United Kingdom

Italian automotive company Fiat has extended its role as the official vehicle supplier to British Cycling through to 2016.

Insurance company QBE, the title sponsor of the Rugby Football Union’s Autumn Internationals, will learn in January how far it has reduced the association of former long-term title sponsor Investec with the prestigious series.

English Premier League football club Arsenal has agreed a two-year deal with Lanvin to make the Paris fashion house its official tailor.

Boston Networks and Gymnova have been appointed as official suppliers for the Glasgow 2014 Commonwealth Games.

TradePoint, the trade brand of UK home improvement retailer B&Q, has reached a commercial agreement with the English Football League.

English county cricket club Durham has agreed a kit deal with cricket apparel and equipment manufacturer Gray Nicolls covering the next three domestic seasons.

English Premiership rugby union team Harlequins has confirmed financial services company IG as the principle sponsor for the latest instalment of its Big Game series at London’s Twickenham Stadium.

Yorkshire-based law firm Blacks Solicitors LLP has agreed an enhanced sponsorship deal with English Super League rugby league club Wakefield Trinity Wildcats for the 2014 season.

The International Rugby Board more than doubled its income from logistics firm DHL in a sponsorship renewal last month.

English Super League rugby league team Huddersfield Giants has agreed a kit sponsorship deal with business-to-business trade exchange Bartercard.

British tennis’ governing body the Lawn Tennis Association has announced a four-year extension to its partnership with UK mineral water brand Highland Spring.

Scottish Rugby has announced a partnership with drinks brand Lucozade Sport that will run until 2016.

Locally based signage and vehicle livery company Designs Signage Solutions has extended its support of English Super League rugby league team Hull Kingston Rovers by agreeing to take up chest sponsorship on its shirt for 2014.

UK mineral water brand Buxton has announced a new partnership that makes it the official water of the London Marathon.

Soft drinks company Zeo has agreed a wide-ranging one-year sponsorship deal with the England Netball organisation.

Telecommunications company Saudi Telecom has struck a five-year extension to its sponsorship agreement with English Premier League football club Manchester United.