Tennis
Wimbledon extends Keith Prowse hospitality deal until 2026
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330…
Wimbledon launches ‘everyday’ clothing range
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…
Mapfre extends with Spanish tennis for Davis Cup and Billie Jean King Cup
Insurance company Mapfre has renewed its national team title rights sponsorship with the Royal Spanish Tennis Federation (RFET)
Osaka becomes Panasonic ambassador as brand identifies with her ‘value system’
Electronics specialist Panasonic has signed up tennis player Naomi Osaka as a brand ambassador in a two-year agreement
Wimbledon and Murray partner with digital artist Beeple for NFT offering
The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…
Tennis Australia appoints former Qantas executive Cornelis as new CCO
Tennis Australia has appointed former Qantas and DHL executive Cedric Cornelis as its new chief commercial officer
Kosmos launches athlete representation business with Thiem signing
Kosmos, the company co-founded by FC Barcelona footballer Gerard Piqué, has today (Thursday) launched a player management agency with Dominic Thiem, the current world No.
TopCourt becomes tennis e-learning platform for ATP and WTA Tours
Tennis e-learning brand TopCourt has signed as a sponsor of the ATP and WTA Tours
Five more years for Jaguar at the Wimbledon Championships
Luxury car brand Jaguar has renewed its sponsorship of the All England Lawn Tennis and Croquet Club (AELTC) as the official car of tennis' Wimbledon Championships
Europcar joins LTA roster as car rental provider for tennis coaches
The Lawn Tennis Association has signed Europcar Mobility Group UK as the national tennis governing body’s ‘LTA-Accredited Coach Car Rental Partner’.
A
No Repeats – Uber Eats & Australian Open 2020 & Channel Nine
In January and February 2020, Uber Eats leveraged its dual partnership with the Australian Open and broadcaster Channel Nine with fresh celebrity-fronted ads for every day of the tournament.
ATP strikes global deal with Asti DOCG wine consortium
Italian wine consortium Asti DOCG has signed a global sponsorship with the ATP, the men’s professional tennis tour, with rights to the ATP Tour and ATP Finals through 2023.
Enabling the 2020 Virtual Open – IBM & the US Tennis Association
After the pandemic forced the 2020 US Open to take place behind closed doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months.
Indian Wells Masters to return to ATP, WTA calendars, LTA unveils sponsorship
The Indian Wells Masters tennis tournament, one of the leading events on the ATP and WTA Tours, will return in October after more than two years
Djokovic, Asics unveil footwear endorsement deal
Serbian tennis star Novak Djokovic has extended a footwear sponsorship with Asics, the Japan-based sportswear manufacturer
Madrid Open renews with Dekton, adds Openbank ahead of return in 2021
The Madrid Open tennis tournament has renewed with one of its main sponsors, worktop surface specialists Dekton, ahead of the 2021 edition