Hospitality
Manchester United secures Marriott International deal
Premier League club Manchester United has announced a multi-year global marketing partnership with hospitality chain Marriott International
PGA Tour Latinoamérica signs trio of premier partners
Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.
UFC signs partnership with Motel 6
UFC has tied up a new partnership with Motel 6, which will become the mixed martial arts organisation's first Official Economy Lodging Partner, a new sponsorship category
Giants running back to promote Dunkin’ rebrand
The Dunkin' quick service restaurants brand, the Official Coffee of the New York Giants, has signed a one-year promotional partnership with the NFL club’s running back Saquon Barkley.
Wyndham and FedEx raise PGA Tour’s prize money game
Major increases in PGA Tour prize money next year will be part-funded by increased rights fees from the sponsors most associated with the regular-season and post-season finales
Pac-12 adds Jack in the Box, seals double extension
The Pac-12 Conference has signed fast-food restaurant chain Jack in the Box as a new partner, while German automotive manufacturer Audi and soft drinks brand Dr Pepper have extended their deals with the…
Girondins de Bordeaux targets revenue hike under new owners
French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners.
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Nantes teams up with Big Fernand
French Ligue 1 football club FC Nantes has agreed a shirt sponsorship deal with burger restaurant chain Big Fernand
Senators target enhanced game experience with casino partnership
NHL ice hockey franchise the Ottawa Senators has agreed a five-year partnership with Rideau Carleton Casino, future home of Hard Rock Casino Ottawa
UFC grabs pub and hotel group partner in Australia
UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group.
Sevilla extends stay with Hoteles Meliá
Spanish LaLiga football club Sevilla has extended its partnership with Hoteles Meliá.
The company will remain as the official hotel chain of Sevilla through to the end of the 2019-20 season.
Liverpool signs with Swiss ski resort Verbier
Premier League club Liverpool has signed a new partnership with Swiss ski resort Verbier.
Under the four-year deal, Verbier will become the club's first ever Official Destination Partner in Europe
Holiday Inn: London Marathon campaign delivers year-round engagement
PROJECT DETAILS
Sponsorship Title: Holiday Inn – Official Hotel Partner of the Virgin Money London Marathon
Duration of sponsorship: 2008 – 2018 (Campaign 2016 – 2018)
Entered by:Â Prism & IHG
Sponso
Chelsea signs hotel partner
English Premier League football club Chelsea has named Millennium & Copthorne Hotels as its official hotel partner.
PGA Tour signs up hotel partner
Golf’s PGA Tour has signed a five-year sponsorship agreement with Omni Hotels & Resorts.
Werder Bremen extends with sleeve sponsor
Hotel operator H-Hotels has renewed its shirt sponsorship deal with German Bundesliga football club Werder Bremen.
Tottenham teams up with Hotels.com
English Premier League football club Tottenham Hotspur has agreed a deal for Hotels.com to become its official accommodation partner.
KFC extends backing of French Football Federation
The French Football Federation has renewed its partnership with fast food restaurant chain KFC.