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Borussia Dortmund on verge of €300m mega-renewal with Puma – report
Bundesliga club Borussia Dortmund is reportedly on the verge of a €300m ($336m) mega-deal with German sportswear brand and current kit sponsor Puma.
Golf leaves past behind to embrace smartphone connectivity – Cole
European golf is embracing the mobile phone as a “critical” fan engagement and context-based marketing tool, according to Michael Cole, chief technology officer of the European Tour & Ryder Cup Europe.
PlayStation renews title deal for college football’s Fiesta Bowl
Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN
Ally named International Champions Cup official financial services partner
Ally has been named the Official Financial Services Partner of the 2019 International Champions Cup
Samsung signs on as kit sponsor of South African Rugby Union
Korean electronics brand Samsung has entered into a partnership with the South African Rugby Union (SARU) and will benefit from brand exposure on the national team’s shorts as part of the agreement.
Kick Soccer Coin signs CD Leganés shirt sleeve deal
LaLiga football club CD Leganés has signed a one-season shirt sleeve deal with cryptocurrency token Kick Soccer Coin (KSOC).
Paddy Power, Huddersfield launch sponsor-free kit after PR stunt
UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.”
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