Global

Esports
Clothing & Accs.

Esports organisation ESL has entered into a partnership with German clothing brand Snipes.

Surfing
Clothing & Accs.

The World Surf League has entered into a partnership with clothing brand The Woolmark Company.

Baseball
Sporting Goods

Japanese baseball equipment manufacturer SSK has agreed a supplier partnership for a host of events organised by the World Baseball Softball Confederation.

Esports
Video Games

Professional simulator hardware manufacturer Fanatec has agreed a deal to sponsor the Formula One motor-racing championship’s esports series.

Football

This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors
Basketball
Consumer Electronics

The International Basketball Federation (Fiba) has today (Thursday) signed a global partnership with Chinese consumer electronics company TCL.

Golf
Hotels & Resorts

Golf’s PGA Tour has signed a five-year sponsorship agreement with Omni Hotels & Resorts.

Tennis
Information Technology

The Association of Tennis Professionals, which operates the top men’s tennis tour, has extended a partnership with technology company Infosys.

Table Tennis
Sporting Apparel

The International Table Tennis Federation has agreed a three-year partnership with Chinese sportswear manufacturer Li-Ning.
 

Athletics

A round-up of the key sponsorship deals worldwide American football: The NFL entered a partnership with online sports apparel and merchandise retailer Fanatics
Athletics
Betting

While sports betting is just finding its feet in the USA, in other territories sport sponsorship provides a great platform for betting firms to build their brands and attain direct access to their core m…
Multi-sport
Clothing & Accs.

French clothing company Lacoste has agreed a partnership with the International Olympic Committee that will result in the launch of the first exclusive Olympic Heritage lifestyle apparel collection.

Cricket

The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A
Rugby Union
Clothing & Accs.

Sports apparel company Canterbury has agreed a supplier partnership with World Rugby for next year’s World Cup in Japan.

Golf
Healthcare Equip. & Supplies

The Ladies Professional Golf Association (LPGA) has agreed a partnership with vision care provider Versant Health.

Tennis
Retail

Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.

Cricket
Wine

The International Cricket Council has entered into a partnership with Australian winemaker Wolf Blass.

Triathlon
Sporting Goods

Sports performance products manufacturer Roka has expanded its relationship with Ironman by becoming a global partner of the triathlon series.