Triathlon
BOA Nutrition promotes ‘salt blast’ product as sponsor of Super League Triathlon
Super League Triathlon has named BOA Nutrition as the 'Official Nutraceutical Partner' of the Championship Series
PTO works out Zwift deal for Collins Cup
The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift
Breitling extends with Ironman in luxury watch role
Swiss watch brand Breitling has extended its role as the ‘Official Luxury Watch’ of the Ironman triathlon series.
Maurice Lacroix watch brand added to World Triathlon portfolio
Swiss watchmaker Maurice Lacroix has become the new official timekeeper of the World Triathlon Championship Series in a two-year deal
PTO engages EDP in digital activation, sponsorship role
The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner
Super League Triathlon inks global sponsorship with OFX
Super League Triathlon has signed up international money transfer company OFX as a 'Global Partner' for 2021
Ironman deal with Supersapiens marks first major title sponsorship under Advance
The Ironman series has extended its sponsorship deal with training systems brand Supersapiens to include World Championship title rights – the first such agreement under the sports’ new owners, the pri…
Search on for additional sponsors and venue as triathlon record attempt launched
Four leading triathletes, including reigning Olympic champion Alistair Brownlee, are to take part in a historic attempt to beat the record times for men’s and women’s iron distance triathlon in an eve…
Super League Triathlon appoints Sport Collective GV6 to commercial role
The Super League Triathlon series has appointed specialist sponsorship and digital consultancy Sport Collective GV6 to support the development and implementation of its commercial strategy
Infront and World Triathlon extend OTT and media rights sales agreement
World Triathlon, the sport’s recently-rebranded global governing body, has agreed an eight-year extension to its media agreement with the Infront agency.
Ironman signs two new sponsors ahead of virtual racing series
Global endurance series Ironman Group has signed up virtual cycling app Rouvy as it develops its presence in simulated racing
Wanda snubs Ironman sale talks given PTO’s ‘lack of clarity and specifics’
Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has said that it will not entertain discussions with the Professional Triathletes Organisation over its takeover bid for the Ironman…
Limelight turns to Hope to find mass participation event sponsors
The Limelight Sports agency has appointed Marc Hope Consulting/The Winning Tape, the consultancy set up by Marc Hope, to find sponsors for events including the London Duathlon and London Triathlon, Blenheim…
Ironman adds Wikstrom and Marciani to global sponsorship team
The Ironman Group has named Matt Wikstrom as its new vice-president of global partnerships for global business development, while Chris Marciani has also joined the team as vice-president of global partnerships…
German Triathlon Union questions ethics of Ironman Worlds painkiller sponsor
The German Triathlon Union (DTU) has expressed its unease over pain relief brand Aleve’s sponsorship of the 2019 Ironman World Championships, which take place in Hawaii tomorrow (Saturday).
Huub joins forces with Limelight for triathlon events
Wetsuit and apparel specialist Huub has signed a long-term sponsorship agreement with leading UK triathlon events the Blenheim and London Triathlons
Pure Sports Nutrition backs Ironman’s Oceania events
Triathlon events organisation Ironman has agreed a multi-year partnership with Pure Sports Nutrition for its Oceania series