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Roka upgrades to global Ironman partner

Sports performance products manufacturer Roka has expanded its relationship with Ironman by becoming a global partner of the triathlon series.

The multi-year deal names Roka as the official global wetsuit and swim partner of Ironman, as well as the Ironman World Championship and Ironman 70.3 World Championship events.

Roka will benefit from an expanded physical presence at Ironman events worldwide. The two parties will also collaborate on World Championship swim products this October to celebrate the series’ 40th anniversary.

Roka will sell co-branded swim products online through www.ironmanstore.com and roka.com. The company will continue to give out the Roka Fastest Swimmer award for the fastest age-group athlete during each event’s swim.

Ironman first partnered with Roka in 2014. Over the years, Roka’s products have been used by Ironman athletes such as Javier Gómez Noya, Lucy Charles, Tim Reed and Melissa Hauschildt.

“Roka embodies the spirit of innovation and ingenuity that aligns well with the needs of our athletes,” Matthieu Van Veen, chief revenue officer for Ironman, said. “We are eager to expand this partnership to cover all of our events globally and bring Roka’s swimwear products to our athletes around the world.”