SportBusiness Staff

Mars Wrigley-owned chocolate brand M&M's will become the title sponsor of the Nascar Cup Series race at Pocono Raceway in Long Pond, Pennsylvania, on July 24

Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…

UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…

Syracuse University has secured a 10-year naming rights deal with with Syracuse, New York-based 5G wireless technology company JMA Wireless for its iconic indoor sports venue.

Turkish Süper Lig football club Trabzonspor will launch its first public NFT offering tomorrow (Saturday) as part of its agreement with specialist NFT agency Capital Block.

Logistics company Kuehne+Nagel has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.

Health and hygiene products manufacturer Reckitt has agreed a deal to sponsor this summer’s Commonwealth Games in the English city of Birmingham.

Major League Baseball's Arizona Diamondbacks have named Talking Stick Resort and Casino Arizona as the team's official casino and resort partners following an agreement with the Salt River Pima-Maricopa…

The Brazilian Football Confederation (CBF) has claimed a win in its legal battle with the Sport Promotion agency after a judge opted to reverse a decision from earlier this week which stated that the governing…

NFL team brings auto rental company into its top sponsorship tier

NWSL expansion club aligns with personal savings platform

Japanese tennis star Naomi Osaka has launched a new management company for athletes after splitting with the IMG agency