Global
CSM analysis: Making sense of the Miami Grand Prix
Vodafone extends push into esports with ESL deal
Multinational telco Vodafone last month struck its third esports deal in the last 12 months, a multi-year deal with German esports promoter ESL.
ABB adds to fast-growing Formula E revenues
Swiss technology company ABB will pay nine-figures in dollars for title sponsorship rights to the FIA Formula E Championship over the deal's duration.
Sponsorship in Formula One and Formula E, 2018
FIVB signs tech-focused deal with Microsoft
The International Volleyball Federation (FIVB) has entered into a partnership with US technology company Microsoft.
Monster Energy extends with speedway showpiece
Drinks brand Monster Energy has renewed its partnership with the International Motorcycling Federation’s (FIM) Speedway World Championships.
Emirates maintains global partnership with Formula One
The Formula One motor-racing championship has renewed its partnership with Dubai-based airline Emirates.
Ironman signs first global bike partner
The Ironman triathlon series has entered into a partnership with bike manufacturer Ventum.
Title sponsor extends with World Junior Surfing Championship
Surfing products and apparel manufacturer Vissla has renewed its title sponsorship of the World Junior Surfing Championship.
Lacrosse body links up with Honig’s
The Federation of International Lacrosse (FIL) has unveiled sportswear provider Honig’s as an official partner.
World Archery extends with top-tier partner Longines
Swiss watchmaker Longines has renewed its long-running partnership with World Archery.
Sponsorship in the IT sector, 2018
ESL signs international deal with Vodafone
Esports organisation ESL has agreed a new international partnership with telco Vodafone.
Tissot adds 3×3 sponsorship to Fiba partnership
Swiss watchmaker Tissot has expanded its partnership with the International Basketball Federation (Fiba) by becoming the official timekeeper of Fiba 3x3.
Drone Racing League renews Allianz partnership
The Drone Racing League has extended its partnership with German financial services company Allianz, along with announcing a new event at the Allianz Riviera stadium in Nice, France.
FIA renews EDF partnership
The International Automobile Federation (FIA) has extended its partnership with energy company EDF.
Sponsors sign up for Sydney’s Invictus Games
Australian financial services company Westpac and coconut water brand Coco Fuzion 100 have signed up to support this year’s edition of the Invictus Games multi-sport event for wounded servicemen and women, which will take place in Sydney.
Arsenal claims first with electric vehicle partner
English Premier League football club Arsenal has signed a global partnership with China-based electric vehicle manufacturer BYD Auto.