NEO.bet backs PDC European Tour events in Germany, Austria
Sports betting company NEO.bet has signed on as the new main sponsor of Professional Darts Corporation (PDC) European Tour events held in Germany and Austria.
Formula E signs new multi-year deal with Google Cloud
Electric car-racing series Formula E has announced a new multi-year deal with Google Cloud.
PWHL adds Hyundai as new sponsor
North America’s new Professional Women’s Hockey League (PWHL) has agreed a sponsorship deal with Hyundai Auto Canada.
Sportfive brokers Optical Center deal for French Handball Federation
Optical Center has been unveiled as a new sponsor of the French Handball Federation (FFHB) in a deal brokered by the Sportfive agency.
Iryo extends backing of Vuelta a España
Spanish high-speed train operator Iryo has renewed its sponsorship of cycling’s Vuelta a España ahead of this year’s edition of the race.
London Marathon retains TAG Heuer as official timekeeper
Swiss luxury watchmaker TAG Heuer has extended its sponsorship of the London Marathon for an additional three years.
Swiss Cup lands new sponsor for 100th edition
Lighting solutions provider Zumtobel Licht has agreed a deal to sponsor football’s Swiss Cup from next season.
Atalanta signs up IVS Group as fan sponsor
Serie A football club Atalanta has announced a sponsorship deal with foodservice company IVS Group.
Portuguese FA lands Generali Tranquilidade as new sponsor
The Portuguese Football Federation (FPF) has agreed a new sponsorship deal with insurance company Generali Tranquilidade.
Paycor signs up with LA Rams
Software developer Paycor has agreed a multi-year sponsorship deal with NFL franchise the Los Angeles Rams.