Hotels & Resorts

For the final stages of the 2020 Uefa Champions League, with matches played behind closed doors after the tournament’s pandemic-enforced shutdown, Hotels.com activated around the idea of watching the match from somewhere special.

For the 2019-20 NFL season, hotel partner Courtyard by Marriot’s season-long activation programme climaxed with the fifth iteration of its ‘Super Bowl Sleepover’ contest.

Around the 2018-19 Champions League final, Hotels.com created a UK-focused add-on to its activation programme that took a small group of influencers to Madrid.

At the 2019 Hong Kong Sevens, French rugby legend Sébastien Chabal fronted activations for Marriott aimed at promoting the Bonvoy rewards programme in Asia-Pacific.

Expedia-owned Hotels.com activated its rights at Spurs during the 2018-19 season with a programme that spanned digital signage, perimeter LEDs, big screens and interior television both at the club’s temporary Wembley home and then its new stadium.

Marriott signed as Manchester United’s first official hotel partner primarily to promote awareness of its new Marriott Bonvoy Rewards brand.

PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.

The ‘Where Winners Feel at Home’ activation was built around the creation of a fully functioning hotel room – with pitch view – in Bayern’s Allianz Arena.

Spanish Liga ACB basketball club Real Madrid has signed Palladium Hotel Group as its new main sponsor

New Zealand-based entertainment destination SkyCity has signed as the ‘Official Hotels and Entertainment Partner’ of Emirates Team New Zealand for the 36th America’s Cup defence in 2021. U

Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

IHG Hotels & Resorts has entered into a partnership with the United States Tennis Association (USTA) to sponsor the US Open grand slam tournament

German Bundesliga football club Borussia Mönchengladbach has extended its partnership with shirt sleeve sponsor H-Hotels.

Formula One motor-racing team Mercedes has renewed its partnership with hospitality chain Marriott International

Premier League club Manchester United has announced a multi-year global marketing partnership with hospitality chain Marriott International

Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.