Rugby Union

French financial services group Société Générale has entered into a partnership with the Rugby Africa continental governing body.

Suntory Holdings Limited has today (Friday) been announced as the official soft drinks supplier for this year’s Rugby World Cup in Japan.

Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.

The Melbourne Rebels have extended a kit sponsorship deal with commercial cleaning company ICS Service Solutions, while the Super Rugby club has been forced to defend a controversial new partnership with...

Scottish Rugby has agreed a partnership with Quality Meat Scotland to promote the Scotch Beef brand. The one-year agreement sees Scotch Beef become the Official Healthy Eating Partner of Scottish Rugby

Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks. The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations

Adam Hewitt Ltd, a company which specialises in the purchase and sale of agricultural machinery, has enhanced its partnership with Worcester Warriors by agreeing to become a kit sponsor of the English...

The UK’s exit from the European Union may pose legal hurdles for sports sponsorship deals that cover both the UK and Ireland, according to a new report from LawinSport.

Irish beer brand Guinness has today (Friday) been confirmed as the new title sponsor of the Six Nations rugby union competition

US movie studio Marvel has entered into a partnership that will see it back South Africa’s Super Rugby franchises during the 2019 edition of the club competition.