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KFC extends backing of French Football Federation

The French Football Federation has renewed its partnership with fast food restaurant chain KFC.

The new five-year deal will run until 2023. KFC will continue to serve as an official partner of the FFF and the French national team.

The fresh agreement also includes sponsorship of the Coupe de France men’s and women’s club competitions for the first time.

The deal has been signed ahead of the Fifa World Cup in Russia, where France has been drawn alongside Australia, Peru and Denmark in Group C. France’s campaign begins against the Australians on June 16.

KFC has been a partner of the FFF since 2014. The new deal continues the FFF’s sponsorship drive, with the body having renewed agreements with Belin, Coca-Cola, Crédit Agricole, Brioche Pasquier and EDF in recent weeks. The FFF also partnered with supermarket chain Intermarché last week.