Gaelic Sports
Aviva extends naming-rights deal for Irish national stadium
Insurance company Aviva has taken up its option to extend its deal with the Football Association of Ireland and the Irish Rugby Football Union for the naming rights to the Aviva Stadium in Dublin for a further five years.
Bord Gais: Consideration in communities key for brand
Sponsorship deals from December 21 to January 26
Sponsorship deals from December 9 to January 26
Eir renews Gaelic football deal, rivals in rugby and soccer
Irish telecommunications operator Eir has extended its top-tier Senior Football Sponsor agreement with the Gaelic Athletic Association’s Football All-Ireland Championship for five years until 2020.
Bord Gáis Energy maintains hurling commitment with GAA extension
Liberty extends backing of Camogie Championships
Ireland’s Camogie Association women’s Gaelic sports organisation has extended its sponsorship deal with global insurance firm Liberty Insurance.
AIB extends long-running GAA deal
The Gaelic Athletic Association has signed a five-year extension to its partnership with Irish commercial bank AIB.
Galway GAA renews with main sponsor
Irish fast food restaurant chain Supermac’s has extended a deal to remain as main sponsor of the Galway Gaelic Athletic Association.
Electric Ireland and the GAA All-Ireland Minor Championships
Irish energy supplier Electric Ireland aims to differentiate the brand in a crowded Gaelic Athletic Association (GAA) sponsorship field by making a difference to the lives of the players and followers of GAA sports.
Etihad Airways: Sponsorships geared towards partnerships, not branding
Abu Dhabi-based state carrier Etihad's sponsorship strategy is to create custom sponsorships, which allow the brand to meet specific goals especially around customer sales and retention.
Liberty Insurance showcases its hurling and camogie sponsorship at the ESA Excellence Awards
Liberty Mutual Insurance won the Business to Consumer Award at the ESA Excellence Awards in January for its sponsorship of Gaelic sports, hurling and camogie.
Liberty Mutual Group: Working with global and national sponsorship partners
Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.
TCA Abu Dhabi and Volvo Ocean Race
Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) had three main objectives heading into its inaugural Volvo Ocean Race campaign: to showcase the emirate as a winter watersports tourism destination, to demonstrate local sailing potential and to leave a tangible legacy.
Etihad trumped by Irish favourite
Etihad continues GAA partnership
ETIHAD AIRWAYS, the UAE’s national airline, has ended speculation surrounding its commitment to the GAA Hurling All Ireland Senior Championship with a sponsorship extension of a further 12 months. Although undisclosed, Frontiers values the deal at around $1.5m.