Luxury Goods

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Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.

Omega holds the most valuable deal in the luxury goods sector while Tissot have the most amount of deals according to research by Sports Sponsorship Insider.

Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

THE INTERNATIONAL EQUESTRIAN FEDERATION (FEI) aims to add at least five more Top Partner sponsors, its new top sponsorship tier, following its first deal in the tier with watchmaker Longines

Japanese watch conglomerate Citizen have signed Japanese figure skater Yuzuru Hanyu as their spokesperson for the brand in mainland China, Hong Kong and Macau

The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand. U

Japanese precious metal products manufacturer Tanaka Holdings has been announced as the latest Official Supporter of the Tokyo 2020 Olympic and Paralympic Games

The revamped Davis Cup has reached a four-year Official Trophy Partner agreement with French fashion brand Louis Vuitton


LVMH, which has in its portfolio luxury brands Tag Heuer (Louis Hamilton); Moet Hennessy (horse racing and golf); Mumm (F1) and indeed Louis Vuitton itself (America’s Cup), has reported bumper sales d…