Top team deals Phillip Morris International’s (PMI) sponsorship of Scuderia Ferrari is the biggest Formula One team deal of 2019.
Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.
Formula One team McLaren Racing has raised more than £10m (€11.6m/$12.9m) through new deals with British American Tobacco and US soft drink giant Coca-Cola, according to industry sources.
Kenyan bookmaker SportPesa is paying $8m (€7.1m) in year one of its two-year title sponsorship deal with Formula One team Racing Point, and $12m in year two, SportBusiness Sponsorship has learned.
Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best International Award for Sponsorship
Electronics brand AOC has partnered with Red Bull to support the energy drinks company’s esports competitions.
US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report
Formula One’s Alfa Romeo Racing team has signed up its first betting partner – the Betsson Group of sports betting and casino gaming sites – in a Europe-only deal. A
Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best B2B Sponsorship
American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.
The International Table Tennis Federation will launch a tender process late this month to find a long-term partner for its commercial rights sales from 2021. Story by Frank Dunne.
The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.
Fnatic's new front-of-shirt deal with Chinese smartphone maker OnePlus is believed to be the biggest shirt deal in esports history, SportBusiness Sponsorship has learned.
Scotch whisky brand Chivas Regal is paying £3.5m ($4.5m/€3.9m) per season as the Official Spirits Partner of Premier League club Manchester United.
Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019
With technology, rule changes and fan expectations constantly changing the way sports are played and viewed, Misha Sher, vice-president, Sport & Entertainment at Mediacom Worldwide, identifies five trends that will matter in 2019.
US tech brand Intel has expanded its relationship as Global Technical Partner of ESL, the world’s largest esports event organiser
Industry experts estimate Japanese tyre brand Bridgestone will pay about $10m (€8.8
German luxury car brand BMW will commit over $60m (€53m) to its Ryder Cup and European Tour golf sponsorships over the four-year period from 2019 to 2022, after signing four renewals in November.
SportBusiness Sponsorship understands there was a small increase in the value of Pirelli’s renewed deal as Formula One’s sole tyre supplier, signed last month.
The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
The joint-selling agreement for Olympic and Paralympic sponsorship rights will provide the Paralympic movement with “long-term institutional, financial and commercial stability”, according to Andrew Par…
Online betting firm Unibet paid between €1m ($1.1m) and €2m to sponsor this year’s World Chess Championship, according to industry sources. The championship was held in London and ran from November 9-28. I