Sport Recife nets Adidas deal for Serie A return

Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.

The partnership comes as Sport prepares for its return to the country’s top division, Campeonato Brasileiro Serie A, following a third-place finish in Serie B in 2013.

With the team on an upward trajectory, Ricardo Sdei – Adidas’ head of sports marketing in Brazil – foresees a longer tie-up than the one it has signed.

He said: “We know the strength that this club has on the national scene. We are doing a four-year contract, but I have no doubt that it could extend (for) at least a decade.”