Tennis
Rolex replaces Citizen as US Open timekeeper
Wimbledon provides launch platform for Jaguar cars
Stella Artois wins new customers from Wimbledon hospitality
AO’s global growth justifies Kia’s 74-per-cent fee increase
Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.
Sponsorship in tennis, 2017
Sports Sponsorship Insider has undertaken research into 57 properties and 417 different brands across elite tennis.
IBM extends with US Open, quits two Grand Slams
Global technology company IBM has extended its US Open sponsorship for five years, from 2017 to 2021, in a deal comprising cash, value in kind and minimum advertising commitments.
Rolex: Market leader retains long-term commitment to sport
Swiss watchmaker Rolex has built a long-term marketing strategy around key sports and events in equestrianism, golf, motorsport, tennis and sailing.
Rolex rolls Paris Masters title deal into tennis portfolio
Swiss watch manufacturer Rolex has taken over the title rights to the Paris Masters men’s tennis tournament from French bank BNP Paribas in a change of roles for two of the biggest sponsors in French tennis.
General Mills and UK tennis: activation case study
IBM: Opportunities to collaborate crucial to decision-making
FedEx activates in 17 markets with ATP World Tour renewal
FedEx Express, a subsidiary of FedEx Corporation, the world’s largest logistics company, has renewed as a Platinum Partner of the ATP World Tour for three years, from 2017 to 2019.
French Open secures increase but on BNP’s terms
Financial services company BNP Paribas has extended its Main Partner sponsorship of tennis’s French Open until 2021 for an increase but at a value below the French Tennis Federation’s (FFT) asking price.
Tennis Australia ups revenue, expects more for 2017
Tennis Australia, the country’s governing body for the sport and organiser of the Australian Open Grand Slam tournament, has increased its sponsorship revenue by 113 per cent over the past four years as it turns its eyes to Asia for future growth.
Sponsorship in elite tennis, 2016
Full interactive data report on sponsorship across the grand slams and other major world tours.
Sponsorship in elite tennis, 2016
ATP Tour revenues peak, WTA and ITF fall behind
The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.
Nature Valley steps up to fill ATP World Tour Finals slot
Nature Valley: Sampling opportunities key to tennis partnerships
Nestlé Skin takes supplier deal as ATP rings changes
Sun care company Nestlé Skin Health is the latest sponsor to join an ATP World Tour portfolio that has undergone serious upheaval in the past six months.
SAP and the Women’s Tennis Association
Sports sponsorship provides enterprise application software company SAP with an important platform to showcase its technology and services to companies of all sizes and industries.