Gaelic Sports

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Electric Ireland’s 2019 activation of its GAA Higher Education Championships sponsorship was a digital first campaign led by a series of match live streams.

AIB’s digitally led campaign leveraged its 2018-19 partnership with the GAA across owned channels and media partner platforms to engage new customers, grow brand affinity and build its digital services credentials.

In summer 2019, online retailer Littlewoods Ireland activated its GAA rights with a three-phase social media activation built around celebrating individual styles with a collective love for hurling.

PwC’s sponsorship of the All-Star Awards placed the brand at front of mind for its target audiences by engaging with them through their passion for Gaelic Games.

Insurance company Aviva has taken up its option to extend its deal with the Football Association of Ireland and the Irish Rugby Football Union for the naming rights to the Aviva Stadium in Dublin for a further five years.

Bord Gáis Energy has agreed a three-season extension to its sponsorship deal with the Gaelic Athletic Association for the Hurling All-Ireland Senior Championship.

Ireland’s Camogie Association women’s Gaelic sports organisation has extended its sponsorship deal with global insurance firm Liberty Insurance.

The Gaelic Athletic Association has signed a five-year extension to its partnership with Irish commercial bank AIB.

Irish fast food restaurant chain Supermac’s has extended a deal to remain as main sponsor of the Galway Gaelic Athletic Association.


Irish energy utility company Bord Gais is using sponsorship with the Gaelic Athletic Association (GAA) and its All-Ireland Hurling Championship to promote its energy rewards scheme and increase positive…

American football: PepsiCo-owned water brand Aquafina agreed to serve as the presenting sponsor of NFL’s 2017 Pro Bowl.

American football: US beer brand Budweiser entered into a partnership with the Chinese division of the North American NFL in a seven-year deal, from 2016 to 2022

Irish telecommunications operator Eir has extended its top-tier Senior Football Sponsor agreement with the Gaelic Athletic Association’s Football All-Ireland Championship for five years until 2020.

Irish energy supplier Electric Ireland aims to differentiate the brand in a crowded Gaelic Athletic Association (GAA) sponsorship field by making a difference to the lives of the players and followers of GAA sports.

Abu Dhabi-based state carrier Etihad's sponsorship strategy is to create custom sponsorships, which allow the brand to meet specific goals especially around customer sales and retention.

Liberty Mutual Insurance won the Business to Consumer Award at the ESA Excellence Awards in January for its sponsorship of Gaelic sports, hurling and camogie.

Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.

Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) had three main objectives heading into its inaugural Volvo Ocean Race campaign: to showcase the emirate as a winter watersports tourism destination, to demonstrate local sailing potential and to leave a tangible legacy.

THE GAELIC Athletic Association (GAA) has extended its partnership with Etihad Airways, but how does the sponsorship fair on social media platforms?

ETIHAD AIRWAYS, the UAE’s national airline, has ended speculation surrounding its commitment to the GAA Hurling All Ireland Senior Championship with a sponsorship extension of a further 12 months. Although undisclosed, Frontiers values the deal at around $1.5m.