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Continental moves fast to claim Extreme E Founding Partner role
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Wyndham and FedEx raise PGA Tour’s prize money game
Major increases in PGA Tour prize money next year will be part-funded by increased rights fees from the sponsors most associated with the regular-season and post-season finales
LG Electronics USA: Targeting value from college sports all year round
LG Electronics USA has signed its second Corporate Partner renewal with the National Collegiate Athletic Association (NCAA) giving the brand exclusive marketing rights to the consumer electronics, mobile...
Formula E misses sponsorship revenue target
The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.