The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…

Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.

SailGP has agreed a three-year sponsorship deal with global financial services provider Apex Group that sees the firm become the Exclusive Financial Solutions Partner of the series

The Cour des Comptes, France’s supreme audit institution, has again expressed its unease surrounding the financial planning for the 2024 Olympic and Paralympic Games in Paris, stating that “substantial unc…

US agriculture and construction services company John Deere has extended its backing of the John Deere Classic, one of the longest running title sponsorships on the PGA Tour

Fun88 is to retain a commercial association with Newcastle United as its official Asian betting partner, with the Premier League club preparing to unveil a new lucrative front-of-shirt sponsor

Health insurance operator Highmark Blue Cross Blue Shield of Western New York will continue its stadium naming rights relationship with the Buffalo Bills when the NFL franchise moves to a new build in…

The International Federation of Sport Climbing (IFSC) has agreed a new sponsorship deal with Japanese tyre manufacturer Toyo

The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.

Swiss Super League champion BSC Young Boys has extended its contract with main sponsor, online trading company Plus500

Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.

The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio

European governing body Uefa has issued an invitation for brands to express their interest in the remaining sponsorship packages available for its next club competitions sponsorship cycle, which runs from…

The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …

Jumbo, the Dutch supermarket chain, is to exit the sports sponsorship market when its current deals end next year, the group's new chief executive has announced

France’s gambling regulator, L’Autorité Nationale des Jeux (ANJ), has issued guidelines on betting sponsorships in the country amid a 20-per-cent rise in the value of the industry this year.

US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history