News
Badminton Horse Trials sign Mars Equestrian as presenting sponsor
Organisers of the Badminton Horse Trials have signed up confectionery company Mars Incorporated and its equestrian sponsorship brand, Mars Equestrian, as its new presenting sponsor
UK ban on betting shirt sponsors ‘unlikely to come info force until 2023’
A potential gambling sector ban on front-of-shirt sponsorships in UK sport is unlikely to come into effect until 2023 at the earliest, according to a national press report
Raducanu signs Tiffany & Co. endorsement deal
British tennis star Emma Raducanu has been named a brand ambassador of US jewellery manufacturer Tiffany & Co
Arsenal signs multi-year deal with eToro
English Premier League club Arsenal has added multi-asset investment platform eToro to its sponsorship portfolio, furthering its presence in the football market through a multi-year deal with the North…
Conmebol and FC Diez Media sign off on new commission-based contract
The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have signed off on their new agreement for the sale of commercial rights to the region’s leading club competitions f…
Cignpost Diagnostics adds Ryder Cup Europe testing brief to European Tour deal
UK screening and testing company Cignpost Diagnostics will provide Covid -19 travel testing for the 2020 Ryder Cup Europe travelling party from the UK under a new supplier deal
LaLiga strengthens NFT presence with Dapper Labs partnership
Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs
NHL, OFX strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider
76ers align with Crypto.com for jersey patch agreement
Hong Kong-based exchange extends active run of sports sponsorships
Loch Lomond Group adds Super League to sponsorship roster
England’s top rugby league division, the Super League, has added scotch whisky company the Loch Lomond Group to its sponsorship portfolio.
Glasgow Warriors renew with business club sponsor, adds Watches of Switzerland Group
Rugby union’s Glasgow Warriors have renewed a sponsorship agreement with KubeNet, the communications and technology firm based in the Scottish city, and have also signed up Watches of Switzerland Group a…
MKTG to handle local sponsorship sales for 2022 Women’s Basketball World Cup
The Asia-Pacific division of marketing agency MKTG Sports and Entertainment has been appointed as the sponsorship sales agent for the local organisers of the 2022 Fiba Women’s Basketball World Cup in S…
Florida Panthers seek new naming rights partner after BB&T deal ends early
The National Hockey League's Florida Panthers are seeking a new arena naming rights partner after United States bank BB&T decided to end the agreement effective immediately
WNBA partners with Dick’s Sporting Goods
Prominent retailer to carry wide array of official league merchandise in stores
West Ham adds Reboots to supplier tier
English Premier League club West Ham United has signed up recovery technology brand Reboots to its sponsorship portfolio
Commercial director Neill makes early RLWC2021 exit
Jonathan Neill, the commercial director at the organisers of the 2021 Rugby League World Cup in England, is to leave his role at the end of this month
Anthony Joshua pens ‘career-long’ Matchroom Boxing deal
Unified heavyweight world champion Anthony Joshua has signed a ‘career-long’ promotional deal with the Matchroom Boxing promoter.