Wine

Football
Wine

Chinese baiju producer Huadu Spirits Group has signed a new partnership with Chinese Super League football club Beijing Sinobo Guoan
Football
Wine

Premier League club Arsenal has extended its wine partnership with Chilean wine brand Santa Rita
Wine

Kim Crawford Wines has signed a new multi-year deal as the Official Wine of the US Open tennis championship
Multi-sport
Wine

The Canadian Olympic Committee has agreed a six-year partnership with Pillitteri Estates Winery
American Football
Spirits

The National Football League will be easing the restrictions on team and player likeness in beer, wine and distilled spirit sponsorships
Golf
Wine

The PGA Tour has signed a new partnership with Meiomi Wines. Under the deal, Meiomi will be designated as the Official Wine of the PGA Tour and PGA Tour Champions
Baseball
Beer

Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.
Basketball
Wine

NBA basketball franchise the Golden State Warriors has agreed a partnership with Californian winery Silver Oak
Basketball
Wine

Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja. As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions
Rugby Union
Wine

England’s Rugby Football Union has agreed a deal for Majestic Wine to become the official wine merchant of England Rugby and Twickenham Stadium.
Tennis
Wine

Wine maker Jacob’s Creek has opted to end its long-running sponsorship of the Australian Open tennis grand slam.
Cricket
Wine

The International Cricket Council has entered into a partnership with Australian winemaker Wolf Blass.

Golf
Wine

The European Tour and PGA of America have signed off on the first new Worldwide Partner deal for the Ryder Cup since February 2013.
Spirits

Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.

Cycling
Wine

UCI WorldTour cycling team Orica-Scott will be known as Mitchelton-Scott from next year after a naming-rights deal was signed with Australian winery Mitchelton.
Beer

Sports Sponsorship Insider has published the fourth ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the alcoholic drinks sector. T
Golf
Champagne & Sparkling Wine

A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.

Golf
Wine

French wine brand Mouton Cadet has agreed a deal to sponsor the 2018 edition of the Ryder Cup golf tournament, which will take place at Le Golf National near Paris.