Surfing
Samsung backs breaking, skateboarding and surfing
Long-standing Olympic sponsor Samsung has become a commercial backer of breaking, skateboarding and surfing properties ahead of Paris 2024 but sponsorship support for the sports’ governing bodies remains m…
World Surf League adds ESPN in US, slew of new sponsors for 2024
The World Surf League (WSL) has announced a broadcast deal with ESPN that will put all 10 of the Championship Tour events in 2024 on ESPN+, as well as several new sponsors
Banco do Brasil extends backing of World Surf League
Banco do Brasil has renewed a domestic sponsorship deal with the World Surf League.
The new one-year agreement will grant Banco do Brasil continued brand exposure at events held in its home country
Apple relationship shows World Surf League has come of age as commercial platform
World Surf League chief executive Erik Logan explains how surfing's inclusion in the Olympics and sponsorship deals with brands like Apple are helping propel the property towards commercial maturity. Frank Dunne reports.
World Surf League adds Apple Watch, Yeti as new sponsors
The World Surf League has agreed sponsorship deals with Apple Watch and premium outdoor brand Yeti
Hyundai Electric Air – Hyundai and Surf Australia
An out-of-home, ambient initiative held in May 2021 saw Hyundai leverage its Surf Australia partnership at the ‘Australian Boardriders Battle National Final’ by hosting a branded in-event sub-competition cal…
World Surf League agrees three-year deal with beer brand Corona
The World Surf League has renewed a partnership with AB InBev beer brand Corona for the next three years
World Surf League signs EMEA agency, Oakley becomes global sponsor
The World Surf League (WSL) has agreed a deal with the Front Foot Agency (FFA) to drive commercial growth in Europe, the Middle East and Africa, while product design and sports performance company Oakley…
Rip Curl to title sponsor new World Surf League champions decider
Surfing sportswear brand Rip Curl has signed a three-year title sponsorship with the World Surf League for the WSL Finals, the new one-day competition that will decide the men's and women's world surfing…
MKTG and World Surf League Australia announce collaboration
Sports and lifestyle marketing agency MKTG Sports & Entertainment has announced a new agreement with the Australian arm of the World Surf League to support the commercial growth of the governing body for…
World Surf League sponsor Hydro Flask steps up to global level
The World Surf League (WSL) has renewed and increased the scope of its sponsorship deal with insulated water bottle specialists Hydro Flask
World Surf League adds Sky NZ as broadcaster and event sponsor
Pay-television broadcaster Sky Sport New Zealand has signed a wide-ranging sponsorship and media-rights deal with the World Surf League
Havaianas goes deeper into surfing with global WSL deal
World Surf League (WSL) has signed a two-year global partnership with Brazilian flip-flop and beach shoe brand Havaianas
WSL signs up Lululemon as women’s season finale title sponsor
World Surf League (WSL) has added athletic apparel retailer Lululemon as title sponsor of the final event of its women’s championship tour season.
WSL clarifies stance as it teams up with consumer cannabidiol brand
The World Surf League has entered into a sponsorship agreement with consumer cannabidiol (CBD) brand cbdMD and moved to clarify its stance on the use of CBD among athletes
Vans makes World Surfing Games debut with Miyazaki 2019 deal
US footwear and apparel manufacturer Vans has signed on as the presenting sponsor of the 2019 World Surfing Games
Red Bull signs with WSL, surfing at ‘powerful inflection point’ – Goldschmidt
The World Surf League (WSL) has signed a three-year, multi-tour deal with energy drink giant Red Bull
Surf’s up in France for Quiksilver and ROXY title deals
The France stop on the World Surf League (WSL) Championship Tour will continue to be called the 'Quiksilver and ROXY Pro France' for the next three years, through 2021