Esports

Esports tournament organiser ESL Gaming has agreed a sponsorship deal with cryptocurrency company Coinbase

Energy drinks brand Monster Energy has agreed a deal to sponsor esports event organiser ESL Gaming

US esports organisation TSM has agreed a 10-year naming rights deal with cryptocurrency exchange FTX, adding that the $210m (€172.7m) valuation represents a record for the esports industry.

The Professional Fighters League mixed martial arts organisation and the G2 Esports organisation have become the latest sports properties to delve into the world of non-fungible tokens (NFTs) through agreements…

Esports organization Dignitas has secured a wide-ranging partnership with Canada-based digital bank QNTMPAY, which will include its League of Legends Championship Series (LCS) team being rebranded as "D…

Esports company ESL Gaming has signed global e-commerce company Shopify as a new sponsor

Formula 1 has signed a licensing based deal with video game developer Psyonix, creator of the popular Rocket League video game

The International Esports Federation (IESF) has signed vitamin drink Immun Active as a sponsor. The brand becomes the official beverage partner of the IESF across a long-term agreement

Based around a bespoke game prediction algorithm, KFC’s 2019 sponsorship of the Riot Games-operated League of Legends Pro League in China smashed the brand’s exposure and sales goals.

HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.

Logistics company DHL has extended its official logistics partner contract with esports organisation ESL Gaming

Sports talent and marketing agency MediaCom has launched a full-service practice dedicated to esports and gaming

ESL Gaming, the world’s largest esports event organiser, has renewed its showpiece sponsorship contract with technology giant Intel.

Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)

Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor

The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment that makes PlayStation5 the official console of the National Basketball Association's esports property

Alban Dechelotte, Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, has left his role at the esports event organiser and video game developer.