Triathlon

The Ironman triathlon series has entered into a partnership with Certified Piedmontese Beef

American e-commerce giant Amazon has taken its first plunge into sports title sponsorship as the new headline partner of the Ironman World Championship in Hawaii

Sports performance products manufacturer Roka has expanded its relationship with Ironman by becoming a global partner of the triathlon series.

The Ironman triathlon series has entered into a partnership with bike manufacturer Ventum.

The Ironman triathlon series has signed a multi-year extension to its partnership with running shoe brand Hoka One One.

The Ironman triathlon series has entered into a partnership with Italian sports nutrition company Enervit.

The International Triathlon Union (ITU) has renewed its partnership with Nippon Telegraph and Telephone (NTT) and agreed a new deal with Japanese sportswear manufacturer Asics.

Racing bicycle manufacturer Ventum has extended its sponsorship deal with triathlon’s Ironman World Championship.

Professional services group Accenture has agreed a four-year sponsorship deal with British Triathlon.

The International Triathlon Union has renewed and expanded a partnership with SEL Sport & Events Logistics.