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Holiday Inn: London Marathon campaign delivers year-round engagement

runners and branding © Andrew Fosker / Seconds Left

PROJECT DETAILS

  • Sponsorship Title: Holiday Inn – Official Hotel Partner of the Virgin Money London Marathon
  • Duration of sponsorship: 2008 – 2018 (Campaign 2016 – 2018)
  • Entered by: Prism & IHG
  • Sponsor’s industry sector: Hotel / Travel
  • Rights-holder: Virgin Money London Marathon
  • Agency: Prism
  • Other organisations involved in the planning, activation or evaluation:Mirum, J Walter Thompson (JWT).
CAMPAIGN SUMMARY

As Official Hotel Partner of the Virgin Money London Marathon, Holiday Inn in association with Prism wanted to bring its sponsorship to life through amplification of its Rest and Run messaging. Rest and Run centres on the widely held advice that when training for a marathon – quality rest is as important as the running itself.

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