Construction & Dev.
Rising Stars – Wanda Group & Fifa
Wanda activated its rights around the 2018 Russia World Cup through a multi-strand activation spanning a flag-bearer experience, hospitality programme, fan ticketing and a digital experience.
Peoria TT track rehab/redesign – American Flat Track & Caterpillar
Two major activations, in 2018 and 2019, showcased the best of the Caterpillar brand through its partnership with the organisers of American Flat Track racing.
Infiniti Engineering Academy – Infiniti Motor Company & Renault F1
The Infiniti Engineering Academy – Infiniti’s global search for bright engineering talent – was created with the Renault F1 team to connect the Infiniti brand with its customers and a global Formula 1 fan audience.
Dolphins build new partnership with RoofClaim.com
NFL American football team the Miami Dolphins has agreed a new sponsorship deal with RoofClaim.com, a residential roof-replacement service.
The partnership for the 2019 season makes RoofClaim
OBOS signs on as presenting partner of Sweden’s Superettan
Norwegian cooperative building association OBOS has enhanced its association with Svensk Elitfotboll, the organising body of the top two club football divisions in Sweden, by becoming the presenting partner…
Taisei builds on Rugby World Cup involvement with sponsorship deal
Building construction and civil engineering company Taisei Corporation has become the latest Japanese sponsor of the 2019 Rugby World Cup ahead of the start of the national team tournament in the country
Three Pines builds on Wolves partnership
Construction services firm Three Pines Building Company has formalised a long-running association with Wolverhampton Wanderers by becoming an Official Partner of the English Premier League football club
Leicester Tigers extend with sleeve sponsor STIHL
English Premiership rugby union club Leicester Tigers has extended its partnership with power tool manufacturer STIHL
Agen signs up Accès Industrie as jersey sponsor
French Top 14 rugby union club SU Agen has confirmed a partnership with Accès Industrie, a provider of construction and heavy-lifting equipment.
The length of the agreement was not disclosed.
AKKA steps up as Toulouse shorts sponsor
French Top 14 rugby union club Toulouse has expanded its partnership with engineering and technology consulting group AKKA
Schalke 04 extends with Harfid, K8.com
German Bundesliga club FC Schalke 04 has extended two sponsorship deals involving shirt sleeve rights and Asian betting partner rights
Emaar signs $80m deal with Saudi Pro League club Al Hilal
Dubai-based property development company Emaar has signed a five-year front-of-shirt partnership with Saudi Professional League club Al Hilal, starting from next season.
Lightweight technology supplier CBMM Niobium becomes Founding Supplier for Extreme E series
Extreme E, the sister series to Formula E based on electric SUVs, has announced lightweight materials company CBMM Niobium as a Founding Supplier to the new off-road series
Werder Bremen secures €30m naming rights deal with Wohninvest
Bundesliga club SV Werder Bremen has signed a new €30m ($33.7m) naming rights deal with real estate development brand Wohninvest.
EcoWorld adds shirt sponsorship to Brentford partnership
English Championship football club Brentford has named real estate developer EcoWorld London as its new main shirt sponsor
Cleveland Cavs sign naming rights deals with Sherwin-Williams, Cleveland-Cliffs
NBA franchise the Cleveland Cavaliers has signed new naming rights deals with local paint manufacturer Sherwin-Williams and iron ore brand Cleveland-Cliffs
Supercars teams up with Bunnings Trade
Australian motor-racing series the Supercars Championship has agreed a two-year partnership with Bunnings Trade.
The deal makes Bunnings the official building and trade supply partner of Supercars