Triathlon

Qatar Airways has added triathlon events series Ironman to its sports sponsorship portfolio

The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month

The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season

Super League Triathlon (SLT) has signed a partnership with sports technology company eo, while it has been revealed that Jersey’s exit as an ever-present on the calendar was down to a lack of sponsorship r…

International money transfer company OFX has renewed its sponsorship of Super League Triathlon. OFX becomes the official currency and foreign exchange partner of SLT as part of the deal

The Professional Triathletes Organisation has appointed US-based sports marketing agency Excel Sports Management to support global sponsorship sales for its newly-established PTO Tour

Cycling wear specialist Santini has agreed a multi-year extension to its sponsorship deal with triathlon series Ironman. Santini will remain one of Ironman’s global premier and technical partners.

The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5

Super League Triathlon has agreed a three-year sponsorship deal with Canadian athletic performance brand Dryworld

The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU)

Super League Triathlon has named BOA Nutrition as the 'Official Nutraceutical Partner' of the Championship Series

The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift

Swiss watch brand Breitling has extended its role as the ‘Official Luxury Watch’ of the Ironman triathlon series.

Swiss watchmaker Maurice Lacroix has become the new official timekeeper of the World Triathlon Championship Series in a two-year deal

The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner

Super League Triathlon has signed up international money transfer company OFX as a 'Global Partner' for 2021

The Ironman series has extended its sponsorship deal with training systems brand Supersapiens to include World Championship title rights – the first such agreement under the sports’ new owners, the pri…