Household Products

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#EatLikeAPro was a global, social media-led campaign from FC Barcelona sleeve sponsor Beko (working with Unicef) which aimed to raise awareness of the problems of childhood obesity, raise funds, and offer club- and brand-led solutions to alleviate the problem.

Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…

PROJECT DETAILS Sponsorship title: Gorenje: Official Sponsor of the Men’s EHF Euro 2018/2020 and Official Regional Premium Sponsor of the Velux EHF Champions League

White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.

White goods manufacturer Beko last month agreed a one-year renewal of its title sponsorship of Italian basketball’s Serie A for the 2015-16 season as the company continues to deliberate over its sponsorship strategy.

Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team

The Boulanger retail group has upgraded its partnership with Ligue 1 club Lille OSC from shirt sleeve sponsor to Principal Partner

Regional grocery chain Giant Food and consumer goods corporation Procter & Gamble have returned as sponsors of the Washington Wizards’ esports team in the NBA 2K League.

Turkish home appliance brand Beko has signed a new partnership with US video game publisher Riot Games, maker of the hugely successful League of Legends series


ORIGINALLY CREATED for the Vancouver Winter Olympics in 2010, P&G’s global Olympic sponsorship campaign, “Thank you, Mom” focuses on the people who are most responsible for the nurturing and development of wo…

P&G UK’s COMMITMENT to the London 2012 Paralympic Games has stepped up an extra level with the announcement that it has signed on as title sponsor of the inaugural Paralympic Ball.

ACCORDING TO SOME commentators, the London Games this summer will be the most tweeted, liked and tagged in history

TEAM SAMSUNG vs TEAM P&G: With Samsung having launched its London 2012 ambassador team this week, including the likes of triple jump gold medal hopeful Philips Idowu and equestrian princess Zara Philips,…

IN COMMON with pretty much all other Olympic sponsors, consumer products and healthcare giant Proctor & Gamble is predicting an increased use of social media marketing in the run up to London 2012 and…

UNILEVER HAS announced it is to launch a Facebook campaign to engage consumers around some of its biggest brands including Dove, Flora and Carte d’Or ice cream.