Video Games
BrawlStars – Supercell & Paris Saint-Germain
Mobile game developer Supercell’s three-season partnership with PSG involved management-level learnings as well as direct promotion for the sponsor’s Brawl Stars game.
Virtual Pro Bowl – EA Sports & the NFL
In October 2020, the NFL cancelled the 2021 Pro Bowl under the pressures of the pandemic. Instead, long-time NFL gaming partner EA Sports transformed the Pro Bowl into a star-studded real-time gaming event.
Manchester City teams up with Superbloke, extends QNET deal
English Premier League football club Manchester City has agreed a new partnership with South Korean sports service developer Superbloke and has extended its deal with Hong Kong-based direct selling company…
PSG steps up esports commitment with Supercell deal
Ligue 1 football club Paris Saint-Germain has signed a new esports partnership with Finnish video game developer Supercell
Arsenal extends with Konami until 2022
Video game developer Konami has extended its partnership with Premier League club Arsenal
Aston Villa snaps up W88 as shirt sponsor
Newly-promoted English Premier League football club Aston Villa has named Asian betting and gaming company W88 as its new principal partner
Turtle Beach moves first with Manchester City esports
Manchester City’s first esports partnership, with US gaming accessories brand Turtle Beach, is worth about £200,000 ($264,000/€233,500) per season, SportBusiness Sponsorship has learned.
IPL taps into fantasy sports with Dream11 deal
Indian fantasy sports platform Dream11 has agreed a four-year partnership with Twenty20 cricket competition the Indian Premier League
ROG technology joins forces with ESL One
Asus Republic of Gamers (ROG) has been named as the Official PC and Monitor Partner for all ‘ESL One powered by Intel’ events through 2019.
Primus signs with Latin American hopefuls Infinity Esports
Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019
Arsenal partners with BetConstruct
English Premier League football club Arsenal has signed a sponsorship deal with gaming technology specialist BetConstruct
Dream11 signs with Australia’s Big Bash League
Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.
MotoGP partners with gaming firm
The MotoGP motorcycle-racing championship has entered into a partnership with Spanish gaming company XControllers
Esports Stadium Arlington secures first sponsor
Gaming products manufacturer Nvidia has been unveiled as the first sponsor of Esports Stadium Arlington, which is due to officially open to the public tomorrow (Saturday)
EXCLUSIVE: Budweiser replaces Carling at Premier League, EA Sports renews
EA Sports has renewed its lead partner deal with the Premier League, SportBusiness Sponsorship has learned.
The new deal will cover two cycles, running from 2019-20 to 2024-25
Angry Birds video partnership takes flight at Chicago Bulls
Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.
Alli adds to HyperX’s roster of sports stars
Tottenham Hotspur and England footballer Dele Alli has agreed an endorsement deal with HyperX, the gaming division of memory manufacturer Kingston Technology.