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Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN

Chinese PC hardware brand Lenovo has signed its first US esports partnership with California-based Team SoloMid

The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.

The Football Association of Wales (FAW) has signed a three-year sponsorship deal with MG Motor UK

The Manly Warringah Sea Eagles NRL rugby league team has signed a shirt sponsorship deal with Aspen Pharmacare Australia