Esports
Rollbit adds FaZe Clan esports sponsorship to expanding portfolio
Cryptocurrency casino Rollbit has signed a ‘multi-million dollar’ shirt sponsorship with Los Angeles-based esports organisation FaZe Clan in a deal focused outside the US.
Subway extension with Beckham-owned Guild Esports part of UK market push
Sandwich restaurant chain Subway is making the UK the focus of its shirt sponsorship deal with Guild Esports, the professional esports team co-owned by David Beckham, having recently launched a major advertising push in the market.
Sky Deutschland leverages OTT brand in Virtual Bundesliga sponsorship
Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
The ONE Esports App – Samsung and ONE Esports
In January 2022, Southeast Asian esports organisation ONE Esports and smartphone manufacturer Samsung entered a long-term agreement with the intention of launching an esports app, exclusive to Samsung…
Andalusia claims sponsorship first with two-year Riot Games deal
The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
‘Wembley is a physical embodiment of the mobile network’ | Matt Stevenson, EE
EE sponsors Wembley Stadium because it “big, bold and iconic” and allows the brand to “bring the network to life”. Ben Cronin speaks to the company's head of sponsorship, Matt Stevenson.
End of Fifa licensing deal allows Pepsi to supplant Coke in EA Sports FC
EA Sports’ decision not to renew its licensing agreement with world football’s governing body Fifa, has freed it up to commercialise its EA Sports FC football simulator game and enabled Pepsi to supplant its long-term rival Coke as the dominant brand on the platform.
#NoRoomForAbuse – Sky UK and Guild Esports
Guild Esports, the London Stock Exchange-listed esports organisation co-owned by David Beckham, launched the #NoRoomForAbuse campaign with its ‘Official Premier Partner’ Sky UK in May 2023, to raise awa…
Saudi Esports Federation extends commercial ties with Sportfive
The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Guild Esports signs up Hummel, Bitstamp agrees early exit
London Stock Market-listed esports organisation Guild Esports has signed a three-year sponsorship and merchandising deal with Danish sports brand Hummel
PGL retains IMG for media, sponsorship and data rights
Esports company PGL has further extended its representation agreement with the IMG agency
Excel Esports adds HSBC UK to sponsorship portfolio
UK-based esports brand Excel Esports has named banking group HSBC UK as the organisation's ‘Official Financial Services Partner and Financial Health Provider’.
Sportfive adds Giants to esports representation roster
The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
World Squash Federation moves into VR space with Racket:Next
The World Squash Federation (WSF) has closed a deal with the Virtual Sports Association and game design studio One Hamsa centred on the endorsement of virtual reality game Racket:Next
Panini agrees sponsorship ahead of eLaLiga’s third US Challenge
La Liga North America has announced a sponsorship deal with Panini America as the third edition of eLaLiga US Challenge begins
Guild Esports launches in-house studio to drive esports and gaming-led campaigns
David Beckham co-owned esports organisation Guild Esports has launched a new in-house production and creative studio to provide bespoke campaigns for its sponsors, as well as independent brands and media…
Beckham co-owned Guild Esports reports sponsorship-led revenue growth
London Stock Exchange-listed Guild Esports has reported record revenues of £4.5m ($5.5m/€5.1m) in its 2022 annual results, an increase of 137 per cent from 2021.
Sportfive secures first LEC beer sponsor with Desperados deal
The non-alcoholic brand of Desperados has become the first beer sponsor of the League of Legends EMEA Championship (LEC) through a deal making it a national partner for the German market