Rugby Union
Saltire Energy to reach Scots in oil industry as part of Scottish Rugby deal
Scottish Rugby has signed a new sponsorship agreement with oilfield support company Saltire Energy in three-year deal from July 2021
IRFU searches for autumn tests title sponsor to replace Guinness
The Irish Rugby Football Union (IRFU) is searching for a new sponsor for its autumn internationals with Irish stout brand Guinness not continuing its sponsorship of the series of matches, ending its backing…
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…
Bath Rugby focuses on community with Avon Protection
Bath Rugby has expanded its relationship with respiratory and ballistic protection specialists Avon Protection through a new sponsorship deal
Opel takes over from Volkswagen in Irish Rugby’s car category
Opel Ireland, the Irish division of the Opel car brand, has agreed a three-year sponsorship of the Irish Rugby Football Union spanning both the men’s and women’s international teams.
TotalEnergies signs on for 2023 Rugby World Cup, Taisho returns to event
TotalEnergies has signed on as the seventh official sponsor of the 2023 Rugby World Cup in France, while Taisho Pharmaceutical has extended its backing of the tournament
Late Peter Vardy bid defeated rival offers for seven-figure Scotland shirt sponsorship
Automotive retailer Peter Vardy Group arrived late at the discussion table late before outbidding rival offers to take up the Scottish Rugby Union’s front-of-shirt sponsorship rights in deal announced i…
Castore lands five-year Saracens deal in move into English rugby union
English rugby union club Saracens has finalised its kit supply deal with UK-based sportswear brand Castore
Stone and Wood replaces Yenda as Rugby Australia beer sponsor
Australian brewery Stone and Wood Brewing Co. has become a sponsor of Rugby Australia and the Wallabies men’s national team ahead of the international season.
Wasps extends with Dell Technologies, signs up The Wigley Group
Wasps' rugby union and netball clubs have signed an extension to the teams' sponsorship contract with Dell Technologies
Lions fly into South Africa tour with British Airways deal
The British & Irish Lions and South Africa Rugby have announced British Airways as the latest sponsor for the 2021 Lions tour under their joint commercial offering
Ineos’ interest in All Blacks shorts deal ‘spurs Greenpeace protests’
New Zealand Rugby is reportedly close to completing a sponsorship deal with British petrochemical firm Ineos for the All Blacks’ back-of-shorts position, a move that has drawn protests from the Greenpeace o…
Powerade tops up sponsor roster for Lions tour
Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.
World Rugby’s latest deal with Mastercard focuses on developing women’s rugby
World Rugby has built on its association with global payments specialist Mastercard with a new sponsorship deal focused on women’s rugby.
Fiji Rugby hails ‘superior’ Nike kit deal
US sportswear manufacturer Nike has agreed a deal to become the official kit supplier of Fiji Rugby
Lions add Santander International ahead of Jersey training camp
The British & Irish Lions have continued a sponsorship drive ahead of this summer's tour of South Africa with the signing of financial services firm Santander International
Cazoo takes WRU front-of-shirt rights in latest sponsorship move
The Welsh Rugby Union has signed up online automotive retailer Cazoo as its new front-of-shirt sponsor