Para Sport
IPC signs Citi to help drive new Para Sport initiative
The International Paralympic Committee (IPC) has signed up global investment bank and financial services company Citi in a sponsorship deal focused on its ‘Para Sport’ initiative.
IPC hires Neill to shape commercial strategy between Paralympics
The International Paralympic Committee has hired Jonathan Neill, the former commercial director for the 2021 Rugby League World Cup, as a consultant to shape a new commercial strategy for the organisation
ParalympicsGB agrees Aldi sponsorship deal
ParalympicsGB, the Great Britain and Northern Ireland Paralympic team, has agreed a late sponsorship deal with the Aldi supermarket chain as it takes part in the Winter Paralympic Games in Beijing
Adidas extends ParalympicsGB backing ahead of Beijing 2022
Germany-based sportswear manufacturer Adidas has agreed a three-year extension to its sponsorship deal with ParalympicsGB in a contract that covers both the Beijing 2022 winter Paralympic Games and the…
IPC balances budget despite 27-per-cent revenue drop
International Paralympic Committee president Andrew Parsons has hailed a “herculean effort” that has allowed the organisation to finish the financial year with a balanced budget.
BP and Toyota to sponsor Channel 4’s Paralympic Games coverage
Japanese automotive manufacturer Toyota and multi-national oil and gas company BP have agreed a deal with Channel 4 to become joint sponsors of the UK commercial broadcaster’s coverage of the 2020 summer P…
Mizuno to supply footwear for Australian Paralympic team
Japanese sportswear company Mizuno has agreed a deal to be the official sport shoe supplier of the 2020 Australian Paralympic Team, covering the 2020 Paralympics in Tokyo
Allianz signs title deal with World Para Swimming Championships
Insurance group Allianz has raised its profile in Paralympic sport by signing as title sponsor of the London 2019 World Para Swimming Championships
Visa becomes top-tier partner of Tokyo’s Paralympic Games
US financial services company Visa has stepped up its commitment to the Paralympic Movement by becoming a top-tier domestic sponsor of the 2020 summer Paralympic Games in Tokyo, Japan
Tokyo 2020 adds Kadokawa Corporation as official supporter
Publishing company Kadokawa Corporation has agreed a deal to sponsor the 2020 Olympic and Paralympic Games in Tokyo, Japan
TCL adds Brazilian Paralympic Committee to sponsorship portfolio
Consumer electronics company Semp TCL has entered into a partnership with the Brazilian Paralympic Committee (CPB)
Evian, Wavemaker steal the show at UK Sponsorship Awards, M&C Saatchi wins best agency
Evian’s Wimbledon 2018 campaign was named Sponsorship of the Year at last night's 25th UK Sponsorship Awards.
Tokyo 2020 adds Tanaka Holdings as latest official supporter
Japanese precious metal products manufacturer Tanaka Holdings has been announced as the latest Official Supporter of the Tokyo 2020 Olympic and Paralympic Games
Toyota to partner with six Team USA NGBs for Tokyo 2020 Olympics
Toyota, the Japanese car manufacturer, has announced partnerships with six Team USA National Governing Bodies ahead of the 2020 Tokyo Olympics and Paralympics.
Coca-Cola Japan backs home Paralympics
The Japanese division of soft drinks manufacturer Coca-Cola has been unveiled as a sponsor of the 2020 Paralympic Games in Tokyo
Bridgestone deal spans gap to new Paralympic partnership model
Industry experts estimate Japanese tyre brand Bridgestone will pay about $10m (€8.8
Tokyo 2020 teams up with Aggreko
Aggreko Events Services Japan has today (Friday) been unveiled as a sponsor of the 2020 summer Olympic and Paralympic Games in Tokyo