Handball

Latest Features

Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.

PROJECT DETAILS Sponsorship title: Gorenje: Official Sponsor of the Men’s EHF Euro 2018/2020 and Official Regional Premium Sponsor of the Velux EHF Champions League

Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.

German supermarket chain Lidl is transforming its image as a hard discount retailer in its key European markets and using sponsorship of national sport properties to help drive home the message in France and Italy.

Japanese printing and business solutions brand Brother is paying a six-figure sum per year for sponsorship rights to the German national handball team and professional club-based handball events, excluding matches in the domestic league, the German Handball Bundesliga (HBL).

EHF Marketing, the marketing arm and subsidiary of the European Handball Federation (EHF) has revealed that sponsorship income during the 2018-19 season peaked at more than €6m ($6.6
PREMIUM

Food retail store chain Spar has renewed its presenting partnership with the Swiss Handball Federation (SHV)
PREMIUM

The German Handball Federation (DHB) has renewed its sponsorship agreement with Nigrin, the German manufacturer of automotive care products. Nigrin is to remain a premium partner of the DHB until 2022

German finance brand Bizerba Leasing group has extended its Premium Sponsorship of newly-promoted Handball Bundesliga club HBW Balingen-Weilstetten

Features

German insurance company ERGO is looking to intensify its efforts around national sports association sponsorships, Andrea Hoelken, head of strategic marketing at ERGO, told Sports Sponsorship Insider.

Danish sports goods manufacturer Hummel is shifting its focus back to football to increase brand awareness in the key markets.

The European Handball Federation is aiming for an upper target of around €3.2m ($4.35m) from sponsorship sales of the men’s and women’s European Handball Championships, the EHF Euros, in 2014.