News

English Premier League club Liverpool has signed up Extreme Networks to its sponsorship portfolio

German car brand Opel will not renew its sleeve sponsorship of German Bundesliga outfit Borussia Dortmund after this season

Event marks unique collaboration between Turner Sports, international partners

Logistics company Kuehne+Nagel has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.

Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25

Formula 1’s Japanese Grand Prix later this year will be title-sponsored by automotive manufacturer Honda.

China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…

The German Football League (DFL) has announced that its total income from the awarding of licensing rights for stickers, trading cards and non-fungible tokens for the Bundesliga will reach in excess of…

French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team

Large group of leagues, teams, brands align with workplace-focused effort

South Korea-based esports team T1 Entertainment & Sports has appointed CAA Sports, the Los Angeles-based international marketing agency, as its exclusive sponsorship and endorsement representative

Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.

Sports marketing executive Ben Slack has joined World Rugby as the general manager of commercial after almost 10 years with Tennis Australia

Major League Soccer's (MLS) March signing of DoorDash to its sponsorship portfolio was the result of long-term interest in the online food delivery category dating back to before the pandemic

McLaren Racing has continued to diversify its motorsports portfolio by agreeing to enter electric racing series Formula E for the first time

Health and hygiene products manufacturer Reckitt has agreed a deal to sponsor this summer’s Commonwealth Games in the English city of Birmingham.

Formula 1’s Singapore Grand Prix will continue to carry Singapore Airlines as a title sponsor after the company extended its long-running association with the event.