Triathlon
KT Tape: Education through activation
Kinesiology tape market leader KT Tape is looking to use the 2016 Summer Olympic Games in Rio as a platform to sustain its dominance of the US market, Greg Venner, Chief Executive of KT Tape, told Sports Sponsorship Insider.
Skechers grows European footprint with Ironman
Footwear brand Skechers is looking to replicate its US sales success in Europe after securing a one-year deal with the 2016 Ironman European Tour.
Vitality: Key partnerships promote healthy living mantra
UK-based health and life insurance company Vitality is using sport sponsorship to promote healthy lifestyles, and reward loyal customers, Nick Read, Vitality director, told Sports Sponsorship Insider.
Jabra: Looking to business and sport customers
Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.
Jabra joins ITU to reach business and retail
Audio products manufacturer Jabra is looking to reach business and retail customers through its partnership with the International Triathlon Union’s (ITU) World Triathlon Series (WTS).
Triathlon goes for local gains to offset global losses
The International Triathlon Union, triathlon’s world governing body, has seen a moderate rise in sponsorship revenue associated with its flagship ITU World Triathlon Series, despite a decline in revenue from its global partnership deals.
Herbalife: Product authenticity at the forefront of strategy
Active engagement with its products in order to create authenticity and improve the brand’s reputation in sport is the key driver behind nutrition company Herbalife’s sponsorship programme, Brian McKinley, senior director of corporate alliances at Herbalife, told Sports Sponsorship Insider.
Threadneedle Investments: Going global with triathlon
UK asset management firm Threadneedle Investments decided to upgrade to a global position in triathlon, having trialled the sport as a local partner of the PruHealth London Triathlon, last year’s ITU World Series Grand Final.