Sailing

Swiss watchmaker Rolex has expanded its historic ties to the sport of sailing by agreeing a multi-year deal to become the Presenting Partner and Official Timepiece of the new SailGP championship

Italian watch manufacturer Panerai has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.

Champagne brand Maison Mumm has entered into a partnership with America’s Cup ahead of the 36th edition of the sailing event.

Coating solutions supplier Hempel has agreed a deal to become the title sponsor of World Sailing’s World Cup Series from 2019 to 2022.

European aeronautics company Airbus has partnered with American Magic, the US challenger for the 36th America’s Cup, with the two parties seeking to develop a boat that can deliver the sailing showpiece’s tro...

UK-based sailing team Alex Thomson Racing has partnered with Nokia and its industrial research and innovation engine, Nokia Bell Labs

Sailing’s Clipper Race has agreed a new partnership with technical apparel, accessories and footwear brand, Musto.

Italian tyre manufacturer Pirelli has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.

PROJECT DETAILS Sponsorship title: SAP, Title Sponsor of SAP Extreme Sailing Team and Official Technology Partner of the Extreme Sailing Series Duration of sponsorship: Partner since 2012.

Enterprise application software provider SAP has expanded a partnership with World Sailing.