HomeAnalysisHotels & ResortsAthleticsUnited Kingdom

Holiday Inn: London Marathon campaign delivers year-round engagement

runners and branding © Andrew Fosker / Seconds Left


  • Sponsorship Title: Holiday Inn – Official Hotel Partner of the Virgin Money London Marathon
  • Duration of sponsorship: 2008 – 2018 (Campaign 2016 – 2018)
  • Entered by: Prism & IHG
  • Sponsor’s industry sector: Hotel / Travel
  • Rights-holder: Virgin Money London Marathon
  • Agency: Prism
  • Other organisations involved in the planning, activation or evaluation:Mirum, J Walter Thompson (JWT).

As Official Hotel Partner of the Virgin Money London Marathon, Holiday Inn in association with Prism wanted to bring its sponsorship to life through amplification of its Rest and Run messaging. Rest and Run centres on the widely held advice that when training for a marathon – quality rest is as important as the running itself.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Most recent

Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy

Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent