Zillow sponsors LA Rams’ Draft House
Real estate company Zillow has agreed a deal to sponsor the Los Angeles Rams to coincide with this year’s NFL Draft.
Tissot extends long-term backing of Swiss Ice Hockey Federation
Swiss watch brand Tissot has renewed its long-running sponsorship of the Swiss Ice Hockey Federation (SIHF).
San Jose Earthquakes unveils Udemy as training kit sponsor
Major League Soccer team San Jose Earthquakes has agreed a deal for Udemy, an online skills marketplace and learning platform, to become its official training kit sponsor.
Pepsi Max adds Grealish as latest brand ambassador
Manchester City and England footballer Jack Grealish has been unveiled as a global brand ambassador of Pepsi Max as part of a multi-year deal.
Giroud to promote Rexona’s Euro 2024 sponsorship
Deodorant and antiperspirant brand Rexona has struck an endorsement deal with French international footballer Olivier Giroud to promote its association with Uefa Euro 2024.
Swiss Arena moniker returns for EHC Kloten’s home
Airline SWISS has reacquired naming rights to the home arena of National League ice hockey club, EHC Kloten.
Sportfive brokers Quies deal for French Handball Federation
Hearing and wellbeing products provider Quies has been announced as a sponsor of the French Handball Federation (FFHB) in a deal brokered by the Sportfive agency.
LA Dodgers adds Daiso as latest Japanese sponsor
The Los Angeles Dodgers Major League Baseball team has announced retailer Daiso as its latest Japanese sponsor, while star player Shohei Ohtani has agreed an endorsement deal with sports technology company Rapsodo.
Spar extends backing of European Athletics Championships
Convenience store chain Spar has renewed its sponsorship of the European Athletics Championships ahead of this year’s event in Rome.
Vueling adds to FC Barcelona women’s team sponsor roster
Spanish airline Vueling has agreed a sponsorship deal with FC Barcelona’s women’s football team.