Construction & Dev.
Features
Rising Stars – Wanda Group & Fifa
Wanda activated its rights around the 2018 Russia World Cup through a multi-strand activation spanning a flag-bearer experience, hospitality programme, fan ticketing and a digital experience.
Peoria TT track rehab/redesign – American Flat Track & Caterpillar
Two major activations, in 2018 and 2019, showcased the best of the Caterpillar brand through its partnership with the organisers of American Flat Track racing.
Infiniti Engineering Academy – Infiniti Motor Company & Renault F1
The Infiniti Engineering Academy – Infiniti’s global search for bright engineering talent – was created with the Renault F1 team to connect the Infiniti brand with its customers and a global Formula 1 fan audience.
Altrad breaks FFR shirt hold, commercial deals to come
French construction equipment company Altrad has become the first brand to appear on the French rugby union national team shirt under a short-term agreement tied to the France 2023 Rugby World Cup bid.
Chinese entrants raise AFC club competition revenues
The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).
Volleyball fills handball gaps for Velux
VELUX’S DEAL IN JANUARY to title sponsor the 2013 Men’s Volleyball European Championship is aimed at increasing the Danish company’s profile in countries where its European handball Champions League spons…
Atkins capitalises on Olympic record to prise open new markets
WHEN UK ENGINEERING firm Atkins signed on with LOCOG as a tier 3 sponsor in 2009, the deal looked a good one for the Games organiser which would otherwise have had to pay top dollar for design, civil and…
DLF stumped on social media awareness
DLF, THE LARGEST real estate developer in India and title sponsor of the Indian Premier League (IPL) since its inception in 2008, is likely to end its relationship with the league at the end of the current…
Making sense of Chinese football’s Wanda deal
CHINESE REAL ESTATE firm Dalian Wanda is to inject 500m yuan ($77m) into football in China after a three-year agreement was agreed with the Chinese Football Association (CFA)