Sevilla extends stay with Hoteles Meliá

Spanish LaLiga football club Sevilla has extended its partnership with Hoteles Meliá.

The company will remain as the official hotel chain of Sevilla through to the end of the 2019-20 season.

Sevilla currently sits third in LaLiga following Saturday’s 3-1 win at Eibar.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.