Athletics
Qatar Airways to support IAAF worlds
Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships
Ooredoo takes telco role at World Athletics Championships in Doha
Qatari telecom brand Ooredoo has signed a National Partnership deal for the IAAF World Athletics Championships, hosted in Doha, this September
Serie A clubs look to sleeve patches, digital touch-line ads to cover loss of betting sponsors
Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.
German Athletics Association signs WGV as main sponsor
Insurance company Württembergische Gemeinde-Versicherung has agreed a three-year deal to become the new main sponsor of the German Athletics Association (DLV).
Liqui Moly partners 2020 European Athletics Championships
Motor oil brand Liqui Moly has signed as an Official Partner for the 2020 European Athletics Championships in Paris
Toyo Tires extends backing of European Athletics
Japanese tyre manufacturer Toyo Tires has renewed its partnership with the European Athletics continental governing body
Seiko extends long-running IAAF partnership
Japanese watch manufacturer Seiko has signed a long-term extension to its partnership with the International Association of Athletics Federations (IAAF)
Ineos backs Kipchoge’s latest record attempt
British chemicals company Ineos has made its latest investment in sport by sponsoring a new attempt by Kenyan athletics great Eliud Kipchoge to break the two-hour marathon banner
Mondo signs Sole Supplier deal with Tokyo 2020
Italian sports equipment company Mondo has signed as a Sole Supplier to the Tokyo Organising Committee of the Olympic and Paralympic Games in the athletic equipment and athletic track category
Asics returns to road running with LA Marathon deal
Japanese sports brand Asics has signed a five-year deal as the Official Footwear and Apparel Partner and Presenting Sponsor of the Los Angeles Marathon beginning in 2020
Mondo to serve European Athletics’ green goals
Italian sports equipment company Mondo has agreed a four-year partnership with European Athletics
European Athletics extends with principal sponsor Spar
Convenience store chain Spar International has signed a multi-year extension to its long-running partnership with European Athletics
Müller extends British Athletics backing
Dairy products manufacturer Müller has extended its role as a major partner of the British Athletics governing body.
Müller has agreed to extend the current partnership through to 2021.
ScotRail gets on board with European Athletics Indoor Championships
Transport company ScotRail has signed up as the latest partner for Glasgow’s staging of the 2019 European Athletics Indoor Championships.
Müller signs National Sponsor deal with European Athletics Indoor Championships
Dairy product brand Müller has signed a new National Sponsor deal with the European Athletics Indoor Championships 2019.
IAAF opens up new sponsor opportunity for Doha 2019
The council of the International Association of Athletics Federations has voted to allow teams to display the logo of a national sponsor on their kit at next year’s World Championships in Doha.
Serie A clubs signing deals with online gaming sponsors despite new law
Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from…