Sailing

Sailing

French IT services and consulting company, Capgemini, has signed on as the sixth global partner for the 37th America’s Cup in a deal that continues the sailing event’s new sponsorship strategy.
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Cupra, the Spanish car brand, has made its first move into the sport of sailing, signing up as a Global Partner of the America's Cup for the 37th edition of the blue riband race in Barcelona
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Grant Dalton’s decision not to renew America’s Cup main sponsorship terms with luxury goods brand Prada has paid off with rival company Louis Vuitton returning as title sponsor for next year’s Challenger Serie…
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The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2…
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Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project. Ann
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Italian banking firm UniCredit has been announced as a Global Partner of sailing’s 37th America’s Cup, marking its first major deal since it decided not to renew as an official Uefa Champions League spo…
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Emirates will continue its long-standing presence in sailing’s America’s Cup through a renewal of its title sponsorship agreement with Team New Zealand.
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T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
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Oracle, the US technology giant, has extended and expanded its commercial agreement with the SailGP series until the end of the 2026 season
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Abu Dhabi-based investment group Mubadala has upgraded its relationship with SailGP to become a Global Series Partner
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SailGP has agreed a three-year sponsorship deal with global financial services provider Apex Group that sees the firm become the Exclusive Financial Solutions Partner of the series
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Spanish fashion and fragrance brand Puig has agreed a deal to become a Global Partner of the 37th Americas Cup and the naming partner of the inaugural Women’s America's Cup in Barcelona in 2024.
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Brewery SA Damm has agreed a deal to sponsor the 37th America’s Cup, which will be hosted in its home city of Barcelona, along with the sailing competition’s defending champion, Emirates Team New Zealand (ET…
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SailGP is no longer planning to have a title sponsor after Global Presenting Partner Rolex stated a preference for the sailing series to remain ‘brand clean’ in sponsorship renewal negotiations.
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SailGP has today (Thursday) announced a 'multi-year' renewal with IMG to continue as the racing league’s global agency of record.
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The Great Britain SailGP Team has secured its first title sponsor through a three-year deal with Dubai-based airline Emirates
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Swiss watchmaker Rolex has expanded its relationship with SailGP by signing a new 10-season sponsorship deal with the global sailing championship
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Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…