Global
Fifa 2023 revenues buoyed by WWC, sponsorship makes up 39 per cent
World governing body FIFA enjoyed income of $1.17bn (€1.07bn) in 2023, boosted by strong commercial revenues from the Women’s World Cup in Australia and New Zealand.
UWW issues RFP for media, betting and sponsorship rights
United World Wrestling has issued a global request for proposal from 2025 onwards covering broadcast, betting and sponsorship rights to its major competitions.
Prime secures WWE first in new canvas branding direction under TKO
Prime has announced a major new sponsorship with WWE that sees the hydration drink brand become the first ever to have its logo on the wrestling ring canvas.
Venum pins down UFC extension until 2029
The Ultimate Fighting Championship (UFC) has agreed to further extend its sponsorship deal with French sportswear brand Venum.
EXCLUSIVE: Fifa withdraws Wanda sponsorship rights over missed payments
Fifa is locked in a dispute with Dalian Wanda, one of its highest-paying sponsors, and has ceased activating the company’s sponsorship rights after the company missed scheduled payments in its contract with the federation.
MCO ‘essential’ to grow women’s football revenues, Mercury 13 set for first deal
Multi-club ownership (MCO) in women’s football is a necessity to growing the overall quality of the game and, eventually, commercial revenues, according to two leading protagonists.
Formula 1 2024: Every new team deal
The 2024 season of Formula 1 gets underway in Bahrain this weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed deals completed by the sport's 10 teams during the offseason.
Las Vegas Grand Prix boosts Formula 1’s financials
Formula 1 has seen its annual revenue grow to $3.22bn (€2.97bn), with the impact of its new Las Vegas Grand Prix particularly impacting its fourth quarter results as operating income rose by 164 per cent year-on-year.
ATP lands five-year PIF sponsorship across multiple properties
The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
Dortmund taps Legends to overhaul e-commerce operations
Borussia Dortmund has announced a new multi-year agreement with global experiences and merchandising platform Legends to upgrade the German club's e-commerce offering.
Joint UFC-WWE revenues hit $1.7bn, net income falls 54 per cent
TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…
Longstanding F1 sponsor DHL signs another renewal
Formula 1’s longest-standing central sponsor, logistics company DHL, has renewed its contract with the series.
Lutz to leave Team Marketing for BJK Cup CEO role
Kerstin Lutz has called time on over 23 years at Team Marketing to become chief executive of the new entity set up to commercialise women’s tennis’ Billie Jean King Cup.
Premier Padel lands Red Bull in four-year broadcast, sponsorship tie-up
Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services
Whoop adds title sponsorship of Mountain Bike World Series to UCI link-up
Wearable technology company Whoop has built on its existing links with the International Cycling Union (UCI) by becoming title sponsor of the organisation’s Mountain Bike World Series.
F1 sponsorship market heats up as 2024 season looms
All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
‘Right now, F1’s got the best coverage’ | Greg Hall, MoneyGram
MoneyGram says its title sponsorship agreement with the Haas Formula 1 team allows it to tell a story about its digital payment capabilities and reach consumers in markets where it derives 70 per cent of its revenues.
AB InBev passed on LA28 before agreeing IOC deal
AB InBev passed on a domestic sponsorship deal covering the 2028 Los Angeles Olympics before agreeing its Worldwide Partner deal with the International Olympic Committee, announced last month.