Dubai Duty Free extends as top-tier WTA partner

Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.

The new deal extends the two parties’ relationship to 15 years. Dubai Duty Free will retain its position as the presenting partner of the WTA Year-End World No.1 singles and doubles awards.

As part of the new agreement, Simona Halep and Elina Svitolina will join Caroline Wozniacki as Dubai Duty Free ambassadors.

Dubai Duty Free will also host a special ‘Women That Achieve Power Lunch’ on June 28 as part of the new ‘WTA Tennis on the Thames’ event in London. The lunch will feature some of tennis’ most influential females, along with media and WTA partners.

Dubai Duty Free will support the event’s fan activities, including a unique WTA art installation showcasing player achievements, exclusive player appearances, mini-tennis competitions, prizes and more.

Dubai Duty Free has sponsored the WTA since 2004. The company owns, organises and title sponsors the Dubai Duty Free Tennis Championships, an equal prize money event held annually in Dubai. It serves as both a WTA Premier event and a men’s ATP World Tour 500 tournament.

Svitolina has won the past two editions of the tournament, while previous winners also include current world No.1 Halep (pictured) and reigning Australian Open champion Wozniacki.

“We are delighted to extend our partnership with the WTA and look forward to working with the three ambassadors, Caroline, Simona and Elina, all of whom we know very well through our Dubai Duty Free Tennis Championships,” Colm McLoughlin, executive vice-chairman and chief executive of Dubai Duty Free, said. 

“There are some new innovations planned for this year, not least the new and exciting activation in London, and we are looking forward to working with the WTA on making these effective for our brand.”

Dubai Duty Free serves as a global premier partner of the WTA alongside iQiyi, Porsche, SAP and Usana.