Rugby Union
Premiership Rugby receives insurance of Gallagher title sponsor extension
US-based insurance firm Gallagher has extended its title sponsorship agreement with Premiership Rugby in a ‘multi-year’ renewal announced this morning.
Admiral takes new assets to target rugby communities in Welsh Rugby Union renewal
The Welsh Rugby Union’s renewal with long-term insurance partner Admiral came to fruition after a long negotiation amid the height of the Covid-19 pandemic in the UK.
Accor signs seven-year Stadium Australia naming deal, AAMI Park rights extended
Hotel operator Accor has won the naming rights to Stadium Australia, formerly known as ANZ Stadium, which will now be called Accor Stadium under a seven-year deal
Castore signs up Samoa as first national rugby team
UK-based sportswear brand Castore has been named as the new kit supplier to the Samoan national rugby union team
EPCR delivers DHL sponsorship
Logistics company DHL has been added as a sponsor of rugby union’s Heineken Champions Cup and EPCR Challenge Cup.
EPCR has announced DHL as its ‘Official Logistics Partner’.
U
Insurer GMF broadens rugby presence with 2023 RWC deal
French insurance company GMF has expanded its involvement in rugby union by signing as a sponsor of the 2023 Rugby World Cup
Land Rover returns as Rugby World Cup worldwide sponsor
World Rugby has extended its association with Land Rover as the automotive manufacturer becomes a sponsor of the 2023 Rugby World Cup
LNR extends Duracell’s sponsorship of Super Sevens
France’s National Rugby League (LNR) has signed an extension to its sponsorship contract with battery manufacturer Duracell.
Rugby World Cup organisers sign Mitsubishi Electric as latest supplier
The organisers of the 2023 Rugby World Cup have signed up Mitsubishi Electric as a supplier of the event
Accor backs Paris 2024 and 2023 Rugby World Cup
French hospitality company Accor Group has been unveiled as a national sponsor of the 2024 summer Olympic and Paralympic Games in Paris, while its ResaEvents subsidiary has agreed a deal with the organising…
Fourfive to grow wellness brand with Leicester Tigers deal
Nutrition and wellness brand Fourfive has been named the 'Wellness Nutrition Supplier' of Premiership rugby club Leicester Tigers for the 2021-22 season
USA Rugby partners with Sportfive to expand growth efforts
USA Rugby has secured a wide-ranging partnership with the Sportfive agency amid the organization's bid to stage the 2027 or 2031 men's Rugby World Cup as well as the 2029 women's event
Shirt sponsor Peugeot drives on with Stade Toulousain to 2024
Car manufacturer Peugeot has renewed its shirt sponsorship agreement with French rugby union’s Stade Toulousain until the end of the 2023-24 season in a new deal announced this morning.
WRU’s latest Admiral renewal includes national leagues’ title deal
The Welsh Rugby Union has signed a renewal to its sponsorship contract with Admiral which expands the association to include title sponsorship of Wales’ national rugby union leagues.
Honda to promote electric car range after winning out in competitive RFU automotive category
Honda fought off strong competition in the tender to find a new England Rugby automotive sponsor, SportBusiness understands
Santos adds Wallabies kit branding to Australian women’s rugby rights
Australian gas supplier Santos has upgraded its association with Rugby Australia to become a major partner of the Wallabies men’s national rugby union team.
Racing 92 signs latest extension with main sponsor Natixis
French rugby union club Racing 92 has signed an extension with its headline sponsor, corporate investment bank Natixis