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Aussie Rules

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
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Banking

In 2019, Chase expanded on its 2018 US Open #ThisMama campaign with Serena Williams, again firing a conversation and debate about motherhood and work.
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Banking

For its 2018 and 2019 Australian Open activations, ANZ sought to burnish its corporate reputation by replacing Novak Djokovic with wheelchair champion Dylan Alcott as the face of ANZ tennis.
Tennis
Banking

ABN Amro, title sponsor of the Rotterdam Open as the World Tennis Tournament, created a multi-faceted activation that turned 50,000 tennis balls destined for landfill into four products and a playground.
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Fast Foods

Uber Eats set out to grab the attention of the Australian Open audience with post-ad break spots that replicated the event so effectively that viewers thought they had returned to the tennis broadcast.

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Hotels & Resorts

Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.
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Diversified Financials

Payments provider OFX has been signed up as the exclusive global foreign exchange partner of the International Tennis Federation
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Personal Care

Japanese personal care company Shiseido has agreed a deal with the Women’s Tennis Association to become the title sponsor of the season-ending WTA Finals in Shenzhen, China.
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Healthcare

The Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wimbledon Championships, has secured health care provider Noventi as a new title sponsor jus…

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Tennis

SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
Tennis
Hotels & Resorts

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.
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Mobile Phones

The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.
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Mobile Phones

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.
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Information Technology

Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best B2B Sponsorship
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Timing

Swiss watchmaker Rolex has agreed a fee of around $10m (€8.5m) per year to serve as the US Open’s Official Timekeeper and Official Timepiece in a deal stemming from the early contract termination by rival brand Citizen.  
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Automobile Manufactures

PROJECT DETAILS Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon Duration of sponsorship: July 2015 – July 2017 E
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Beer

PROJECT DETAILS Sponsorship title: Stella Artois, Official Beer of The Championships, Wimbledon Duration of Sponsorship: 2014 to 2018 Entered by: Octagon Worldwide Limited
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Automobile Manufactures

Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.

Tennis

Sports Sponsorship Insider has undertaken research into 57 properties and 417 different brands across elite tennis.

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Information Technology

Global technology company IBM has extended its US Open sponsorship for five years, from 2017 to 2021, in a deal comprising cash, value in kind and minimum advertising commitments.

Tennis
Timing

Swiss watchmaker Rolex has built a long-term marketing strategy around key sports and events in equestrianism, golf, motorsport, tennis and sailing.

Tennis
Timing

Swiss watch manufacturer Rolex has taken over the title rights to the Paris Masters men’s tennis tournament from French bank BNP Paribas in a change of roles for two of the biggest sponsors in French tennis.

Tennis
Food Products

US consumer foods group General Mills launched its new Lawn Tennis Association-endorsed Nature Valley protein bar on the day that Andy Murray crashed out of the Aegon Championship at the Queen’s Club in London. But tennis is a long-term play for the group.
Basketball
Information Technology

Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.
Tennis
Shipping & Courier Services

FedEx Express, a subsidiary of FedEx Corporation, the world’s largest logistics company, has renewed as a Platinum Partner of the ATP World Tour for three years, from 2017 to 2019.

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Banking

Financial services company BNP Paribas has extended its Main Partner sponsorship of tennis’s French Open until 2021 for an increase but at a value below the French Tennis Federation’s (FFT) asking price.

Tennis

Tennis Australia, the country’s governing body for the sport and organiser of the Australian Open Grand Slam tournament, has increased its sponsorship revenue by 113 per cent over the past four years as it turns its eyes to Asia for future growth.

Tennis

Full interactive data report on sponsorship across the grand slams and other major world tours.