Gaelic Sports

UK-based Sporting goods retailer Sports Direct is poised to become the new primary sponsor of Cork GAA, which owns the Irish county’s Gaelic football and hurling teams.

Electric Ireland’s 2019 activation of its GAA Higher Education Championships sponsorship was a digital first campaign led by a series of match live streams.

AIB’s digitally led campaign leveraged its 2018-19 partnership with the GAA across owned channels and media partner platforms to engage new customers, grow brand affinity and build its digital services credentials.

In summer 2019, online retailer Littlewoods Ireland activated its GAA rights with a three-phase social media activation built around celebrating individual styles with a collective love for hurling.

Allianz Ireland has extended its title sponsorships of the Gaelic Athletic Association’s Gaelic football and hurling leagues for a further five seasons.

PwC’s sponsorship of the All-Star Awards placed the brand at front of mind for its target audiences by engaging with them through their passion for Gaelic Games.

US healthcare company University of Pittsburgh Medical Center has agreed a 10-year deal for naming rights to Nowlan Park, the principal Gaelic Athletic Association stadium in Kilkenny, Ireland

Bord Gáis Energy has agreed a three-season extension to its sponsorship deal with the Gaelic Athletic Association for the Hurling All-Ireland Senior Championship.

Ireland’s Camogie Association women’s Gaelic sports organisation has extended its sponsorship deal with global insurance firm Liberty Insurance.

The Gaelic Athletic Association has signed a five-year extension to its partnership with Irish commercial bank AIB.

Irish fast food restaurant chain Supermac’s has extended a deal to remain as main sponsor of the Galway Gaelic Athletic Association.

The Dublin branch of the Gaelic Athletic Association has secured an extension to its lucrative sponsorship deal with insurance company AIG.

Supermarket chain Lidl has renewed its partnership with the Ladies Gaelic Football Association and has pledged to invest €3m ($3.6m) into the body as part of a new three-year agreement.

The Gaelic Athletic Association has voted to ban sponsorship agreements between its properties and gambling companies in a move designed to protect the integrity of its competitions.

Insurance company Aviva has taken up its option to extend its deal with the Football Association of Ireland and the Irish Rugby Football Union for the naming rights to the Aviva Stadium in Dublin for a further five years.

The Gaelic Athletic Association (GAA) has named electric power transmission operator EirGrid as the Irish team sponsor for its upcoming International Rules Series in Australia.

The Gaelic Athletic Association has partnered with communications technology and services company Ericsson in a move designed to enhance the fan experience at Dublin’s Croke Park stadium.