Esports

Recovery technology company Hyperice has signed a one-year ‘Official Wellness Technology Partner’ deal with Guild Esports.

Guild Esports, the David Beckham-backed esports organisation, has become the first European esports team to sign a global sponsorship deal with The Coca-Cola Company

Asian esports and Web3 organisation Ampverse has appointed the Sportfive agency as its exclusive global commercial representative

Esports competition Blast Premier has signed sponsorship deals with gaming PC brand Omen, Magnum ice cream, lifestyle brand Moche and business service provider Teleperformance ahead of this week's Spring…

Banco Santander has signed a contract to become a main sponsor of Riot Games’ League of Legends tournaments in Europe and Latin America.

Saudi Arabia is to stage a two-month gaming festival, which will include esports tournaments with a $15m (€14m) prize pool and performances from international artists, the Saudi Esports Federation has a…

New York-based esports organisation NYXL has appointed Sportfive as its exclusive worldwide commercial sales agency

South Korea-based esports team T1 Entertainment & Sports has appointed CAA Sports, the Los Angeles-based international marketing agency, as its exclusive sponsorship and endorsement representative

The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships

The Global Esports Federation has appointed the IMG sports and entertainment agency as a commercial consultant ahead of the Commonwealth Esports Championships in Birmingham later this year

Food delivery platform Just Eat has agreed a deal with British esports outfit Excel Esports

Monster Energy’s deal with esports events organiser ESL Gaming last month immediately becomes one of the biggest in the energy drink brand’s sponsorship portfolio.

EA Sports has appointed ONE Esports, the esports division of Asian mixed martial arts promotion ONE Championship, to organise its 2022 EA Sports Champions Cup (EACC) events that begin next month

LaLiga is to stage an esports tournament in India next month, the Spanish football league has announced. The eLaLiga Trophy will be held virtually across India from April 9 to 26

Global esports organisation Fnatic has hired former Premier League and Zwift executive Craig Edmondson to be its chief commercial officer

Monster Energy has signed an extension and expansion of its sponsorship agreement with the ESL Gaming esports organisation

Hardware producer and lifestyle brand Razer has been named the official gaming chair partner of Knicks Gaming, the NBA 2K League franchise of Madison Square Garden Sports. A