SportBusiness Staff

LG Electronics has dedicated a sports event sponsorship to its premium LG Signature brand for the first time, as an Official Partner of the Evian Championship, the fifth women’ s golf major, from 2017 t…
Football

Japanese car manufacturer Nissan this month renewed its deal to sponsor the Uefa Champions League for a further three years.

Football

Sports Sponsorship Insider has undertaken research into 108 national football associations and 1,069 different brands to uncover the value of sponsorship in international football around the world

Will the media coverage given to major women's sports events in football, rugby and cricket during the summer inspire greater sponsorship investment in women’s sport in the UK? 

Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.

American Football

US-based franchise restaurant chain Subway is using the NFL's international appeal to engage with its franchisees and local communities, promote grassroots activity and amplify the values of the brand…
Cycling

Carmaker Ford has renewed its agreement with road cycling’s Team Sky for another two years, keeping the UCI WorldTour team as its leading European sponsorship property.
Cricket

The combined annual sponsorship income generated by the International Cricket Council (ICC), the three cricket national bodies of England, India and Australia, and the world’s most valuable domestic competition, the Indian Premier League, is worth around €190m ($217.5m) in 2017, according to research by Sports Sponsorship Insider.

Baseball

German telecommunications company Deutsche Telekom and its mobile network brand T-Mobile is using sponsorship to improve its market share in key markets and to boost brand awareness and sales
Cricket

Swiss luxury watchmaker Hublot this month committed to a three-year deal with the International Cricket Council (ICC) after it had previously signed event-only deals with the federation.

Golf

Alfa Romeo, the car maker owned by Fiat Chrysler Automobiles, will serve as a Global Partner of golf’s Presidents Cup, the biennial national team match-play event between the USA and an international team, under a deal agreed last month.

Ice Hockey

Carmaker Škoda has recommitted to its Main Sponsor deal with the International Ice Hockey Federation (IIHF) for the World Championship after revamping its rights package.