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Canterbury extends Rugby World Cup relationship

Sports apparel company Canterbury has agreed a supplier partnership with World Rugby for next year’s World Cup in Japan.

The two-year deal also encompasses the World Rugby U20 Championship, elite 15s and sevens match officials and World Rugby technical official apparel.

Canterbury will produce unique co-branded technical sports apparel collections for the 2019 World Cup, with the first officially licensed merchandise to go on sale from September in Japan, and by the end of the year for the rest of the world.

The deal extends Canterbury’s association with the World Cup to three tournaments. The agreement was brokered by World Rugby’s master licensee, the IMG agency.

Simon Rowe, head of sports marketing at Canterbury, said: “Canterbury’s vision to be the number one brand in rugby means we are extremely proud to extend the successful partnership with World Rugby and Rugby World Cup 2019. 

“The road to Japan 2019 is an exciting time for Canterbury as we enhance our association with rugby’s greatest tournament to deliver both on and off the field; with players, officials, staff, volunteers and rugby supporters all wearing the brand.”