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PGA Tour signs up hotel partner

Golf’s PGA Tour has signed a five-year sponsorship agreement with Omni Hotels & Resorts.

The contract, which will run through 2022, represents Omni’s first major sports property sponsorship and designates it as the official hotel partner of the PGA Tour and PGA Tour Champions.

As an official marketing partner of the PGA Tour, Omni will provide a variety of benefits to players, including the highest-level membership in its Select Guest loyalty programme and a designated number of room nights for members of the PGA Tour, PGA Tour Champions and Web.com Tour.

In celebration of the two-year anniversary of Omni’s Say Goodnight to Hunger programme, the company will help provide four meals for a family in need for every birdie-or-better made during each PGA Tour event.

The meals will be donated through the local Feeding America food bank in each tournament’s home city in the United States. For international tour stops, donations will be made to food banks in those regions.

“This partnership elevates our long-standing commitment to golf and highlights one of our core values of local market leadership,” Peter Strebel, president of Omni Hotels & Resorts, said. “We wanted to include the Tour cities in our Say Goodnight to Hunger programme, so we can give back and help more families.”

Omni’s collection of 60 luxury hotels includes 12 golf resorts featuring more than 25 golf courses designed by award-winning golf architects.

Championship courses include the Cascades Course at The Omni Homestead in Virginia; the Donald Ross-designed courses at the Omni Grove Park Inn in North Carolina and Omni Mount Washington in New Hampshire; and the recently redesigned Fazio Foothills at Omni Barton Creek in Texas.

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