News
IHF signs Molten partnership
Sports Ball manufacturer Molten Corporation has agreed a deal to become the official ball partner of the International Handball Federation (IHF) governing body.
Bupa extends Tour Down Under deal
International healthcare group Bupa has agreed a three-year extension to its sponsorship of the Tour Down Under UCI World Tour road cycling event.
Dunkin’ Brands breaks into Premier League with Liverpool tie-up
US quick-service restaurant group Dunkin’ Brands has made its first entry into the English Premier League football market after agreeing a multi-year partnership with Liverpool.
NFL seeks to boost game day experience with Extreme Networks
American football league the NFL has moved to enhance its in-stadium experience for fans by entering into a sponsorship deal with high performance network solutions firm Extreme Networks.
Chicago Blackhawks feeling lucky with Horseshoe Casino
NHL ice hockey team Chicago Blackhawks has entered into a sponsorship agreement with locally-based entertainment and gambling destination Horseshoe Casino for the remainder of this season.
Peugeot touches down for three years with Sydney Roosters
The Australian subsidiary of French automotive company Peugeot has reached a three-year deal to become a major partner of NRL rugby league team Sydney Roosters.
Tim Hortons renews and expands Canadian curling deal
Restaurant chain Tim Hortons has extended its sponsorship deal with the Canadian Curling Association through 2018.
Bradford Bulls retain established local partner
English Super League rugby league team Bradford Bulls has announced a one-year extension to its long-standing sponsorship agreement with Coral Windows & Conservatories.
STX trumpets ice hockey entry with USA Hockey deal
The USA Hockey ice hockey organisation has announced a four-year partnership with sporting goods brand STX.
Sport Recife nets Adidas deal for Serie A return
Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.
WNBA’s San Antonio franchise seals first jersey partnership
Grocery retailer H-E-B has agreed a deal to become the first marquee sponsor of Women’s National Basketball Association (WNBA) franchise the San Antonio Silver Stars.
DuPont Pioneer seals Canadian curling partnership
Plant genetics developer and supplier DuPont Pioneer has signed a three-year sponsorship agreement with the Canadian Curling Association.
Hyundai drives increasing PGA Tour presence
Korean automotive company Hyundai has expanded its presence in golf’s PGA Tour by agreeing sponsorship deals for two tournaments being staged this month.
Rawlings pitches in with Australian baseball deal
The Australian Baseball League and national governing body Baseball Australia have announced a three-year partnership with sports equipment manufacturer Rawlings Sporting Goods that will run through 2017.
GAA’s Sligo gears up for new season with multiple deals
Sportswear manufacturer Kukri has signed a three-year kit manufacturing deal with the Gaelic Athletic Association’s Sligo County Board.
BTCC signs partnership with Haymarket
Media company Haymarket Consumer Media has agreed a three-year partnership with the British Touring Car Championship (BTCC) motor-racing series.
Fina extends Midea partnership
Fina, the global governing body of aquatic sports, has extended a commercial partnership with Chinese domestic appliances manufacturer Midea until 2017.
New York Life nets Big East partnership
Life insurance company New York Life has reached an agreement to become the presenting sponsor of the Big East Conference’s college sports championships through the 2014-15 academic year.