Tennis

Wellness technology brand Therabody has signed as the official recovery partner of tennis' ATP Tour

Hotel chain Marriott Bonvoy has been named as the official hotel partner for tennis’ 2022 Australian Open, as well as the lead-in tournaments for the Grand Slam event.

Women's tennis pact adds to growing set of partnerships for company

Sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $373m (€322m) in 2021, up about one per cent on the $369m recorded last year. R

US Open tennis champion Emma Raducanu has joined luxury fashion house Dior as an ambassador

The International Tennis Federation and Kosmos Tennis, the investment group that backs the Davis Cup, have renewed VP Hoteles as regional partner and official hotel of the Davis Cup finals

British tennis star Emma Raducanu has been named a brand ambassador of US jewellery manufacturer Tiffany & Co

American multinational financial services company Citigroup is continuing its title sponsorship of the Association of Tennis Professionals Tour’s Citi Open through 2023.

Apparel retailer Uniqlo has been named 'Official LifeWear' sponsor for the 2021 Laver Cup, which will be held at TD Garden, Boston

Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.

Serbian tennis star Novak Djokovic has extended his contract with sportswear brand Lacoste

US financial services company Credit One Bank has become the title sponsor of the Women's Tennis Association tournament in Charleston, South Carolina, as well as the newly-renovated stadium at LTP Daniel …

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…

Insurance company Mapfre has renewed its national team title rights sponsorship with the Royal Spanish Tennis Federation (RFET)

Electronics specialist Panasonic has signed up tennis player Naomi Osaka as a brand ambassador in a two-year agreement