News
Nilox e-mobility brand renews with Juventus for another year
Electric mobility brand Nilox has renewed its sponsorship with Italian Serie A club Juventus for the 2020-21 season
SportQuake creates esports agency to tap sponsorship growth
Football sponsorship agency SportQuake is launching a specialist esports sponsorship agency, Esportquake, to operate across the esports ecosystem
Unibet becomes New Jersey Devils’ latest sports betting partner
The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
Manchester United to promote Malta in new sponsorship deal
Manchester United has signed a three-year sponsorship deal with the Government of Malta and the Malta Tourism Authority that will promote the island nation to the English Premier League club’s global f…
Deliveroo adds PSG to sponsorship portfolio
Food delivery company Deliveroo has entered into a partnership with French Ligue 1 football club Paris Saint-Germain
Arizona Coyotes partner with Mountain America Credit Union
The National Hockey League's Arizona Coyotes have announced a multi-year partnership with financial services company Mountain America Credit Union
Hangzhou 2022 signs up ICBC as latest sponsor
Industrial and Commercial Bank of China (ICBC) has agreed a deal to sponsor the 2022 edition of the Asian Games multi-sport event, which will be held in Hangzhou
Real Sociedad reveal new stadium name, shirt sponsorship imminent
La Liga’s Real Sociedad will open its newly renovated, 40,000-capacity stadium – under the new Reale Arena moniker – on Saturday, while the club is close to striking a new shirt sponsorship deal.
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Mainz, Augsburg secure sponsor extensions
Mainz 05 has extended partnerships with financial services firm Sparkasse Mainz and textile management company Mewa, while fellow German Bundesliga football club FC Augsburg has renewed agreements with…
Eintracht Frankfurt builds partnerships with König + Neurath, Joka
German Bundesliga football club Eintracht Frankfurt has agreed new partnerships with office furniture manufacturer König + Neurath and interior furnishing products company Joka.
FFVolley leaves it late to secure Betclic shirt deal
The French Volleyball Federation (FFVolley) has signed a late shirt sponsorship deal with online betting company Betclic, as the men’s national team prepares to commence its EuroVolley 2019 campaign o…
Bitcoin brands Watford’s shirt sleeve as part of Sportsbet.io deal
The Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford for the rest of this season, as part of a promotional drive by the club’s main shirt sponsor, betting brand Spo…
Pure Sports Nutrition backs Ironman’s Oceania events
Triathlon events organisation Ironman has agreed a multi-year partnership with Pure Sports Nutrition for its Oceania series
Tissot, Swiss extend commitment to Swiss Ice Hockey
The Swiss Ice Hockey Federation has extended deals with two of its major sponsors, watchmaker Tissot and the Swiss airline
Intel to use Tokyo 2020 to showcase new technology and host esports tournament
US technology giant Intel has announced plans for activations at the Tokyo 2020 Olympic Games that will showcase its technology and an esports tournament in Tokyo in the lead-up to the Games
Herbalife makes $1.5m donation to Chinese winter sports training research
Nutrition company Herbalife has made a donation of $1.5m (€1.3
LAFC extends partnership with Los Angeles County Metropolitan Transportation Authority
LAFC has extended its partnership with the Los Angeles County Metropolitan Transportation Authority (Metro), which is designed to encourage fans to take the Expo Line or Silver Line to the Major League …