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Industry experts estimate Japanese tyre brand Bridgestone will pay about $10m (€8.8

Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related…

Payment services brand Visa has put digital content at the heart of its renewed Worldwide Paralympic Partner agreement with the International Paralympic Committee, as it aligns with the sport’s values of inclusivity, diversity and acceptance.

Payment services brand Visa has renewed its Worldwide Paralympic Partner agreement with the International Paralympic Committee for four years, from 2017 to 2020.

Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020

Insurance group Allianz has raised its profile in Paralympic sport by signing as title sponsor of the London 2019 World Para Swimming Championships

US financial services company Visa has stepped up its commitment to the Paralympic Movement by becoming a top-tier domestic sponsor of the 2020 summer Paralympic Games in Tokyo, Japan

Publishing company Kadokawa Corporation has agreed a deal to sponsor the 2020 Olympic and Paralympic Games in Tokyo, Japan

Consumer electronics company Semp TCL has entered into a partnership with the Brazilian Paralympic Committee (CPB)

Features

The International Paralympic Committee (IPC) has brokered its most-valuable sponsorship deal to date in a nine-year Worldwide Partner agreement with carmaker Toyota.

Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.

Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.