To target young families taking their kids to travel baseball tournaments, Days Inn fully-funded a little league team for less well-off children over the 2020 season, and covered it in documentary style worthy of a pro team.
For the final stages of the 2020 Uefa Champions League, with matches played behind closed doors after the tournament’s pandemic-enforced shutdown, Hotels.com activated around the idea of watching the match from somewhere special.
Expedia-owned Hotels.com activated its rights at Spurs during the 2018-19 season with a programme that spanned digital signage, perimeter LEDs, big screens and interior television both at the club’s temporary Wembley home and then its new stadium.
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