PGA Tour Latinoamérica signs trio of premier partners

Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.

Terms of the deals were not disclosed, but Volvo Car Latin America, Hilton and Go Vacaciones will be category-exclusive partners beginning this month.

The sponsorship program is designed to integrate the three partners’ brands into the messaging of PGA Tour Latinoamérica as the Tour tells the story of its players, tournaments, alumni and community engagement in the countries where competitions are held.

In turn, Volvo Car Latin America, Hilton and Go Vacaciones will receive brand-official designations and the rights to the PGA Tour Latinoamérica marks.

Though the partnership framework is uniform, each premier partner can fully leverage the PGA Tour Latinoamérica brand, its worldwide media distribution and hosting assets at the leading professional golf events in Latin America.

PGA Tour Latinoamérica said it anticipates additional companies will join as premier partners going forward.

“The past few years as PGA Tour Latinoamérica has firmly established itself on the Latin America sports landscape, it has been an incredible exercise in market development, focusing specifically on creating a strong, sustainable Tour in that part of the world,” Jack Warfield, PGA Tour Latinoamérica president, said.

“With nearly 150 of our players moving on and achieving Tour or PGA Tour membership, our strong, year-long tournament schedule this season and significant reach on media platforms both internally and externally, it was time to allow premier partners to take advantage of all that PGA Tour Latinoamérica has to offer.”