United Kingdom

A potential gambling sector ban on front-of-shirt sponsorships in UK sport is unlikely to come into effect until 2023 at the earliest, according to a national press report

British tennis star Emma Raducanu has been named a brand ambassador of US jewellery manufacturer Tiffany & Co

English Premier League club Arsenal has added multi-asset investment platform eToro to its sponsorship portfolio, furthering its presence in the football market through a multi-year deal with the North…

England’s top rugby league division, the Super League, has added scotch whisky company the Loch Lomond Group to its sponsorship portfolio. 

Rugby union’s Glasgow Warriors have renewed a sponsorship agreement with KubeNet, the communications and technology firm based in the Scottish city, and have also signed up Watches of Switzerland Group a…

Jonathan Neill, the commercial director at the organisers of the 2021 Rugby League World Cup in England, is to leave his role at the end of this month

Fan development platform Antourage has appointed well-known sports marketers Andy Sutherden and Ken Yaffe to its advisory board

The organisers of the London Marathon have signed automotive manufacturer Nissan as official automotive supplier for the 2021 edition of the event

English Premier League club West Ham United has signed an extension to its supplier deal with football nutrition brand Soccer Supplement

Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange Crypto.com. The deal names Crypto.c

Cinch, the online car sales platform, has continued to build up its sports sponsorship inventory in a six-year deal with Premiership Rugby club Northampton Saints that includes stadium naming rights and…

Workspace providers WeWork has signed sponsorship deals with English Premier League champions Manchester City and sister club, New York City FC

The organisers of the Rugby League World Cup 2021 will launch the first-ever official non-fungible token (NFT) marketplace in the history of the sport through a new agreement with NuArca

The England and Wales Cricket Board (ECB) has signed lifestyle and sportswear brand Castore as the next official kit supplier to the England cricket team

Fan development platform Antourage has appointed two experienced sports marketers to its sports team in Giancarlo Bernini, partnership director, and Andy Marston, chief of staff

English Premier League football club Wolverhampton Wanderers has signed up global cruise line Royal Caribbean as a sponsor

Online betting operator BK8 has announced England and Arsenal football legend Kelly Smith as its first-ever female brand ambassador