British tennis star Emma Raducanu has been named a brand ambassador of US jewellery manufacturer Tiffany & Co
Monumental Sports and Entertainment has extended its long-running official ticketing partnership with Ticketmaster, it has been announced
American multinational financial services company Citigroup is continuing its title sponsorship of the Association of Tennis Professionals Tour’s Citi Open through 2023.
Thai petroleum and energy conglomerate Bangchak has signed up as the first major sponsor of PSG Esports ROV, an esports team linked to French Ligue 1 football club Paris Saint-Germain
The Pac-12 has struck a wide-ranging partnership with Las Vegas-based, low-cost airline company Allegiant, with the collegiate athletic conference's football championship game taking place at Allegiant …
The National Hockey League's Pittsburgh Penguins have brought in Ohio-based insurance technology provider Bold Penguin as one of the team's helmet partners
Spanish LaLiga club Valencia has unveiled online trading brokerage Samtrade FX as its new back-of-shirt sponsor
The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.
Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange Crypto.com. The deal names Crypto.c
Blockchain provider Socios.com has continued its football drive through a new deal with Campeonato Brasileiro Série A club Flamengo. Chiliz, which owns Socios.
India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice
Manufactured collectibles company Topps has extended and expanded its deal with Uefa, European football’s governing body, and will now create versions of selected products as non-fungible tokens (NFTs).