Triathlon

Triathlon events organisation Ironman has agreed a multi-year partnership with Pure Sports Nutrition for its Oceania series

Triathlon events operator Ironman has agreed new partnerships with car rental firm Avis and percussive massage therapy brand Theragun

Triathlon events operator Ironman has agreed new partnerships with sports apparel company ViewSport and bike saddles brand, Selle Italia

Italian sports helmet manufacturer Kask has agreed a three-year partnership with the Ironman triathlon series. The partnership will see Kask present at Ironman and Ironman 70

Swedish automotive brand Volvo has signed as the new Official Vehicle Partner of British Triathlon

The Ironman triathlon series has entered into a partnership with Certified Piedmontese Beef

The Ironman triathlon series has signed a multi-year global partnership with the Italian technical apparel brand Santini

American e-commerce giant Amazon has taken its first plunge into sports title sponsorship as the new headline partner of the Ironman World Championship in Hawaii

Convenience store chain Spar International has enhanced its support of the upcoming European Championships by becoming an official partner of Glasgow’s hosting of the multi-sport event.

Japanese automotive manufacturer Isuzu has agreed a deal to become title sponsor of this year’s Ironman 70.3 World Championship triathlon event.

Sports performance products manufacturer Roka has expanded its relationship with Ironman by becoming a global partner of the triathlon series.

The Ironman triathlon series has entered into a partnership with bike manufacturer Ventum.

The Ironman triathlon series has signed a multi-year extension to its partnership with running shoe brand Hoka One One.

The Ironman triathlon series has entered into a partnership with Italian sports nutrition company Enervit.

The International Triathlon Union (ITU) has renewed its partnership with Nippon Telegraph and Telephone (NTT) and agreed a new deal with Japanese sportswear manufacturer Asics.

Racing bicycle manufacturer Ventum has extended its sponsorship deal with triathlon’s Ironman World Championship.

Professional services group Accenture has agreed a four-year sponsorship deal with British Triathlon.