United Kingdom

Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…

UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…

English county cricket club Lancashire has signed a renewal to its long-term headline sponsorship contract with global airline Emirates

The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed an exclusive kit supply agreement with Kappa.

UK legal firm Irwin Mitchell has signed as the ‘Official Legal Partner’ to UK Athletics in a three-year agreement.

English golfer Lee Westwood has been dropped by long-time sponsor American multinational courier and logistics company UPS amid his request for a waiver to compete in the Saudi Arabia-backed LIV Golf Invitational…

English Premier League club Liverpool has become the latest sports organisation to sign an agreement with Extreme Networks

Logistics company Kuehne+Nagel has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.

Health and hygiene products manufacturer Reckitt has agreed a deal to sponsor this summer’s Commonwealth Games in the English city of Birmingham.

English Premier League club Chelsea has signed up cryptocurrency group Amber Group in a deal, agreed in January, that makes the WhaleFin brand the club’s new sleeve sponsor.

The organisers of the Birmingham 2022 Commonwealth Games have signed up digital bank Chase as a sponsor of the event

The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships

Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions

The England and Wales Cricket Board (ECB) has made squash brand Robinsons the latest sponsor of The Hundred

Scottish Premiership club Rangers has named e-commerce and fulfilment platform Boxt as its new official sleeve sponsor from next season in a multi-year agreement

The England and Wales Cricket Board (ECB) has signed accounting and HR specialist Sage as the latest sponsor of The Hundred

Online car retailer Cazoo has completed the set of title sponsorships of snooker’s Triple Crown Series by agreeing a multi-year deal for the World Snooker Championship.