The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…

Insurance company Mapfre has renewed its national team title rights sponsorship with the Royal Spanish Tennis Federation (RFET)

Electronics specialist Panasonic has signed up tennis player Naomi Osaka as a brand ambassador in a two-year agreement

The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…

Tennis Australia has appointed former Qantas and DHL executive Cedric Cornelis as its new chief commercial officer

Kosmos, the company co-founded by FC Barcelona footballer Gerard Piqué, has today (Thursday) launched a player management agency with Dominic Thiem, the current world No.

Tennis e-learning brand TopCourt has signed as a sponsor of the ATP and WTA Tours

Luxury car brand Jaguar has renewed its sponsorship of the All England Lawn Tennis and Croquet Club (AELTC) as the official car of tennis' Wimbledon Championships

The Lawn Tennis Association has signed Europcar Mobility Group UK as the national tennis governing body’s ‘LTA-Accredited Coach Car Rental Partner’. A

In January and February 2020, Uber Eats leveraged its dual partnership with the Australian Open and broadcaster Channel Nine with fresh celebrity-fronted ads for every day of the tournament.

Italian wine consortium Asti DOCG has signed a global sponsorship with the ATP, the men’s professional tennis tour, with rights to the ATP Tour and ATP Finals through 2023.

After the pandemic forced the 2020 US Open to take place behind closed doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months.

The Indian Wells Masters tennis tournament, one of the leading events on the ATP and WTA Tours, will return in October after more than two years

Serbian tennis star Novak Djokovic has extended a footwear sponsorship with Asics, the Japan-based sportswear manufacturer

The Madrid Open tennis tournament has renewed with one of its main sponsors, worktop surface specialists Dekton, ahead of the 2021 edition