Ageas secures long-term naming rights at Hampshire’s home

English county cricket club Hampshire has announced a five-year extension to its stadium naming rights deal with insurance group Ageas UK.

Hampshire’s home ground first became known as the Ageas Bowl last year and the partnership will now run through until 2022.

Under the renewed terms, Ageas also takes the front-of-shirt branding position for Hampshire’s one-day and Twenty20 matches and the naming rights at the ground’s new media centre and conferencing space inside its Hilton Hotel, with an extensive sponsorship presence at both venues.

The Ageas Bowl will host its second Test when England takes on India in the third of a five-match series next summer.

In 2013, it hosted England one-day internationals against New Zealand and Australia along with a T20 meeting between the two Ashes rivals.