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P&G partners ParalympicsGB for Sochi 2014

The British Paralympic Association has renewed its association with global consumer goods company P&G for the upcoming 2014 Paralympic winter Games in Sochi.

Serving in a similar capacity as at the London 2012 Games, P&G will partner the BPA through its ‘Nearest and Dearest’ programme, which will provide support for close relatives of each ParalympicsGB team member in the build-up to, and during, Sochi 2014.

Among the benefits to those falling under the scheme is an invitation to the ParalympicsGB two-day team launch event, which is run in association with professional services firm Deloitte.

Along with workshops at the launch, a dedicated website will supply further information and regular updates from Sochi 2014.