American football league the NFL has moved to enhance its in-stadium experience for fans by entering into a sponsorship deal with high performance network solutions firm Extreme Networks.
Under the terms of the deal, Extreme Networks will become the official Wi-Fi analytics provider for the league and Super Bowl XLVIII, which takes place at MetLife Stadium in New Jersey on February 2.
The company’s Wi-Fi analytics technology is currently deployed to monitor and measure fan experience at the home stadiums of the Detroit Lions, Philadelphia Eagles and New England Patriots, along with MetLife Stadium – the home of the New York Giants and New York Jets. Through its new position, Extreme Networks Wi-Fi analytics technology will be made available to all NFL teams to help manage and leverage big data to continue to improve the game-day experience.
Chuck Berger, president and chief executive of Extreme Networks, said: “The introduction of mobile and social technology has dramatically changed the fan experience and access to high performance Wi-Fi has emerged as a necessary asset. Combined with our analytics technology, we are providing the NFL with the insights needed to bring a rich and digitally immersive game-day event to all fans. It's not just about delivering connectivity, it's about helping deliver an experience and that's the key.”