Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.

New Zealand-based entertainment destination SkyCity has signed as the ‘Official Hotels and Entertainment Partner’ of Emirates Team New Zealand for the 36th America’s Cup defence in 2021. U

Swedish apparel brand Pelle P has deepened its association with sailing by agreeing a partnership with the World Match Racing Tour

The Ocean Race sailing event has signed a new partnership with Swedish water company Bluewater. The deal names Bluewater as the Official Drinking Water Provider of the 2021-22 event

US information technology company HP has extended and upgraded its partnership with Emirates Team New Zealand, which is currently preparing to defend its title in sailing’s America’s Cup.

Steinlager has returned as an official sponsor and beer partner of Emirates Team New Zealand for its defence of the America’s Cup sailing trophy.

Swiss watchmaker Rolex has expanded its historic ties to the sport of sailing by agreeing a multi-year deal to become the Presenting Partner and Official Timepiece of the new SailGP championship

Italian watch manufacturer Panerai has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.

Champagne brand Maison Mumm has entered into a partnership with America’s Cup ahead of the 36th edition of the sailing event.

Coating solutions supplier Hempel has agreed a deal to become the title sponsor of World Sailing’s World Cup Series from 2019 to 2022.

European aeronautics company Airbus has partnered with American Magic, the US challenger for the 36th America’s Cup, with the two parties seeking to develop a boat that can deliver the sailing showpiece’s tro…

UK-based sailing team Alex Thomson Racing has partnered with Nokia and its industrial research and innovation engine, Nokia Bell Labs

Sailing’s Clipper Race has agreed a new partnership with technical apparel, accessories and footwear brand, Musto.

Italian tyre manufacturer Pirelli has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.

PROJECT DETAILS Sponsorship title: SAP, Title Sponsor of SAP Extreme Sailing Team and Official Technology Partner of the Extreme Sailing Series Duration of sponsorship: Partner since 2012.

Enterprise application software provider SAP has expanded a partnership with World Sailing.

UK petrochemicals manufacturer Ineos has agreed a record-breaking sponsorship deal to support Britain’s challenge for the 2021 America’s Cup sailing event.