The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have signed off on their new agreement for the sale of commercial rights to the region’s leading club competitions f…

Jonathan Neill, the commercial director at the organisers of the 2021 Rugby League World Cup in England, is to leave his role at the end of this month

Unified heavyweight world champion Anthony Joshua has signed a ‘career-long’ promotional deal with the Matchroom Boxing promoter.

Sportfive helps iconic NBA franchise bring in its first global marketing partner

McLaren Racing has signed an extension to its sponsorship contract with global technology and innovation company Arrow Electronics

English Premier League club Liverpool has signed multinational household cleaning products manufacturer SC Johnson as a sponsor

India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice

Spanish football’s LaLiga has become the latest rights-holder to sign an agreement with  The company becomes LaLiga’s Global Fan Engagement Partner. The foc

Denmark’s Henrik Bach Nielsen has told SportBusiness that a reduction in the number of ice hockey World Championship events from the Division I, Group B level downwards forms part of his proposals in t…

Five-year agreement is the largest partnership in league history

The International Basketball Federation (Fiba) has agreed a deal that will see Junckers serve as a global supplier for wooden flooring until 2024

Spanish football’s LaLiga has joined the growing trend of sports rights-holders entering the Non-Fungible Token (NFT) market through an agreement with Sorare.

The five-year, global deal with cryptocurrency exchange FTX, secured in June, saw Major League Baseball join the growing list of sports rights-holders signing up cryptocurrency exchanges after a long evaluation…

Spanish club Atlético de Madrid has signed up gambling platform Betway as a sponsor in a two-year deal, covering all international territories excluding Spain and Asia.

Capgemini, the French multinational information technology services and consulting group, has become a 'Worldwide Partner' of the 2023 Rugby World Cup, the second new addition to the portfolio of top-tier…

German prosthetics manufacturer Ottobock has furthered its commitment to the Paralympic Games by extending its top-tier sponsorship deal with the International Paralympic Committee through to 2032

The Asian Football Confederation (AFC) has renewed its sponsorship deal with Japanese financial services group Credit Saison for the 2021 to 2024 rights cycle