SportBusiness Staff

American Football
Sponsorship & Marketing

The National Football League (NFL) has agreed a three-year deal with KP Snacks that sees its McCoy’s crisps brand named as savoury snacks partner across the UK and Ireland.
Winter Sports
Sponsorship & Marketing

Chinese home appliances manufacturer CHiQ has extended its sponsorship of the International Ski and Snowboard Federation’s (FIS) World Cup events, along with the German Ski Association (DSV).
Football
Sponsorship & Marketing

English Premier League club Chelsea has agreed a multi-year sponsorship deal with Chinese tyre manufacturer Linglong.
Table Tennis
Sponsorship & Marketing

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has further extended its sponsorship deal with the Agricultural Bank of China (ABC).
American Football
Sponsorship & Marketing

Gaming and hospitality company Caesars Entertainment has agreed a sponsorship deal with NFL franchise the Detroit Lions.
Multiple Sports
Sponsorship & Marketing

The Roc Nation Sports Brazil agency has widened its remit through the launch of a marketing and communications division.
Football
Sponsorship & Marketing

New York City FC (NYCFC) has engaged Klutch Sports Group and its Global Partnerships division as the Major League Soccer (MLS) club’s agency of record for founding partnerships at what will be its first-ever soccer-specific stadium.
US College Sport
Media

The athletics department of University of California, Los Angeles (UCLA) has struck an 11-year deal with US-based media rights and venue development company JMI Sports.
Canadian Football
Sponsorship & Marketing

Evoke, the betting and gaming company formerly known as 888 Holdings, has renewed its agreement with the Canadian Football League (CFL).
Football
Sponsorship & Marketing

Italian Serie A club Atalanta has renewed its sponsorship deal with LeoVegas.News, the online sports news service of gaming operator LeoVegas.