Wine
Beijing Guoan secures Huadu Spirits Group partnership deal
Chinese baiju producer Huadu Spirits Group has signed a new partnership with Chinese Super League football club Beijing Sinobo Guoan
Arsenal extends wine partnership with Santa Rita
Premier League club Arsenal has extended its wine partnership with Chilean wine brand Santa Rita
Kim Crawford Wines to sponsor US Open tennis championship
Kim Crawford Wines has signed a new multi-year deal as the Official Wine of the US Open tennis championship
Canadian Olympic Committee partners up with Pillitteri Estates Winery
The Canadian Olympic Committee has agreed a six-year partnership with Pillitteri Estates Winery
NFL to ease restrictions on alcohol sponsorships
The National Football League will be easing the restrictions on team and player likeness in beer, wine and distilled spirit sponsorships
PGA Tour and Meiomi Wines launch partnership
The PGA Tour has signed a new partnership with Meiomi Wines.
Under the deal, Meiomi will be designated as the Official Wine of the PGA Tour and PGA Tour Champions
Baseball Australia bans alcohol sponsorship, urges others to follow
Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.
Golden State Warriors uncork Silver Oak deal
NBA basketball franchise the Golden State Warriors has agreed a partnership with Californian winery Silver Oak
Euroleague Basketball adds Rioja as sponsor
Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja.
As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions
England Rugby teams up with Majestic Wine
England’s Rugby Football Union has agreed a deal for Majestic Wine to become the official wine merchant of England Rugby and Twickenham Stadium.
Australian Open ends deal with wine partner
Wine maker Jacob’s Creek has opted to end its long-running sponsorship of the Australian Open tennis grand slam.
Wolf Blass becomes ICC global partner
The International Cricket Council has entered into a partnership with Australian winemaker Wolf Blass.
Ryder Cup deal imminent for stalled Worldwide Partner plan
The European Tour and PGA of America have signed off on the first new Worldwide Partner deal for the Ryder Cup since February 2013.
Sponsorship in the alcoholic drinks sector, 2017
Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.
UCI WorldTour team brings in new title sponsor
UCI WorldTour cycling team Orica-Scott will be known as Mitchelton-Scott from next year after a naming-rights deal was signed with Australian winery Mitchelton.
Activation Tracker: Activation trends in the alcoholic drinks sector
Sports Sponsorship Insider has published the fourth ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the alcoholic drinks sector.
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French companies rally behind home Ryder Cup
A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.