campaign from FC Barcelona sleeve sponsor Beko (working with Unicef) which aimed to raise awareness of the problems of childhood obesity, raise funds, and offer club- and brand-led solutions to alleviate the problem.
Football
Household Products

Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Handball
Household Products

PROJECT DETAILS Sponsorship title: Gorenje: Official Sponsor of the Men’s EHF Euro 2018/2020 and Official Regional Premium Sponsor of the Velux EHF Champions League
Rugby
Personal Care & Fragrances

PROJECT DETAILS Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand
Esports
Personal Care & Fragrances

P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.

Personal Care & Fragrances

The personal care sector is one of the smallest researched by Sports Sponsorship Insider in the last 18 months with an annual sponsorship deal value of €97.95m ($110.2m) at an average of €2.3m per year, despite the presence of some of the world’s biggest consumer brands, Unilever (Dove and Rexona), P&G (Braun, Gillette, Head & Shoulders) and Johnson & Johnson.

Tennis
Personal Care & Fragrances

Sun care company Nestlé Skin Health is the latest sponsor to join an ATP World Tour portfolio that has undergone serious upheaval in the past six months.

Basketball
Household Products

White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.

Basketball
Household Products

White goods manufacturer Beko last month agreed a one-year renewal of its title sponsorship of Italian basketball’s Serie A for the 2015-16 season as the company continues to deliberate over its sponsorship strategy.

Motorsport
Personal Care & Fragrances

Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.

Football
Personal Care & Fragrances

Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.

Motorsport
Personal Care & Fragrances

Deodorant brand Rexona is targeting new markets and a wider demographic of customers through its continued presence in Formula One.

Multi-Sport
Personal Care & Fragrances

Consumer products company Procter & Gamble is using its sponsorship of the 2015 European Games in Baku, Azerbaijan primarily to reach consumers and drive sales in the Caucasus region, with no goals yet set for the rest of Europe.

Motorsport
Banking

Soft drinks brand Coca-Cola, razor brand Gillette, financial services company Citigroup and electronics company Sony have shown interest in the McLaren Mercedes F1 Team title sponsorship, but the team may wait until the entry of its new engine partner Honda in 2015 before signing a deal.

Mixed Martial Arts
Personal Care & Fragrances

The UFC and P&G campaign was developed to activate individual marketing campaigns for three of P&G’s brands in Brazil.

Football
Personal Care & Fragrances

Katapult Sports negotiated a one-year territory-specific contract between Unilever-owned deodorant brand Rexona and FC Barcelona, valid from 1st February 2012.