Handball
Title sponsorship across Europe, 2018
Gorenje unites customers around European handball
Hungaria: Relaunch targets multiple sports
Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.
Lidl: Rebranding from hard to smart discount retailer
German supermarket chain Lidl is transforming its image as a hard discount retailer in its key European markets and using sponsorship of national sport properties to help drive home the message in France and Italy.
Brother takes partner position in German handball
Japanese printing and business solutions brand Brother is paying a six-figure sum per year for sponsorship rights to the German national handball team and professional club-based handball events, excluding matches in the domestic league, the German Handball Bundesliga (HBL).
ERGO: Building on German national teams
German insurance company ERGO is looking to intensify its efforts around national sports association sponsorships, Andrea Hoelken, head of strategic marketing at ERGO, told Sports Sponsorship Insider.
Hummel: Football central to future plans
Danish sports goods manufacturer Hummel is shifting its focus back to football to increase brand awareness in the key markets.
EHF Euros 2014 push towards €3m sales target
The European Handball Federation is aiming for an upper target of around €3.2m ($4.35m) from sponsorship sales of the men’s and women’s European Handball Championships, the EHF Euros, in 2014.