Würth makes first connection with EHF Euros
German fastening and assembly materials manufacturer Würth Group has agreed a deal to sponsor the European Handball Federation’s men’s and women’s Euro tournaments next year.
Chelsea retains Singer backing for WSL title defence
Chelsea FC Women has agreed a one-year extension to its sponsorship deal with investment bank Singer Capital Markets, the first standalone partner for the Women’s Super League (WSL) outfit when the original contract was signed in 2020.
Christopher Ward adds WSL team to Everton sponsorship
British watch brand Christopher Ward has expanded its sponsorship deal with Everton by incorporating the Merseyside club’s Women’s Super League (WSL) outfit.
Inter takes on shirt sponsorship rights with Athletico Paranaense
Digital banking company Grupo Inter has expanded its sponsorship deal with Campeonato Brasileiro Série A club Athletico Paranaense to take on shirt branding rights.
AC Milan names BOEM as hard seltzer partner
Serie A football club AC Milan has announced a sponsorship deal with Italian hard seltzer brand BOEM.
ACB nets new deal with Toyota
The Spanish Basketball Clubs Association (ACB) has extended its sponsorship deal with the Spanish arm of Japanese automotive manufacturer Toyota.
Groupe Casino extends long-term backing of Saint-Étienne
French retail company Groupe Casino has renewed its sponsorship of Ligue 2 football club AS Saint-Étienne in a deal brokered by sports marketing agency Sportfive.
Olympiacos adds FlexCar as new sponsor
Greek Super League football club Olympiacos has agreed a sponsorship deal with vehicle rental company FlexCar.
Saudi Pro League signs SAL as new sponsor
The Saudi Pro League (SPL) has signed a sponsorship deal with logistics company SAL.
Cruzeiro do Sul Educacional sponsors Brazil on road to World Cup
Private education group Cruzeiro do Sul Educacional has furthered its involvement in Brazilian football by agreeing a sponsorship deal covering the national team’s qualifying games for the 2026 Fifa World Cup.