Luxury Goods

Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.

Japanese watch conglomerate Citizen have signed Japanese figure skater Yuzuru Hanyu as their spokesperson for the brand in mainland China, Hong Kong and Macau

The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand. U

Japanese precious metal products manufacturer Tanaka Holdings has been announced as the latest Official Supporter of the Tokyo 2020 Olympic and Paralympic Games

The revamped Davis Cup has reached a four-year Official Trophy Partner agreement with French fashion brand Louis Vuitton

Italian leather goods company Piquadro has ventured into the world of football sponsorship by agreeing a partnership with Serie A club AC Milan

Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.

Omega holds the most valuable deal in the luxury goods sector while Tissot have the most amount of deals according to research by Sports Sponsorship Insider.

British luxury yacht manufacturer Sunseeker has been unveiled as an official partner of the 2018 Fifa World Cup national team football tournament in Russia.

English Premier League football club Leicester City has extended its partnership with locally-based retail company Lanes Fine Jewellery.

Formula One motor racing team Toro Rosso has renewed its partnership with Japanese watch manufacturer Casio.

Swiss watchmaker Hublot has agreed a deal to sponsor Floyd Mayweather Jr. for the US boxer’s upcoming fight against mixed martial arts star Conor McGregor.

The Tampa Bay Buccaneers NFL American football franchise has entered into a partnership with local jewellery company Ackerman.

Japanese watch manufacturer Seiko has agreed a deal to sponsor this year’s World Para Athletics Championships, which will take place in London.

Swiss watch manufacturer Tag Heuer has agreed a long-term deal to sponsor the Giro d’Italia and a host of other Italian cycling races.

Swiss watch brand Longines has signed on as the first international tier one partner of the 2018 Commonwealth Games, which will be hosted by the city of Gold Coast, Australia.

Swiss watchmaker Omega has extended its title sponsorship of European Tour golf tournament the Dubai Desert Classic.