Video Games

Mobile game developer Supercell’s three-season partnership with PSG involved management-level learnings as well as direct promotion for the sponsor’s Brawl Stars game.

In October 2020, the NFL cancelled the 2021 Pro Bowl under the pressures of the pandemic. Instead, long-time NFL gaming partner EA Sports transformed the Pro Bowl into a star-studded real-time gaming event.

English Premier League football club Manchester City has agreed a new partnership with South Korean sports service developer Superbloke and has extended its deal with Hong Kong-based direct selling company…

Ligue 1 football club Paris Saint-Germain has signed a new esports partnership with Finnish video game developer Supercell

Video game developer Konami has extended its partnership with Premier League club Arsenal

Newly-promoted English Premier League football club Aston Villa has named Asian betting and gaming company W88 as its new principal partner

Manchester City’s first esports partnership, with US gaming accessories brand Turtle Beach, is worth about £200,000 ($264,000/€233,500) per season, SportBusiness Sponsorship has learned.

Indian fantasy sports platform Dream11 has agreed a four-year partnership with Twenty20 cricket competition the Indian Premier League

Asus Republic of Gamers (ROG) has been named as the Official PC and Monitor Partner for all ‘ESL One powered by Intel’ events through 2019.

Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019

English Premier League football club Arsenal has signed a sponsorship deal with gaming technology specialist BetConstruct

Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.

The MotoGP motorcycle-racing championship has entered into a partnership with Spanish gaming company XControllers

Gaming products manufacturer Nvidia has been unveiled as the first sponsor of Esports Stadium Arlington, which is due to officially open to the public tomorrow (Saturday)

EA Sports has renewed its lead partner deal with the Premier League, SportBusiness Sponsorship has learned. The new deal will cover two cycles, running from 2019-20 to 2024-25

Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.

Tottenham Hotspur and England footballer Dele Alli has agreed an endorsement deal with HyperX, the gaming division of memory manufacturer Kingston Technology.

The German Football League (DFL) has teamed up with licensing partner, video games company EA Sports, to launch the top-tier Bundesliga’s first official Player of the Month award.