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PlayStation renews title deal for college football’s Fiesta Bowl
Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN
AFL’s Giants hail landmark stadium naming rights deal
AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.
Sunrisers Hyderabad smarten up with Grado
Clothing brand Grado has agreed a Principal Sponsor deal with Indian Premier League cricket team Sunrisers Hyderabad
Nascar receives Geico sponsorship boost
Nascar has suffered an exodus of corporate partners in recent years but the American stock car racing series received a timely boost today with the announcement of Geico as its 'Official Insurance Partner'
Delhi Capitals enrol with Jetking Infotrain
Indian Premier League cricket franchise Delhi Capitals has agreed a one-year shirt sponsorship deal with IT training institute Jetking Infotrain